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EngageBay vs Insightly: Which is Better in 2026?

Choosing between EngageBay and Insightly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.

Bottom line: Insightly is our overall pick for CRM workflows. Pick EngageBay if you need a free tier to start with.

··Methodology
Editor reviewed0 verified reviews comparedPricing checked May 2026

Short on time? Here's the quick answer

We've tested both tools. Here's who should pick what:

EngageBay

All-in-one marketing, sales, and support CRM

Best for you if:

  • All-in-one CRM with marketing, sales, and support
  • Free for up to 15 users; paid plans from $12.74/user/mo

Insightly

Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.

Best for you if:

  • Unified CRM, marketing automation, and customer service platform.
  • AI-powered features like Copilot automate tasks and enhance sales efficiency.
At a Glance
EngageBayEngageBay
InsightlyInsightly
Starts at
Free tier + paid plansFree tier available
$29/moPlus
Best For
CRMCRM
Rating
--

Choose EngageBay or Insightly?

EngageBay

Choose EngageBay if

All-in-one marketing, sales, and support CRM

  • Free tier supports up to 15 team members
  • All-in-one platform replaces multiple subscriptions
  • Competitive pricing vs HubSpot and Salesforce
Insightly

Choose Insightly if

Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.

  • Good for small business CRM
  • Project management
  • Fair pricing
FeatureEngageBayInsightly
Pricing ModelFreemiumFreemium
User Rating
4.7/5
1,493 reviews
4.1/5
1,586 reviews
Categories
CRMMarketing Automation
CRMMarketing Automation

In-Depth Analysis

EngageBayEngageBay

All-in-one marketing, sales, and support CRM

Strengths

  • +Free tier supports up to 15 team members
  • +All-in-one platform replaces multiple subscriptions
  • +Competitive pricing vs HubSpot and Salesforce
  • +1,000+ email templates included
  • +Free migration from other CRM platforms

Weaknesses

  • -Contact limits are low on cheaper plans
  • -Reporting is basic until Pro tier
  • -UI can feel cluttered with so many features
  • -Limited third-party integrations vs larger CRMs
  • -Learning curve for full automation setup

Key features

Email marketing with drip sequences and templatesMarketing automation workflowsSales pipeline and deal managementBuilt-in live chat and helpdesk ticketingLanding page builder with A/B testingLead scoring and contact segmentation
Starts at Free tier + paid plans

InsightlyInsightly

Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.

Strengths

  • +Good for small business CRM
  • +Project management
  • +Fair pricing
  • +Google integration
  • +Easy to use

Weaknesses

  • -Limited features
  • -Reporting basic
  • -Customization limited
  • -Support varies
  • -Better for small teams

Key features

CRM platformProject managementMarketing automationLead routingWorkflow automationAppConnect
Starts at $29/mo

Pricing: EngageBay vs Insightly

PlanEngageBayInsightly
Tier 1N/A
Free
Free
Tier 2N/A
$29
Plus
Tier 3N/A
$49
Professional
Tier 4N/A
$99
Enterprise

Pricing verified from each vendor's public pricing page. Compare in detail on EngageBay pricing and Insightly pricing.

Who Should Use What?

On a budget?

Both are freemium. Compare plans on their websites.

Go with: EngageBay

Want the highest-rated option?

Neither has user reviews yet.

Go with: EngageBay

Value user reviews?

Neither has user reviews yet.

Go with: Insightly

3 Questions to Help You Decide

1

What's your budget?

Both are freemium. Pricing won't help you decide here.

2

What's your use case?

Both are crm tools. Compare their specific features to decide.

3

How important are ratings?

Neither has user reviews yet.

Key Takeaways

Insightly

  • Larger review base (1,586 reviews)
  • Free tier available
  • Our pick for this comparison

EngageBay

  • Higher user rating: 4.7/5 vs 4.1/5

The Bottom Line

Insightly is our pick.

Frequently Asked Questions

Is EngageBay or Insightly better?

Insightly is rated in our evaluation. Both are freemium.

What are EngageBay and Insightly used for?

EngageBay: All-in-one marketing, sales, and support CRM. Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses..

What does EngageBay cost vs Insightly?

EngageBay is freemium (free tier + paid plans). Insightly is freemium (free tier + paid plans). Visit their websites for detailed pricing.

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