Follow Up Boss vs BoomTown: Which is Better in 2026?
Choosing between Follow Up Boss and BoomTown comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Follow Up Boss is our overall pick for real estate CRM workflows. Pick BoomTown if you need its specific feature set.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Follow Up Boss
The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.
Best for you if:
- • Real estate CRM for lead management and follow-up automation.
- • Integrates calling, texting, and email for unified communication.
BoomTown
All-in-one real estate marketing software with lead generation, CRM, and lead management services.
Best for you if:
- • Provides expert lead generation and IDX websites for real estate.
- • Features an intelligent CRM and lead management services.
| At a Glance |  Follow Up Boss | |
|---|---|---|
Starts at | $58/moGrow (Annual) | Custom |
Best For | Real Estate CRM | Real Estate CRM |
Rating | 4.6/5 | 4.6/5 |
Choose Follow Up Boss or BoomTown?
Choose Follow Up Boss if
The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.
- Simplified yet powerful system for lead management
- Excellent reporting capabilities
- Strong customer support and onboarding
Choose BoomTown if
All-in-one real estate marketing software with lead generation, CRM, and lead management services.
- Comprehensive suite of tools for real estate professionals
- Includes human-powered lead qualification and nurturing (Success Assurance)
- Scalable packages to fit different business sizes
| Feature | Follow Up Boss | BoomTown |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.6/5 170 reviews | ★4.6/5 826 reviews |
| Categories | Real Estate CRMCRM | Real Estate CRMLead Generation |
In-Depth Analysis
Follow Up Boss
The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.
Strengths
- +Simplified yet powerful system for lead management
- +Excellent reporting capabilities
- +Strong customer support and onboarding
- +Continual innovation and API integrations
- +Easy to use for agents, reducing complexity compared to other CRMs
Weaknesses
- -Calling feature is a paid add-on for the lowest tier plan
- -No free tier available
Key features
BoomTown
All-in-one real estate marketing software with lead generation, CRM, and lead management services.
Strengths
- +Comprehensive suite of tools for real estate professionals
- +Includes human-powered lead qualification and nurturing (Success Assurance)
- +Scalable packages to fit different business sizes
- +Integrates lead generation, CRM, and websites
- +Mobile app for on-the-go lead management
Weaknesses
- -No free option available
- -Requires a demo to understand full pricing and features for specific needs
- -May have a learning curve due to extensive features
Key features
Pricing: Follow Up Boss vs BoomTown
| Plan | Follow Up Boss | BoomTown |
|---|---|---|
| Tier 1 | $69/month/per user Grow | Contact us Launch |
| Tier 2 | $499/month/includes 10 users Pro | Contact us Core |
| Tier 3 | $1000/month/includes 30 users Platform | Contact us Grow |
| Tier 4 | $58/month/per user Grow (Annual) | Contact us Advance |
| Tier 5 | $416/month/includes 10 users Pro (Annual) | N/A |
| Tier 6 | $833/month/includes 30 users Platform (Annual) | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Follow Up Boss pricing and BoomTown pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Follow Up Boss
Want the highest-rated option?
Follow Up Boss: 4.6/5 (170 reviews). BoomTown: 4.6/5 (826 reviews).
Go with: Follow Up Boss
Value user reviews?
Follow Up Boss: 170 reviews (4.6/5). BoomTown: 826 reviews (4.6/5).
Go with: BoomTown
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are real estate crm tools. Compare their specific features to decide.
How important are ratings?
Both are rated 4.6/5.
Key Takeaways
Follow Up Boss
- Our pick for this comparison
BoomTown
- Larger review base (826 reviews)
The Bottom Line
Follow Up Boss is our pick.
Frequently Asked Questions
Is Follow Up Boss or BoomTown better?
Follow Up Boss is rated in our evaluation. Both are paid.
What are Follow Up Boss and BoomTown used for?
Follow Up Boss: The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.. BoomTown: All-in-one real estate marketing software with lead generation, CRM, and lead management services..
What does Follow Up Boss cost vs BoomTown?
Follow Up Boss is a paid tool. BoomTown is a paid tool. Visit their websites for detailed pricing.