Freshsales vs Insightly: Which is Better in 2026?
Choosing between Freshsales and Insightly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Insightly wins this matchup. Our overall CRM pick is HubSpot. Our free CRM pick is Apollo. Pick Freshsales if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Freshsales
Close deals faster with AI-powered lead scoring and integrated communication
Best for you if:
- • You want built-in communication
- • You want aI lead scoring
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- • You want good for small business CRM
- • You want project management
| At a Glance | Freshsales | Insightly |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | CRM | CRM |
Rating | 4.5/5 | 4.1/5 |
Free plan | Yes | Yes |
Choose Freshsales or Insightly?
Choose Freshsales if
Close deals faster with AI-powered lead scoring and integrated communication
- You want built-in communication
- You want aI lead scoring
- Budget matters (Free vs Free)
Choose Insightly if
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
- You want good for small business CRM
- You want project management
| Feature | Freshsales | Insightly |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.5/5 1,859 reviews | ★4.1/5 1,602 reviews |
| Categories | CRMSales Engagement | CRMMarketing Automation |
In-Depth Analysis
Freshsales
Close deals faster with AI-powered lead scoring and integrated communication
Freshsales offers a very generous Free tier for up to 3 users, making it highly accessible for small teams.
Strengths
- +Built-in communication
- +AI lead scoring
- +Affordable
Weaknesses
- -Less integrations
- -Limited customization
Key features
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Insightly's pricing starts fairly with a generous Free tier, but quickly escalates.
Strengths
- +Good for small business CRM
- +Project management
- +Fair pricing
- +Google integration
- +Easy to use
Weaknesses
- -Limited features
- -Reporting basic
- -Customization limited
- -Support varies
- -Better for small teams
Key features
Pricing: Freshsales vs Insightly
| Plan | Freshsales | Insightly |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | $9 Growth | $29 Plus |
| Tier 3 | $39 Pro | $49 Professional |
| Tier 4 | $59 Enterprise | $99 Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Freshsales pricing and Insightly pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Freshsales
Want the highest-rated option?
Freshsales: 4.5/5 (1,859 reviews). Insightly: 4.1/5 (1,602 reviews).
Go with: Freshsales
Value user reviews?
Freshsales: 1,859 reviews (4.5/5). Insightly: 1,602 reviews (4.1/5).
Go with: Freshsales
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Freshsales is rated higher: 4.5/5 vs 4.1/5.
Key Takeaways
Insightly
- Free tier available
- Our pick for this comparison
Freshsales
- Higher user rating: 4.5/5 vs 4.1/5
- Larger review base (1,859 reviews)
The Bottom Line
Insightly wins this matchup. Our overall CRM pick is HubSpot. Our free CRM pick is Apollo.
Frequently Asked Questions
Is Freshsales or Insightly better?
Insightly is rated in our evaluation. Both are freemium.
What are Freshsales and Insightly used for?
Freshsales: Close deals faster with AI-powered lead scoring and integrated communication. Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses..
What does Freshsales cost vs Insightly?
Freshsales is freemium (free tier + paid plans). Insightly is freemium (free tier + paid plans). Visit their websites for detailed pricing.