Heap vs FullStory: Which Should You Choose in 2026?
Choosing between Heap and FullStory comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Heap
Digital insights platform
Best for you if:
- • You want to try before committing
- • You need web analytics features specifically
- • Heap is a digital analytics platform that captures all user interactions automatically
- • It provides retroactive analytics without manual event tracking for product insights
FullStory
Digital experience intelligence
Best for you if:
- • You want the higher-rated option (8.5/10 vs 8.4/10)
- • You need screen recording features specifically
- • FullStory is a digital experience platform that records and analyzes user sessions
- • It captures every click and scroll to help teams understand and improve UX
| At a Glance |  Heap |  FullStory |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Web Analytics | Screen Recording |
Rating | 84/100 | 85/100 |
| Feature | Heap | FullStory |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 84 | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Web AnalyticsProduct Analytics | Screen RecordingWeb Analytics |
How Heap and FullStory Compare
Heap
Digital insights platform
Free tier available · 84/100 score
FullStory
Digital experience intelligence
Paid · 85/100 score
Heap is a web analytics tool. FullStory is in screen recording.
Who Should Use What?
On a budget?
Heap has a free tier. FullStory is paid only.
Go with: Heap
Want the highest-rated option?
Heap: 84/100. FullStory: 85/100.
Go with: FullStory
Value user reviews?
Neither has user reviews yet.
Go with: FullStory
3 Questions to Help You Decide
What's your budget?
Heap is freemium. FullStory is paid. Heap lets you start free.
What's your use case?
Heap is a web analytics tool. FullStory is in screen recording. Pick the category that matches your needs.
How important are ratings?
FullStory scores higher: 85/100 vs 84/100.
Key Takeaways
FullStory
- Higher score: 85/100 vs 84
- Our pick for this comparison
Heap
- Has a free tier
- Better fit for web analytics
The Bottom Line
FullStory (85/100) is our pick. Heap has a free tier if you want to test without paying.
Frequently Asked Questions
Is Heap or FullStory better?
FullStory scores 85/100 in our evaluation. Heap is freemium and FullStory is paid.
What are Heap and FullStory used for?
Heap: Digital insights platform. FullStory: Digital experience intelligence.
What does Heap cost vs FullStory?
Heap is freemium (free tier + paid plans). FullStory is a paid tool. Visit their websites for detailed pricing.