Heap vs Google Analytics: Which Should You Choose in 2026?
Choosing between Heap and Google Analytics comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Heap
Digital insights platform
Best for you if:
- • You want the higher-rated option (8.4/10 vs 8.2/10)
- • You need web analytics features specifically
- • Heap is a digital analytics platform that captures all user interactions automatically
- • It provides retroactive analytics without manual event tracking for product insights
Google Analytics
The free analytics standard that tracks most websites
Best for you if:
- • You need real-time analytics features specifically
- • Industry standard web analytics, free and deeply integrated with Google Ads
- • Event-based tracking model for flexible interaction measurement
| At a Glance |  Heap |  Google Analytics |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Web Analytics | Real-Time Analytics |
Rating | 84/100 | 82/100 |
| Feature | Heap | Google Analytics |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 84 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Web AnalyticsProduct Analytics | Real-Time AnalyticsWeb Analytics |
How Heap and Google Analytics Compare
Heap
Digital insights platform
Free tier available · 84/100 score
Google Analytics
The free analytics standard that tracks most websites
Free tier available · 82/100 score
Heap is a web analytics tool. Google Analytics is in real-time analytics.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Heap
Want the highest-rated option?
Heap: 84/100. Google Analytics: 82/100.
Go with: Heap
Value user reviews?
Neither has user reviews yet.
Go with: Heap
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Heap is a web analytics tool. Google Analytics is in real-time analytics. Pick the category that matches your needs.
How important are ratings?
Heap scores higher: 84/100 vs 82/100.
Key Takeaways
Heap
- Higher score: 84/100 vs 82
- Free tier available
- Our pick for this comparison
Google Analytics
- Better fit for real-time analytics
The Bottom Line
Heap (84/100) is our pick.
Frequently Asked Questions
Is Heap or Google Analytics better?
Heap scores 84/100 in our evaluation. Both are freemium.
What are Heap and Google Analytics used for?
Heap: Digital insights platform. Google Analytics: The free analytics standard that tracks most websites.
What does Heap cost vs Google Analytics?
Heap is freemium (free tier + paid plans). Google Analytics is freemium (free tier + paid plans). Visit their websites for detailed pricing.