Hopin vs Luma: Which is Better in 2026?
Choosing between Hopin and Luma comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Hopin
Virtual and hybrid events platform
Best for you if:
- • Virtual event platform with five interactive areas: Reception, Stage, Sessions, Networking, and Expo
- • Supports up to 100,000 concurrent viewers with built-in live streaming, Q&A, polls, and networking features
Luma
Delightful events start here. Set up an event page, invite friends, and sell tickets.
Best for you if:
- • Create and manage event pages easily.
- • Invite attendees and sell tickets.
| At a Glance |  Hopin |  Luma |
|---|---|---|
Starts at | $99/moEvents Pro | $59/monthPlus |
Best For | Event Platforms | Event Platforms |
Rating | 4.8/5 | - |
Choose Hopin or Luma?
Choose Hopin if
Virtual and hybrid events platform
- Virtual events platform
- Good for large events
- Networking features
Choose Luma if
Delightful events start here. Set up an event page, invite friends, and sell tickets.
- Event management
- Beautiful pages
- Good for communities
| Feature | Hopin | Luma |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.8/5 299 reviews | No ratings yet |
| Categories | Event PlatformsLive Streaming | Event PlatformsPayment Processing |
In-Depth Analysis
Hopin
Virtual and hybrid events platform
Strengths
- +Virtual events platform
- +Good for large events
- +Networking features
- +Expo booths
- +Analytics
Weaknesses
- -Expensive
- -Declined post-pandemic
- -Complex for simple events
- -Performance issues reported
- -Layoffs concerns
Key features
Luma
Delightful events start here. Set up an event page, invite friends, and sell tickets.
Strengths
- +Event management
- +Beautiful pages
- +Good for communities
- +Free tier
- +Easy to use
Weaknesses
- -Limited features
- -Basic ticketing
- -Customization limits
- -Better for simple events
- -Integration limits
Key features
Pricing: Hopin vs Luma
| Plan | Hopin | Luma |
|---|---|---|
| Tier 1 | $99 Events Pro | Free Free |
| Tier 2 | $199 Events Pro+ | $59 month Plus |
| Tier 3 | $299 Events Enterprise | $199 month Pro |
Pricing verified from each vendor's public pricing page. Compare in detail on Hopin pricing and Luma pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Hopin
Want the highest-rated option?
Hopin is rated 4.8/5. Luma has no ratings yet.
Go with: Hopin
Value user reviews?
Hopin: 299 reviews (4.8/5). Luma: no ratings yet.
Go with: Hopin
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are event platforms tools. Compare their specific features to decide.
How important are ratings?
Hopin is rated 4.8/5; Luma has no ratings yet.
Key Takeaways
Hopin
- Our pick for this comparison
Luma
- Choose if you want delightful events start here. Set up an event page, invite friends, and sell tickets
The Bottom Line
Hopin is our pick.
Frequently Asked Questions
Is Hopin or Luma better?
Hopin is rated in our evaluation. Both are paid.
What are Hopin and Luma used for?
Hopin: Virtual and hybrid events platform. Luma: Delightful events start here. Set up an event page, invite friends, and sell tickets..
What does Hopin cost vs Luma?
Hopin is a paid tool. Luma is a paid tool. Visit their websites for detailed pricing.