HubSpot vs Freshsales: Which Should You Choose in 2026?
Choosing between HubSpot and Freshsales comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want the higher-rated option (9.0/10 vs 8.2/10)
- • You need marketing automation features specifically
- • All-in-one CRM platform
- • Marketing and sales tools
Freshsales
Intelligent sales CRM
Best for you if:
- • You need sales enablement features specifically
- • AI-powered CRM by Freshworks
- • Sales automation and pipeline management
| At a Glance |  HubSpot |  Freshsales |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Marketing Automation | Sales Enablement |
Rating | 90/100 | 82/100 |
| Feature | HubSpot | Freshsales |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 90 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationCRM | Sales EnablementRevenue Intelligence |
How HubSpot and Freshsales Compare
HubSpot
CRM platform for scaling businesses
Free tier available · 90/100 score
Freshsales
Intelligent sales CRM
Free tier available · 82/100 score
HubSpot is a marketing automation tool. Freshsales is in sales enablement.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: HubSpot
Want the highest-rated option?
HubSpot: 90/100. Freshsales: 82/100.
Go with: HubSpot
Value user reviews?
Neither has user reviews yet.
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
HubSpot is a marketing automation tool. Freshsales is in sales enablement. Pick the category that matches your needs.
How important are ratings?
HubSpot scores higher: 90/100 vs 82/100.
Key Takeaways
HubSpot
- Higher score: 90/100 vs 82
- Free tier available
- Our pick for this comparison
Freshsales
- Better fit for sales enablement
The Bottom Line
HubSpot (90/100) is our pick.
Frequently Asked Questions
Is HubSpot or Freshsales better?
HubSpot scores 90/100 in our evaluation. Both are freemium.
What are HubSpot and Freshsales used for?
HubSpot: CRM platform for scaling businesses. Freshsales: Intelligent sales CRM.
What does HubSpot cost vs Freshsales?
HubSpot is freemium (free tier + paid plans). Freshsales is freemium (free tier + paid plans). Visit their websites for detailed pricing.