Keap vs Ontraport: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Keap and Ontraport side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Ontraport leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Keap
CRM and automation for small businesses
Best for you if:
- • You want CRM for small business
Ontraport
All-in-one business automation platform
Best for you if:
- • You want all-in-one platform for marketing, sales, and support CRM, reducing the need for multiple disparate tools
| At a Glance | Keap | Ontraport |
|---|---|---|
Starts at | From $249/mo, billed monthly Pro plan | From $83/mo flat, billed monthly Plus plan |
Category | CRM Marketing Automation | Marketing Automation CRM |
Rating | 3.8/5 Capterra 4.1 · TrustRadius 3.4 · G2 3.8 1,542 reviews | 4.4/5 G2 4.5 · Capterra 4.2 350 reviews |
Free plan | No | No |
Watch out for | Overage fees for additional contacts | Add-on services or premium support not included |
Choose Keap or Ontraport?
Choose Keap if
- You want CRM for small business
- You want marketing automation
- You work in CRM, not marketing automation
Choose Ontraport if
- You want all-in-one platform for marketing, sales, and support CRM, reducing the need for multiple disparate tools
- You want highly customizable and flexible CRM, allowing businesses to store, display, and work with data in a way that makes sense for their specific needs
- You work in marketing automation, not CRM
In-Depth Analysis
Keap
CRM and automation for small businesses
Keap's pricing is on the expensive side for small businesses, with the Pro tier starting at $249/month for only 1500 contacts and 2 users.
Watch out
Overage fees for additional contacts
Strengths
- Pro: CRM for small business
- Pro: Marketing automation
- Pro: Good for solopreneurs
- Pro: Email marketing
- Pro: Fair pricing
Weaknesses
- Con: Learning curve
- Con: UI could improve
- Con: Per-contact pricing
- Con: Limited enterprise features
- Con: Better modern alternatives
Key features
Ontraport
All-in-one business automation platform
This platform is best suited for established small to medium-sized businesses that require robust automation and CRM capabilities and have the budget to match.
Watch out
Add-on services or premium support not included
Strengths
- Pro: All-in-one platform for marketing, sales, and support CRM, reducing the need for multiple disparate tools.
- Pro: Highly customizable and flexible CRM, allowing businesses to store, display, and work with data in a way that makes sense for their specific needs.
- Pro: Powerful marketing automation with a visual builder, extensive segmentation capabilities, and a library of proven templates.
- Pro: Comprehensive lead tracking and reporting, including Campaign Performance Mode for insights into marketing effectiveness.
- Pro: World-class email deliverability managed by an in-house team and infrastructure, not outsourced.
Weaknesses
- Con: The platform's extensive features and customization options might have a steeper learning curve for new users.
- Con: While positioned as an alternative to enterprise platforms, the cost structure is not explicitly detailed, making it difficult to assess affordability for all small to mid-sized businesses.
- Con: The complexity of managing an all-in-one system could be overwhelming for businesses that prefer simpler, specialized tools for each function.
Key features
Plans and prices: Keap vs Ontraport
| Tool | Plans and prices | Source |
|---|---|---|
| Keap |
| keap.com/pricing |
| Ontraport |
| ontraport.com/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Keap pricing and Ontraport pricing.
Key Takeaways
Keap
- Choose if you want CRM and automation for small businesses
Ontraport
- Higher user rating: 4.4/5 vs 3.8/5
What the data shows
On the data below, Ontraport leads on higher user rating. We do not name an overall winner for this pair.
- Ontraport has the higher user rating (3.8/5 from 1,542 reviews for Keap, 4.4/5 from 350 reviews for Ontraport).
- Entry prices are not ranked, they are charged on different bases: Keap $249/mo, billed monthly; Ontraport $83/mo flat, billed monthly.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Keap and Ontraport compare in 2026?
On the data below, Ontraport leads on higher user rating. We do not name an overall winner for this pair. Ontraport has the higher user rating (3.8/5 from 1,542 reviews for Keap, 4.4/5 from 350 reviews for Ontraport). Entry prices are not ranked, they are charged on different bases: Keap $249/mo, billed monthly; Ontraport $83/mo flat, billed monthly.
What are Keap and Ontraport used for?
Keap: CRM and automation for small businesses. Ontraport: All-in-one business automation platform.
What does Keap cost vs Ontraport?
Keap's cheapest paid plan is Pro at $249/mo, billed monthly. Ontraport's cheapest paid plan is Plus at $83/mo flat, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Keap and Ontraport?
Keap's main strength: CRM for small business. Ontraport's main strength: all-in-one platform for marketing, sales, and support CRM, reducing the need for multiple disparate tools.