Klaviyo vs Constant Contact: Which is Better in 2026?
Choosing between Klaviyo and Constant Contact comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Klaviyo wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick Constant Contact if you need a free tier to start with.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want e-commerce focused
Constant Contact
Established email marketing for small businesses
Best for you if:
- • You want easy to use
| At a Glance | Klaviyo | Constant Contact |
|---|---|---|
Starts at | Free Free plan | Free Free plan |
Category | Email Marketing Marketing Automation | Email Marketing Marketing Automation |
Rating | 4.6/5 G2 4.6 · Capterra 4.6 1,901 reviews | 4.2/5 G2 4.1 · Capterra 4.3 10,413 reviews |
Free plan | Yes | Yes |
Watch out for | Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing | Potential for increased costs with additional users on Lite. |
Choose Klaviyo or Constant Contact?
Choose Klaviyo if
- You want e-commerce focused
- You want powerful segmentation
Choose Constant Contact if
- You want easy to use
- You want good for beginners
- Budget matters (Free vs Free)
In-Depth Analysis
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- Pro: E-commerce focused
- Pro: Powerful segmentation
- Pro: Revenue attribution
Weaknesses
- Con: Expensive at scale
- Con: Learning curve
Key features
Constant Contact
Established email marketing for small businesses
Constant Contact's pricing is on the higher side compared to some market alternatives, especially for the Lite tier at $12/month which offers limited features and contacts.
Watch out
Potential for increased costs with additional users on Lite.
Strengths
- Pro: Easy to use
- Pro: Good for beginners
- Pro: Event marketing
- Pro: Templates
- Pro: Phone support
Weaknesses
- Con: Expensive for features
- Con: Limited automation
- Con: Dated interface
- Con: Competitors better value
- Con: Per-contact pricing
Key features
Pricing: Klaviyo vs Constant Contact
| Plan | Klaviyo | Constant Contact |
|---|---|---|
| Tier 1 | Free Free | $12 month Lite |
| Tier 2 | $20 Email | $35 month Standard |
| Tier 3 | From $35 Email + SMS | $80 month Premium |
Pricing verified from each vendor's public pricing page. Compare in detail on Klaviyo pricing and Constant Contact pricing.
Key Takeaways
Klaviyo
- Higher user rating: 4.6/5 vs 4.2/5
- Free tier available
- Our pick for this comparison
Constant Contact
- Larger review base (10,413 reviews)
The Bottom Line
Klaviyo wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan.
Frequently Asked Questions
Is Klaviyo or Constant Contact better in 2026?
Klaviyo wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick Klaviyo for email marketing workflows (main strength: e-commerce focused). Pick Constant Contact for email marketing workflows (main strength: easy to use).
What are Klaviyo and Constant Contact used for?
Klaviyo: Email marketing for e-commerce. Constant Contact: Established email marketing for small businesses.
What does Klaviyo cost vs Constant Contact?
Klaviyo's paid plans start at Free (Email). Constant Contact's paid plans start at Free (Lite).
What's the main difference between Klaviyo and Constant Contact?
Klaviyo's main strength: e-commerce focused. Constant Contact's main strength: easy to use.