Klaviyo vs Constant Contact: Which is Better in 2026?
Choosing between Klaviyo and Constant Contact comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Klaviyo is our overall pick for email marketing workflows. Pick Constant Contact if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Klaviyo
Email marketing for e-commerce
Best for you if:
- • Klaviyo is an email and SMS marketing platform built specifically for e-commerce
- • It provides advanced segmentation, automation flows, and predictive analytics for online stores
Constant Contact
Established email marketing for small businesses
Best for you if:
- • Affordable email marketing for small businesses
- • Drag-and-drop email builder with templates
| At a Glance |  Klaviyo |  Constant Contact |
|---|---|---|
Starts at | $20/moEmail | $12/monthLite |
Best For | Email Marketing | Email Marketing |
Rating | - | - |
Choose Klaviyo or Constant Contact?
Choose Klaviyo if
Email marketing for e-commerce
- E-commerce focused
- Powerful segmentation
- Revenue attribution
Choose Constant Contact if
Established email marketing for small businesses
- Easy to use
- Good for beginners
- Event marketing
- Budget matters ($12/month vs $20/mo)
| Feature | Klaviyo | Constant Contact |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.6/5 2,378 reviews | ★4.2/5 11,849 reviews |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
In-Depth Analysis
Klaviyo
Email marketing for e-commerce
Strengths
- +E-commerce focused
- +Powerful segmentation
- +Revenue attribution
Weaknesses
- -Expensive at scale
- -Learning curve
Key features
Constant Contact
Established email marketing for small businesses
Strengths
- +Easy to use
- +Good for beginners
- +Event marketing
- +Templates
- +Phone support
Weaknesses
- -Expensive for features
- -Limited automation
- -Dated interface
- -Competitors better value
- -Per-contact pricing
Key features
Pricing: Klaviyo vs Constant Contact
| Plan | Klaviyo | Constant Contact |
|---|---|---|
| Tier 1 | Free Free | $12 month Lite |
| Tier 2 | $20 Email | $35 month Standard |
| Tier 3 | From $35 Email + SMS | $80 month Premium |
Pricing verified from each vendor's public pricing page. Compare in detail on Klaviyo pricing and Constant Contact pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Klaviyo
Want the highest-rated option?
Neither has user reviews yet.
Go with: Klaviyo
Value user reviews?
Neither has user reviews yet.
Go with: Klaviyo
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Klaviyo
- Higher user rating: 4.6/5 vs 4.2/5
- Free tier available
- Our pick for this comparison
Constant Contact
- Larger review base (11,849 reviews)
The Bottom Line
Klaviyo is our pick.
Frequently Asked Questions
Is Klaviyo or Constant Contact better?
Klaviyo is rated in our evaluation. Both are freemium.
What are Klaviyo and Constant Contact used for?
Klaviyo: Email marketing for e-commerce. Constant Contact: Established email marketing for small businesses.
What does Klaviyo cost vs Constant Contact?
Klaviyo is freemium (free tier + paid plans). Constant Contact is freemium (free tier + paid plans). Visit their websites for detailed pricing.