Lead411 vs Apollo.io: Which Should You Choose in 2026?
Choosing between Lead411 and Apollo.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Lead411
The #1 B2B leads database with sales intelligence for accelerated lead generation.
Best for you if:
- • Provides a B2B leads database with millions of verified contacts and direct dials.
- • Offers real-time sales intelligence and growth intent data to identify 'buy now' prospects.
Apollo.io
Sales intelligence platform
Best for you if:
- • You want the higher-rated option (8.6/10 vs 0.0/10)
- • Apollo.io is a sales intelligence platform for finding and engaging B2B prospects
- • It provides contact data, email sequences, and CRM integration for outbound sales
| At a Glance |  Lead411 |  Apollo.io |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Lead Generation | Lead Generation |
Rating | —/100 | 86/100 |
| Feature | Lead411 | Apollo.io |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | — | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Lead GenerationSales Intelligence | Lead GenerationSales Engagement |
How Lead411 and Apollo.io Compare
Lead411
The #1 B2B leads database with sales intelligence for accelerated lead generation.
Free tier available
Apollo.io
Sales intelligence platform
Free tier available · 86/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Lead411
Want the highest-rated option?
Apollo.io scores 86/100. Lead411 is unrated.
Go with: Apollo.io
Value user reviews?
Neither has user reviews yet.
Go with: Apollo.io
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are lead generation tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Apollo.io
- Higher score: 86/100 vs unrated
- Free tier available
- Our pick for this comparison
Lead411
The Bottom Line
Apollo.io (86/100) is our pick.
Frequently Asked Questions
Is Lead411 or Apollo.io better?
Apollo.io scores 86/100 in our evaluation. Both are freemium.
What are Lead411 and Apollo.io used for?
Lead411: The #1 B2B leads database with sales intelligence for accelerated lead generation.. Apollo.io: Sales intelligence platform.
What does Lead411 cost vs Apollo.io?
Lead411 is freemium (free tier + paid plans). Apollo.io is freemium (free tier + paid plans). Visit their websites for detailed pricing.