Lusha vs Clay: Which is Better in 2026?
Choosing between Lusha and Clay comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Clay wins this matchup. Apollo is our overall Sales Intelligence pick. Apollo is our free Sales Intelligence pick. Pick Lusha if you need a free tier to start with.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Best for you if:
- • You want a free tier before you commit
Clay
Supercharge sales & marketing with enriched lead data
Best for you if:
- • You want 100+ data sources
| At a Glance | Lusha | Clay |
|---|---|---|
Starts at | Free Free plan | $134/mo Starter |
Category | Sales Intelligence Lead Generation | Sales Intelligence Lead Generation |
Rating | 3.2/5 G2 4.3 · Trustpilot 1.2 · Capterra 4.0 2,809 reviews | 4.6/5 G2 4.6 228 reviews |
Free plan | Yes | No |
Watch out for | Credits expire monthly, unused credits do not roll over to next month | Credit overages not detailed |
Choose Lusha or Clay?
Choose Lusha if
- You want a free tier before you commit
- You want B2B contact data
- You want browser extension
Choose Clay if
- You want 100+ data sources
- You want AI research agent
In-Depth Analysis
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Lusha repositioned pricing in 2026 with a Starter plan at $37-50/mo depending on billing.
Watch out
Credits expire monthly, unused credits do not roll over to next month
Strengths
- Pro: B2B contact data
- Pro: Browser extension
- Pro: Good accuracy
- Pro: CRM integration
- Pro: Fair pricing
Weaknesses
- Con: Privacy concerns
- Con: Data accuracy varies
- Con: Credit-based
- Con: GDPR concerns
- Con: Better alternatives exist
Key features
Clay
Supercharge sales & marketing with enriched lead data
Clay's pricing starts reasonably with a generous Free tier, but scales up quickly.
Watch out
Credit overages not detailed
Strengths
- Pro: 100+ data sources
- Pro: AI research agent
- Pro: Powerful workflows
Weaknesses
- Con: Can get expensive
Key features
Pricing: Lusha vs Clay
| Plan | Lusha | Clay |
|---|---|---|
| Tier 1 | Free Free | $0 Free |
| Tier 2 | $36 /user/month Pro | $134 Starter |
| Tier 3 | $59 /user/month Premium | $314 Explorer |
| Tier 4 | custom Scale | $720 Pro |
Pricing verified from each vendor's public pricing page. Compare in detail on Lusha pricing and Clay pricing.
Key Takeaways
Clay
- Higher user rating: 4.6/5 vs 3.2/5
- Our pick for this comparison
Lusha
- Has a free tier
- Larger review base (2,809 reviews)
The Bottom Line
Clay wins this matchup. Apollo is our overall Sales Intelligence pick. Apollo is our free Sales Intelligence pick. Lusha has a free tier if you want to test without paying.
Frequently Asked Questions
Is Lusha or Clay better in 2026?
Clay wins this matchup. Apollo is our overall Sales Intelligence pick. Apollo is our free Sales Intelligence pick. Pick Lusha for sales intelligence workflows (main strength: B2B contact data). Pick Clay for sales intelligence workflows (main strength: 100+ data sources).
What are Lusha and Clay used for?
Lusha: B2B sales intelligence platform with verified contact data and AI insights. Clay: Supercharge sales & marketing with enriched lead data.
What does Lusha cost vs Clay?
Lusha's paid plans start at Free (Pro). Clay's paid plans start at $134/mo (Starter).
What's the main difference between Lusha and Clay?
Lusha's main strength: B2B contact data. Clay's main strength: 100+ data sources.