Lusha vs Clay: Which is Better in 2026?
Choosing between Lusha and Clay comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Best for you if:
- • You want to try before committing
- • Lusha is a B2B contact data platform for sales prospecting
- • It provides verified email addresses and phone numbers for leads
Clay
Supercharge sales & marketing with enriched lead data
Best for you if:
- • Creative data enrichment for GTM teams
- • Combine 75+ data sources automatically
| At a Glance |  Lusha |  Clay |
|---|---|---|
Starts at | $36/user/monthPro | $134/moStarter |
Best For | Sales Intelligence | Sales Intelligence |
Rating | - | - |
Choose Lusha or Clay?
Choose Lusha if
B2B sales intelligence platform with verified contact data and AI insights
- B2B contact data
- Browser extension
- Good accuracy
Choose Clay if
Supercharge sales & marketing with enriched lead data
- 100+ data sources
- AI research agent
- Powerful workflows
| Feature | Lusha | Clay |
|---|---|---|
| Pricing Model | Freemium | Paid |
| User Rating | ★4.2/5 2,010 reviews | ★4.8/5 184 reviews |
| Categories | Sales IntelligenceLead Generation | Sales IntelligenceLead Generation |
In-Depth Analysis
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Strengths
- +B2B contact data
- +Browser extension
- +Good accuracy
- +CRM integration
- +Fair pricing
Weaknesses
- -Privacy concerns
- -Data accuracy varies
- -Credit-based
- -GDPR concerns
- -Better alternatives exist
Key features
Clay
Supercharge sales & marketing with enriched lead data
Strengths
- +100+ data sources
- +AI research agent
- +Powerful workflows
Weaknesses
- -Can get expensive
Key features
Pricing: Lusha vs Clay
| Plan | Lusha | Clay |
|---|---|---|
| Tier 1 | Free Free | $0 Free |
| Tier 2 | $36 /user/month Pro | $134 Starter |
| Tier 3 | $59 /user/month Premium | $314 Explorer |
| Tier 4 | custom Scale | $720 Pro |
Pricing verified from each vendor's public pricing page. Compare in detail on Lusha pricing and Clay pricing.
Who Should Use What?
On a budget?
Lusha has a free tier. Clay is paid only.
Go with: Lusha
Want the highest-rated option?
Neither has user reviews yet.
Go with: Lusha
Value user reviews?
Neither has user reviews yet.
Go with: Clay
3 Questions to Help You Decide
What's your budget?
Lusha is freemium. Clay is paid. Lusha lets you start free.
What's your use case?
Both are sales intelligence tools. Compare their specific features to decide.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Clay
- Higher user rating: 4.8/5 vs 4.2/5
- Our pick for this comparison
Lusha
- Has a free tier
- Larger review base (2,010 reviews)
The Bottom Line
Clay is our pick. Lusha has a free tier if you want to test without paying.
Frequently Asked Questions
Is Lusha or Clay better?
Clay is rated in our evaluation. Lusha is freemium and Clay is paid.
What are Lusha and Clay used for?
Lusha: B2B sales intelligence platform with verified contact data and AI insights. Clay: Supercharge sales & marketing with enriched lead data.
What does Lusha cost vs Clay?
Lusha is freemium (free tier + paid plans). Clay is a paid tool. Visit their websites for detailed pricing.