Matomo vs Plausible: Which Should You Choose in 2026?
Choosing between Matomo and Plausible comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Matomo
Open-source web analytics alternative to GA
Best for you if:
- • You want to try before committing
- • Matomo is an open-source web analytics platform alternative to Google Analytics
- • It provides privacy-compliant analytics with full data ownership
Plausible
Privacy-friendly analytics
Best for you if:
- • You want the higher-rated option (8.6/10 vs 8.0/10)
- • Website analytics that respects privacy
- • No cookies means no consent banners needed
| At a Glance |  Matomo |  Plausible |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Web Analytics | Web Analytics |
Rating | 80/100 | 86/100 |
| Feature | Matomo | Plausible |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 80 | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Web AnalyticsProduct Analytics | Web AnalyticsPrivacy Management |
How Matomo and Plausible Compare
Matomo
Open-source web analytics alternative to GA
Free tier available · 80/100 score
Plausible
Privacy-friendly analytics
Paid · 86/100 score
Who Should Use What?
On a budget?
Matomo has a free tier. Plausible is paid only.
Go with: Matomo
Want the highest-rated option?
Matomo: 80/100. Plausible: 86/100.
Go with: Plausible
Value user reviews?
Neither has user reviews yet.
Go with: Plausible
3 Questions to Help You Decide
What's your budget?
Matomo is freemium. Plausible is paid. Matomo lets you start free.
What's your use case?
Both are web analytics tools. Compare their specific features to decide.
How important are ratings?
Plausible scores higher: 86/100 vs 80/100.
Key Takeaways
Plausible
- Higher score: 86/100 vs 80
- Our pick for this comparison
Matomo
- Has a free tier
The Bottom Line
Plausible (86/100) is our pick. Matomo has a free tier if you want to test without paying.
Frequently Asked Questions
Is Matomo or Plausible better?
Plausible scores 86/100 in our evaluation. Matomo is freemium and Plausible is paid.
What are Matomo and Plausible used for?
Matomo: Open-source web analytics alternative to GA. Plausible: Privacy-friendly analytics.
What does Matomo cost vs Plausible?
Matomo is freemium (free tier + paid plans). Plausible is a paid tool. Visit their websites for detailed pricing.