Omnisend vs ActiveCampaign: Which Should You Choose in 2026?
Choosing between Omnisend and ActiveCampaign comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Omnisend
E-commerce email marketing
Best for you if:
- • You want to try before committing
- • Omnisend is an e-commerce marketing automation platform
- • It provides email, SMS, and push notification campaigns for online stores
ActiveCampaign
Email marketing, automation & CRM
Best for you if:
- • You want the higher-rated option (8.7/10 vs 7.4/10)
- • ActiveCampaign is a marketing automation platform combining email, CRM, and sales automation
- • It enables sophisticated customer journeys, lead scoring, and personalized messaging at scale
| At a Glance |  Omnisend |  ActiveCampaign |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Email Marketing | Email Marketing |
Rating | 74/100 | 87/100 |
| Feature | Omnisend | ActiveCampaign |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 74 | 87 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
How Omnisend and ActiveCampaign Compare
Omnisend
E-commerce email marketing
Free tier available · 74/100 score
ActiveCampaign
Email marketing, automation & CRM
Paid · 87/100 score
Who Should Use What?
On a budget?
Omnisend has a free tier. ActiveCampaign is paid only.
Go with: Omnisend
Want the highest-rated option?
Omnisend: 74/100. ActiveCampaign: 87/100.
Go with: ActiveCampaign
Value user reviews?
Neither has user reviews yet.
Go with: ActiveCampaign
3 Questions to Help You Decide
What's your budget?
Omnisend is freemium. ActiveCampaign is paid. Omnisend lets you start free.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
ActiveCampaign scores higher: 87/100 vs 74/100.
Key Takeaways
ActiveCampaign
- Higher score: 87/100 vs 74
- Our pick for this comparison
Omnisend
- Has a free tier
The Bottom Line
ActiveCampaign (87/100) is our pick. Omnisend has a free tier if you want to test without paying.
Frequently Asked Questions
Is Omnisend or ActiveCampaign better?
ActiveCampaign scores 87/100 in our evaluation. Omnisend is freemium and ActiveCampaign is paid.
What are Omnisend and ActiveCampaign used for?
Omnisend: E-commerce email marketing. ActiveCampaign: Email marketing, automation & CRM.
What does Omnisend cost vs ActiveCampaign?
Omnisend is freemium (free tier + paid plans). ActiveCampaign is a paid tool. Visit their websites for detailed pricing.