Omnisend vs Klaviyo: Which Should You Choose in 2026?
Choosing between Omnisend and Klaviyo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Omnisend
E-commerce email marketing
Best for you if:
- • Omnisend is an e-commerce marketing automation platform
- • It provides email, SMS, and push notification campaigns for online stores
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want the higher-rated option (8.8/10 vs 7.4/10)
- • Klaviyo is an email and SMS marketing platform built specifically for e-commerce
- • It provides advanced segmentation, automation flows, and predictive analytics for online stores
| At a Glance |  Omnisend |  Klaviyo |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Email Marketing | Email Marketing |
Rating | 74/100 | 88/100 |
| Feature | Omnisend | Klaviyo |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 74 | 88 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
How Omnisend and Klaviyo Compare
Omnisend
E-commerce email marketing
Free tier available · 74/100 score
Klaviyo
Email marketing for e-commerce
Free tier available · 88/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Omnisend
Want the highest-rated option?
Omnisend: 74/100. Klaviyo: 88/100.
Go with: Klaviyo
Value user reviews?
Neither has user reviews yet.
Go with: Klaviyo
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Klaviyo scores higher: 88/100 vs 74/100.
Key Takeaways
Klaviyo
- Higher score: 88/100 vs 74
- Free tier available
- Our pick for this comparison
Omnisend
The Bottom Line
Klaviyo (88/100) is our pick.
Frequently Asked Questions
Is Omnisend or Klaviyo better?
Klaviyo scores 88/100 in our evaluation. Both are freemium.
What are Omnisend and Klaviyo used for?
Omnisend: E-commerce email marketing. Klaviyo: Email marketing for e-commerce.
What does Omnisend cost vs Klaviyo?
Omnisend is freemium (free tier + paid plans). Klaviyo is freemium (free tier + paid plans). Visit their websites for detailed pricing.