Qualtrics vs Retently: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Qualtrics and Retently side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Qualtrics leads on a free plan; Retently leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Qualtrics
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
Best for you if:
- • You want enterprise survey platform
Retently
Collect and act on customer feedback to drive growth and improve customer experience.
Best for you if:
- • You want comprehensive survey types (NPS, CSAT, CES) for varied feedback
| At a Glance | Retently | |
|---|---|---|
Starts at | Free plan, paid from $420/mo, billed monthly Research Core plan | From $99/mo, billed monthly Ecommerce Basic plan |
Category | Survey Tools Analytics | Survey Tools Customer Feedback |
Rating | 4.4/5 PeerSpot 4.4 16 reviews | 4.8/5 G2 4.7 · Capterra 4.9 60 reviews |
Free plan | No | No |
Watch out for | Overage fees for responses beyond tier limits | n/a |
Choose Qualtrics or Retently?
Choose Qualtrics if
- You want enterprise survey platform
- You want experience management
Choose Retently if
- You want comprehensive survey types (NPS, CSAT, CES) for varied feedback
- You want omnichannel distribution maximizes response rates
- Budget matters ($99/mo, billed monthly vs $420/mo, billed monthly)
In-Depth Analysis
Qualtrics
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
Qualtrics' pricing is expensive for what you get, especially the Research Core tier at $420/month for only 1,000 responses, which is steep compared to survey-focused alternatives.
Watch out
Overage fees for responses beyond tier limits
Strengths
- Pro: Enterprise survey platform
- Pro: Experience management
- Pro: Good analytics
- Pro: Research tools
- Pro: Compliance
Weaknesses
- Con: Very expensive
- Con: Complex platform
- Con: Learning curve
- Con: Enterprise sales
- Con: Overkill for simple surveys
Key features
Retently
Collect and act on customer feedback to drive growth and improve customer experience.
The jump to Ecommerce Pro at $299/month is significant, primarily for increased survey volume and seats, which might feel expensive for some.
Strengths
- Pro: Comprehensive survey types (NPS, CSAT, CES) for varied feedback.
- Pro: Omnichannel distribution maximizes response rates.
- Pro: Powerful analytics and reporting for deep insights.
- Pro: Automation features streamline feedback collection and action.
- Pro: Seamless integration with popular business tools.
Weaknesses
- Con: No free tier available, only a free trial.
- Con: Pricing details are not transparently listed on the website.
Key features
Plans and prices: Qualtrics vs Retently
| Tool | Plans and prices | Source |
|---|---|---|
| Qualtrics |
| qualtrics.com/pricing read Oct 5, 2026 |
| Retently |
| retently.com/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Qualtrics pricing and Retently pricing.
Key Takeaways
Qualtrics
- Has a free plan
Retently
- Lower entry price: $99/mo, billed monthly vs $420/mo, billed monthly
What the data shows
On the data below, Qualtrics leads on a free plan; Retently leads on lower entry price. We do not name an overall winner for this pair.
- User ratings rest on too few reviews to rank (4.4/5 from 16 reviews for Qualtrics, 4.8/5 from 60 reviews for Retently; we compare ratings only above 20 reviews on both sides).
- Retently has the lower entry price: $99/mo, billed monthly (Ecommerce Basic) against $420/mo, billed monthly (Research Core) for Qualtrics.
- Only Qualtrics has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Qualtrics and Retently compare in 2026?
On the data below, Qualtrics leads on a free plan; Retently leads on lower entry price. We do not name an overall winner for this pair. User ratings rest on too few reviews to rank (4.4/5 from 16 reviews for Qualtrics, 4.8/5 from 60 reviews for Retently; we compare ratings only above 20 reviews on both sides). Retently has the lower entry price: $99/mo, billed monthly (Ecommerce Basic) against $420/mo, billed monthly (Research Core) for Qualtrics. Only Qualtrics has a free plan.
What are Qualtrics and Retently used for?
Qualtrics: The leading Experience Management (XM) software, amplified with trusted AI to drive business growth. Retently: Collect and act on customer feedback to drive growth and improve customer experience.
What does Qualtrics cost vs Retently?
Qualtrics's cheapest paid plan is Research Core at $420/mo, billed monthly. Retently's cheapest paid plan is Ecommerce Basic at $99/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Qualtrics and Retently?
Qualtrics's main strength: enterprise survey platform. Retently's main strength: comprehensive survey types (NPS, CSAT, CES) for varied feedback.