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Retently vs AskNicely: Which is Better in 2026?

Choosing between Retently and AskNicely comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.

Bottom line: Retently wins this matchup. Our overall Customer Feedback pick is SurveyMonkey. Our free Customer Feedback pick is Feedbank. Pick AskNicely if you need its specific feature set.

··Methodology
Editor reviewed0 verified reviews comparedPricing checked Sep 2026

Short on time? Here's the quick answer

We've tested both tools. Here's who should pick what:

Retently

Collect and act on customer feedback to drive growth and improve customer experience.

Best for you if:

  • You want comprehensive survey types (NPS, CSAT, CES) for varied feedback
  • You want omnichannel distribution maximizes response rates

AskNicely

Unlock customer retention, revenue, and online reviews through real-time feedback and team empowerment.

Best for you if:

  • You want engaging, conversational surveys lead to higher response rates and richer insights
  • You want real-time feedback and analytics enable quick action and continuous improvement
At a Glance
RetentlyRetently
AskNicelyAskNicely
Starts at
$49/moEcommerce Basic
Custom
Best For
Customer FeedbackCustomer Feedback
Rating
4.8/54.7/5
Free plan
No No

Choose Retently or AskNicely?

Retently

Choose Retently if

Collect and act on customer feedback to drive growth and improve customer experience.

  • You want comprehensive survey types (NPS, CSAT, CES) for varied feedback
  • You want omnichannel distribution maximizes response rates
AskNicely

Choose AskNicely if

Unlock customer retention, revenue, and online reviews through real-time feedback and team empowerment.

  • You want engaging, conversational surveys lead to higher response rates and richer insights
  • You want real-time feedback and analytics enable quick action and continuous improvement
FeatureRetentlyAskNicely
Pricing ModelPaidPaid
User Rating
4.8/5
60 reviews
4.7/5
1,152 reviews
Categories
Customer FeedbackSurvey Tools
Customer FeedbackSurvey Tools

In-Depth Analysis

RetentlyRetently

Collect and act on customer feedback to drive growth and improve customer experience.

Starts at $49/mo
Good value

Retently's pricing for the Ecommerce Basic tier at $49/month seems fair for businesses starting with feedback collection, offering a good set of features.

Strengths

  • +Comprehensive survey types (NPS, CSAT, CES) for varied feedback.
  • +Omnichannel distribution maximizes response rates.
  • +Powerful analytics and reporting for deep insights.
  • +Automation features streamline feedback collection and action.
  • +Seamless integration with popular business tools.

Weaknesses

  • -No free tier available, only a free trial.
  • -Pricing details are not transparently listed on the website.

Key features

NPS, CSAT, and CES SurveysSmart Survey SchedulingOmnichannel Reach (Email, SMS, In-app)CX Analytics and DashboardsFlexible Workflows and AutomationJourney Mapping

AskNicelyAskNicely

Unlock customer retention, revenue, and online reviews through real-time feedback and team empowerment.

Starts at Custom
Fair value

AskNicely's pricing model, which requires contacting sales for all tiers, makes it difficult to assess fairness directly.

Watch out

Optional add-ons for reputation management, SSO

Strengths

  • +Engaging, conversational surveys lead to higher response rates and richer insights.
  • +Real-time feedback and analytics enable quick action and continuous improvement.
  • +Empowers frontline teams with actionable data and motivation.
  • +Integrates with existing CRMs and other tools for seamless workflows.
  • +Helps standardize customer experience across multiple locations.

Weaknesses

  • -No explicit mention of a free tier or transparent pricing on the website.
  • -Requires integration with existing systems for full benefit, which might have setup overhead.

Key features

Multi-channel feedback collection (email, SMS, in-app, in-store)Conversational, AI-powered survey builder (NPS, CSAT, 5-star)Real-time CX dashboards and performance leaderboardsAI text analysis for sentiment and theme identificationWorkflow automation for feedback response and follow-ups

Pricing: Retently vs AskNicely

PlanRetentlyAskNicely
Tier 1
$49/month
Ecommerce Basic
Contact us
Learn
Tier 2
$299/month
Ecommerce Pro
Contact us
Grow
Tier 3
Contact us
Enterprise
Contact us
Transform

Pricing verified from each vendor's public pricing page. Compare in detail on Retently pricing and AskNicely pricing.

Who Should Use What?

On a budget?

Both are paid. Compare plans on their websites.

Go with: Retently

Want the highest-rated option?

Retently: 4.8/5 (60 reviews). AskNicely: 4.7/5 (1,152 reviews).

Go with: Retently

Value user reviews?

Retently: 60 reviews (4.8/5). AskNicely: 1,152 reviews (4.7/5).

Go with: AskNicely

3 Questions to Help You Decide

1

What's your budget?

Both are paid. Pricing won't help you decide here.

2

What's your use case?

Both are customer feedback tools. Compare their specific features to decide.

3

How important are ratings?

Retently is rated higher: 4.8/5 vs 4.7/5.

Key Takeaways

Retently

  • Higher user rating: 4.8/5 vs 4.7/5
  • Our pick for this comparison

AskNicely

  • Larger review base (1,152 reviews)

The Bottom Line

Retently wins this matchup. Our overall Customer Feedback pick is SurveyMonkey. Our free Customer Feedback pick is Feedbank.

Frequently Asked Questions

Is Retently or AskNicely better?

Retently is rated in our evaluation. Both are paid.

What are Retently and AskNicely used for?

Retently: Collect and act on customer feedback to drive growth and improve customer experience.. AskNicely: Unlock customer retention, revenue, and online reviews through real-time feedback and team empowerment..

What does Retently cost vs AskNicely?

Retently is a paid tool. AskNicely is a paid tool. Visit their websites for detailed pricing.

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