Serpstat vs Moz Pro: Which Should You Choose in 2026?
Choosing between Serpstat and Moz Pro comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Serpstat
Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
Best for you if:
- • You want to try before committing
- • You need market intelligence features specifically
- • Comprehensive SEO tool for competitor analysis, keyword research, and site audits.
- • Offers detailed recommendations for website improvement and technical issue prioritization.
Moz Pro
SEO software for smarter marketing
Best for you if:
- • You want the higher-rated option (8.2/10 vs 7.1/10)
- • You need seo tools features specifically
- • All-in-one SEO toolkit for keyword research, competitive analysis, and rank tracking.
- • Uses AI-powered insights to optimize content and understand search intent.
| At a Glance |  Serpstat |  Moz Pro |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Market Intelligence | SEO Tools |
Rating | 71/100 | 82/100 |
| Feature | Serpstat | Moz Pro |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 71 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Market IntelligenceSEO Tools | SEO ToolsContent Marketing |
How Serpstat and Moz Pro Compare
Serpstat
Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.
Free tier available · 71/100 score
Moz Pro
SEO software for smarter marketing
Paid · 82/100 score
Serpstat is a market intelligence tool. Moz Pro is in seo tools.
Who Should Use What?
On a budget?
Serpstat has a free tier. Moz Pro is paid only.
Go with: Serpstat
Want the highest-rated option?
Serpstat: 71/100. Moz Pro: 82/100.
Go with: Moz Pro
Value user reviews?
Neither has user reviews yet.
Go with: Moz Pro
3 Questions to Help You Decide
What's your budget?
Serpstat is freemium. Moz Pro is paid. Serpstat lets you start free.
What's your use case?
Serpstat is a market intelligence tool. Moz Pro is in seo tools. Pick the category that matches your needs.
How important are ratings?
Moz Pro scores higher: 82/100 vs 71/100.
Key Takeaways
Moz Pro
- Higher score: 82/100 vs 71
- Our pick for this comparison
Serpstat
- Has a free tier
- Better fit for market intelligence
The Bottom Line
Moz Pro (82/100) is our pick. Serpstat has a free tier if you want to test without paying.
Frequently Asked Questions
Is Serpstat or Moz Pro better?
Moz Pro scores 82/100 in our evaluation. Serpstat is freemium and Moz Pro is paid.
What are Serpstat and Moz Pro used for?
Serpstat: Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.. Moz Pro: SEO software for smarter marketing.
What does Serpstat cost vs Moz Pro?
Serpstat is freemium (free tier + paid plans). Moz Pro is a paid tool. Visit their websites for detailed pricing.