Thinkific vs Kajabi: Which Should You Choose in 2026?
Choosing between Thinkific and Kajabi comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Thinkific
Course creation platform
Best for you if:
- • You want to try before committing
- • You need membership sites features specifically
- • Thinkific is a platform for creating and selling online courses
- • It provides course building, student management, and commerce features
Kajabi
All-in-one creator platform
Best for you if:
- • You want the higher-rated option (8.6/10 vs 8.5/10)
- • You need website builders features specifically
- • Kajabi is an all-in-one platform for selling courses, memberships, and digital products
- • It provides website building, email marketing, and payment processing for creators
| At a Glance |  Thinkific |  Kajabi |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Membership Sites | Website Builders |
Rating | 85/100 | 86/100 |
| Feature | Thinkific | Kajabi |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 85 | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Membership SitesOnline Course Platforms | Website BuildersMembership Sites |
How Thinkific and Kajabi Compare
Thinkific
Course creation platform
Free tier available · 85/100 score
Kajabi
All-in-one creator platform
Paid · 86/100 score
Thinkific is a membership sites tool. Kajabi is in website builders.
Who Should Use What?
On a budget?
Thinkific has a free tier. Kajabi is paid only.
Go with: Thinkific
Want the highest-rated option?
Thinkific: 85/100. Kajabi: 86/100.
Go with: Kajabi
Value user reviews?
Neither has user reviews yet.
Go with: Kajabi
3 Questions to Help You Decide
What's your budget?
Thinkific is freemium. Kajabi is paid. Thinkific lets you start free.
What's your use case?
Thinkific is a membership sites tool. Kajabi is in website builders. Pick the category that matches your needs.
How important are ratings?
Kajabi scores higher: 86/100 vs 85/100.
Key Takeaways
Kajabi
- Higher score: 86/100 vs 85
- Our pick for this comparison
Thinkific
- Has a free tier
- Better fit for membership sites
The Bottom Line
Kajabi (86/100) is our pick. Thinkific has a free tier if you want to test without paying.
Frequently Asked Questions
Is Thinkific or Kajabi better?
Kajabi scores 86/100 in our evaluation. Thinkific is freemium and Kajabi is paid.
What are Thinkific and Kajabi used for?
Thinkific: Course creation platform. Kajabi: All-in-one creator platform.
What does Thinkific cost vs Kajabi?
Thinkific is freemium (free tier + paid plans). Kajabi is a paid tool. Visit their websites for detailed pricing.