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Top Producer vs BoomTown: Which is Better in 2026?

Choosing between Top Producer and BoomTown comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.

Bottom line: Top Producer is our overall pick for real estate CRM workflows. Pick BoomTown if you need its specific feature set.

··Methodology
Editor reviewed0 verified reviews comparedPricing checked Jun 2026

Short on time? Here's the quick answer

We've tested both tools. Here's who should pick what:

Top Producer

All-in-one real estate software for lead generation, automation, and smart follow-up.

Best for you if:

  • All-in-one real estate CRM with MLS integration.
  • AI-powered lead generation, marketing automation, and follow-up.

BoomTown

All-in-one real estate marketing software with lead generation, CRM, and lead management services.

Best for you if:

  • Provides expert lead generation and IDX websites for real estate.
  • Features an intelligent CRM and lead management services.
At a Glance
Top ProducerTop Producer
BoomTownBoomTown
Starts at
$25/moFiveStreet
Custom
Best For
Real Estate CRMReal Estate CRM
Rating
3.3/54.6/5

Choose Top Producer or BoomTown?

Top Producer

Choose Top Producer if

All-in-one real estate software for lead generation, automation, and smart follow-up.

  • Comprehensive all-in-one solution for real estate professionals.
  • AI-powered features enhance efficiency in communication and lead targeting.
  • Strong focus on automated follow-up and lead nurturing.
BoomTown

Choose BoomTown if

All-in-one real estate marketing software with lead generation, CRM, and lead management services.

  • Comprehensive suite of tools for real estate professionals
  • Includes human-powered lead qualification and nurturing (Success Assurance)
  • Scalable packages to fit different business sizes
FeatureTop ProducerBoomTown
Pricing ModelPaidPaid
User Rating
3.3/5
125 reviews
4.6/5
826 reviews
Categories
Real Estate CRMLead Generation
Real Estate CRMLead Generation

In-Depth Analysis

Top ProducerTop Producer

All-in-one real estate software for lead generation, automation, and smart follow-up.

Strengths

  • +Comprehensive all-in-one solution for real estate professionals.
  • +AI-powered features enhance efficiency in communication and lead targeting.
  • +Strong focus on automated follow-up and lead nurturing.
  • +Extensive integrations with lead sources and common productivity tools.
  • +Offers specialized solutions for lead generation and farming.

Weaknesses

  • -Can be expensive, especially for individual agents or small teams.
  • -Pricing structure varies based on lead volume and farm size, potentially leading to unpredictable costs.
  • -Some advanced features like lead generation and farming are add-ons or part of higher-tier plans.

Key features

AI-Powered Engagement Assistant (AI Author) for emails and textsAffordable online lead generation with Facebook and Instagram adsSmart Real Estate Farming with AI-powered predictive analyticsSmart Follow-up System with Follow Up Coach and suggested touch pointsBranded MLS Market Reports and real-time alertsDynamic Workflows + Tasks for client action plans
Starts at $25/mo

BoomTownBoomTown

All-in-one real estate marketing software with lead generation, CRM, and lead management services.

Strengths

  • +Comprehensive suite of tools for real estate professionals
  • +Includes human-powered lead qualification and nurturing (Success Assurance)
  • +Scalable packages to fit different business sizes
  • +Integrates lead generation, CRM, and websites
  • +Mobile app for on-the-go lead management

Weaknesses

  • -No free option available
  • -Requires a demo to understand full pricing and features for specific needs
  • -May have a learning curve due to extensive features

Key features

IDX Site + Agent Subdomain(s)Multiple Website ThemesSite CustomizationLanding PagesNOW Mobile AppHot Sheet
Starts at Custom

Pricing: Top Producer vs BoomTown

PlanTop ProducerBoomTown
Tier 1
$179 per user / month
Pro
Contact us
Launch
Tier 2
$479* starting from, per month
Pro + Leads
Contact us
Core
Tier 3
$599* starting from, per month
Pro + Farming
Contact us
Grow
Tier 4
$399 up to 5 users / month
Pro Teams 5
Contact us
Advance
Tier 5
$699 for up to 10 users / month
Pro Teams 10
N/A
Tier 6
$1199 for up to 25 users / month
Pro Teams 25
N/A
Tier 7
$98 per user / month
Pro (Organize your business)
N/A
Tier 8
Contact Us to get your quote
Pro + Smart Targeting
N/A
Tier 9
$299 for up to 5 users
Pro Teams
N/A
Tier 10
$35 per user / month
Top Producer Website
N/A
Tier 11
$25 per user / month
FiveStreet
N/A

Pricing verified from each vendor's public pricing page. Compare in detail on Top Producer pricing and BoomTown pricing.

Who Should Use What?

On a budget?

Both are paid. Compare plans on their websites.

Go with: Top Producer

Want the highest-rated option?

Top Producer: 3.3/5 (125 reviews). BoomTown: 4.6/5 (826 reviews).

Go with: BoomTown

Value user reviews?

Top Producer: 125 reviews (3.3/5). BoomTown: 826 reviews (4.6/5).

Go with: BoomTown

3 Questions to Help You Decide

1

What's your budget?

Both are paid. Pricing won't help you decide here.

2

What's your use case?

Both are real estate crm tools. Compare their specific features to decide.

3

How important are ratings?

BoomTown is rated higher: 4.6/5 vs 3.3/5.

Key Takeaways

Top Producer

  • Our pick for this comparison

BoomTown

  • Higher user rating: 4.6/5 vs 3.3/5
  • Larger review base (826 reviews)

The Bottom Line

Top Producer is our pick.

Frequently Asked Questions

Is Top Producer or BoomTown better?

Top Producer is rated in our evaluation. Both are paid.

What are Top Producer and BoomTown used for?

Top Producer: All-in-one real estate software for lead generation, automation, and smart follow-up.. BoomTown: All-in-one real estate marketing software with lead generation, CRM, and lead management services..

What does Top Producer cost vs BoomTown?

Top Producer is a paid tool. BoomTown is a paid tool. Visit their websites for detailed pricing.

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