Totango vs Gainsight: Which Should You Choose in 2026?
Choosing between Totango and Gainsight comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Totango
Composable customer success
Best for you if:
- • You need product analytics features specifically
- • AI-powered customer success platform for revenue growth and churn reduction.
- • Unifies post-sales teams with intelligent workflows and predictive analytics.
Gainsight
Customer success platform
Best for you if:
- • You want the higher-rated option (8.8/10 vs 8.3/10)
- • You need marketing automation features specifically
- • Unified platform (CustomerOS) for end-to-end customer journey orchestration.
- • Leverages AI for early churn detection, expansion opportunities, and personalized customer engagement.
| At a Glance |  Totango |  Gainsight |
|---|---|---|
Price | Paid | Paid |
Best For | Product Analytics | Marketing Automation |
Rating | 83/100 | 88/100 |
| Feature | Totango | Gainsight |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 83 | 88 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Product AnalyticsCustomer Success | Marketing AutomationCustomer Success |
How Totango and Gainsight Compare
Totango
Composable customer success
Paid · 83/100 score
Gainsight
Customer success platform
Paid · 88/100 score
Totango is a product analytics tool. Gainsight is in marketing automation.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Gainsight
Want the highest-rated option?
Totango: 83/100. Gainsight: 88/100.
Go with: Gainsight
Value user reviews?
Neither has user reviews yet.
Go with: Gainsight
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Totango is a product analytics tool. Gainsight is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Gainsight scores higher: 88/100 vs 83/100.
Key Takeaways
Gainsight
- Higher score: 88/100 vs 83
- Our pick for this comparison
Totango
- Better fit for product analytics
The Bottom Line
Gainsight (88/100) is our pick.
Frequently Asked Questions
Is Totango or Gainsight better?
Gainsight scores 88/100 in our evaluation. Both are paid.
What are Totango and Gainsight used for?
Totango: Composable customer success. Gainsight: Customer success platform.
What does Totango cost vs Gainsight?
Totango is a paid tool. Gainsight is a paid tool. Visit their websites for detailed pricing.