Zoho CRM vs HubSpot: Which Should You Choose in 2026?
Choosing between Zoho CRM and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Zoho CRM
CRM for sales and marketing teams
Best for you if:
- • Zoho CRM is a sales CRM platform for managing customer relationships
- • It provides lead management, automation, and analytics
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want the higher-rated option (9.0/10 vs 8.6/10)
- • All-in-one CRM platform
- • Marketing and sales tools
| At a Glance |  Zoho CRM |  HubSpot |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Marketing Automation | Marketing Automation |
Rating | 86/100 | 90/100 |
| Feature | Zoho CRM | HubSpot |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 86 | 90 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationCRM | Marketing AutomationCRM |
How Zoho CRM and HubSpot Compare
Zoho CRM
CRM for sales and marketing teams
Free tier available · 86/100 score
HubSpot
CRM platform for scaling businesses
Free tier available · 90/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Zoho CRM
Want the highest-rated option?
Zoho CRM: 86/100. HubSpot: 90/100.
Go with: HubSpot
Value user reviews?
Neither has user reviews yet.
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are marketing automation tools. Compare their specific features to decide.
How important are ratings?
HubSpot scores higher: 90/100 vs 86/100.
Key Takeaways
HubSpot
- Higher score: 90/100 vs 86
- Free tier available
- Our pick for this comparison
Zoho CRM
The Bottom Line
HubSpot (90/100) is our pick.
Frequently Asked Questions
Is Zoho CRM or HubSpot better?
HubSpot scores 90/100 in our evaluation. Both are freemium.
What are Zoho CRM and HubSpot used for?
Zoho CRM: CRM for sales and marketing teams. HubSpot: CRM platform for scaling businesses.
What does Zoho CRM cost vs HubSpot?
Zoho CRM is freemium (free tier + paid plans). HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.