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About Chime CRM

Lofty (formerly Chime CRM) is an AI-powered platform designed specifically for real estate agents, teams, and brokerages to automate and optimize their business operations. It offers a comprehensive suite of tools, including an intelligent IDX website, an AI-powered CRM, and marketing automation features, all integrated into one intuitive platform. The platform aims to put business growth on autopilot by leveraging 'Agentic AI' to handle tasks like lead engagement, appointment booking, call preparation, follow-ups, and content creation. This allows real estate professionals to save time, improve lead quality, and increase conversion rates. Lofty supports various aspects of the real estate journey, from lead generation through Google PPC, branding ads, and direct mail, to transaction management and team collaboration with features like custom roles and lead routing. Lofty is built to replace multiple disparate tools and manual processes with a workflow-centric, output-driven system. It provides a mobile app for on-the-go access and offers 'Smart Plans' for automated lead nurturing. The platform is designed to help agents generate their own leads, streamline sales processes for teams, and accelerate profitable growth for brokerages by boosting agent productivity and lowering operational costs.