AdRoll Pricing 2026
Plans, hidden costs, and alternatives compared
Cite this data: Toolradar, AdRoll pricing verified Sep 2026, toolradar.com/tools/adroll/pricing
AdRoll uses custom pricing.
Verified Sep 2026 from the official pricing page.
Is AdRoll worth the price?
AdRoll's pricing structure is generally fair, offering pay-as-you-go options for most users, which is generous for smaller businesses.
The 'Managed Services Advanced Package' likely becomes expensive quickly, as it's 'Contact Sales' and includes 'Guaranteed services (with 1-year commitment)'. This model is best for businesses of varying sizes looking for flexible ad spending, with larger enterprises benefiting from the advanced managed services.
Pricing Plans
Self-Service Ads
Pay-as-you-go
- Pay-as-you-go advertising
- Retargeting Campaigns
- Brand Awareness Campaigns
- Display Ads
- HTML5 ads
- Connected TV Ads
- Video Ads
- Native Ads
- In-App Mobile Ads
- Website Segments
- Mobile App Segments
- Ecommerce Store Segments
- Contact List Segments
- AI Lookalike Targeting
- Contextual Targeting
- Metrics/KPIs
- Benchmarking
- Campaign Reporting
- New Visitor Insights
- Exportable Reporting
- Conversion Tracking
- Revenue Tracking
- UTM-Tracked Reporting
- Insights (UTM only)
- Attributed Conversions Analysis (UTM only)
- Pathways Analysis
- Assisted Conversions Analysis
- Shopify Store Integration
- WooCommerce Store Integration
Managed Services Ads
Pay-as-you-go
- Pay-as-you-go advertising
- Managed services with qualifying ad spend
- Retargeting Campaigns
- Brand Awareness Campaigns
- Display Ads
- HTML5 ads
- Connected TV Ads
- Video Ads
- Native Ads
- In-App Mobile Ads
- Website Segments
- Mobile App Segments
- Ecommerce Store Segments
- Contact List Segments
- AI Lookalike Targeting
- Contextual Targeting
- Metrics/KPIs
- Benchmarking
- Campaign Reporting
- New Visitor Insights
- Exportable Reporting
- Conversion Tracking
- Revenue Tracking
- UTM-Tracked Reporting
- Insights (UTM only)
- Attributed Conversions Analysis (UTM only)
- Pathways Analysis
- Assisted Conversions Analysis
- Shopify Store Integration
- WooCommerce Store Integration
Managed Services Advanced Package
Contact Sales
- Full AdRoll platform
- Free ad credits
- Guaranteed services (with 1-year commitment)
- Retargeting Campaigns
- Brand Awareness Campaigns
- Display Ads
- HTML5 ads
- Connected TV Ads
- Video Ads
- Native Ads
- In-App Mobile Ads
- Social Ads
- Dynamic Ads
- Website Segments
- Mobile App Segments
- Ecommerce Store Segments
- Contact List Segments
- AI Lookalike Targeting
- Contextual Targeting
- Third-Party Audience Targeting (US customers only)
- Monthly Recurring Ad Credits
- Metrics/KPIs
- Benchmarking
- Campaign Reporting
- New Visitor Insights
- Exportable Reporting
- Reporting APIs
- Conversion Tracking
- Revenue Tracking
- Cross-channel attribution
- UTM-Tracked Reporting
- Integrated Platform Reporting (ads, email, SMS, ecommerce store/CRM/Google Analytics)
- Insights (UTM & Integrations)
- Attributed Conversions Analysis (UTM & Integrations)
- Pathways Analysis
- Assisted Conversions Analysis
- Shopify Store Integration
- WooCommerce Store Integration
Account-Based Retargeting
No fee to get started and pay only for media
- Retargeting campaigns
- Free creative support
- Insights from AdRoll's AI Assistant
How AdRoll compares
Starting price from each tool's published plans.
| Tool | Starting price | Free plan |
|---|---|---|
| AdRoll | Contact sales | No |
| Criteo | No public price | No |
| Google Ads | Contact sales | No |
| Meta Ads | Contact sales | No |
AdRoll Pricing FAQ
How much does AdRoll cost?
AdRoll uses custom pricing. Contact AdRoll directly for a quote based on your team size and requirements.
Does AdRoll have a free plan?
AdRoll does not offer a permanent free plan. Paid plans are required from day one.
What are alternatives to AdRoll?
Alternatives to AdRoll include Criteo, Google Ads, Meta Ads.
AdRoll alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official AdRoll pricing: www.adroll.com/pricing (verified Sep 2026)
- Cite this data: Toolradar, AdRoll pricing verified Sep 2026, toolradar.com/tools/adroll/pricing
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