Is AdRoll worth the price?
AdRoll's pricing structure is generally fair, offering pay-as-you-go options for most users, which is generous for smaller businesses.
The 'Managed Services Advanced Package' likely becomes expensive quickly, as it's 'Contact Sales' and includes 'Guaranteed services (with 1-year commitment)'. This model is best for businesses of varying sizes looking for flexible ad spending, with larger enterprises benefiting from the advanced managed services.
Pricing Plans
Self-Service Ads
Pay-as-you-go
- Pay-as-you-go advertising
- Retargeting Campaigns
- Brand Awareness Campaigns
- Display Ads
- HTML5 ads
- Connected TV Ads
- Video Ads
- Native Ads
- In-App Mobile Ads
- Website Segments
- Mobile App Segments
- Ecommerce Store Segments
- Contact List Segments
- AI Lookalike Targeting
- Contextual Targeting
- Metrics/KPIs
- Benchmarking
- Campaign Reporting
- New Visitor Insights
- Exportable Reporting
- Conversion Tracking
- Revenue Tracking
- UTM-Tracked Reporting
- Insights (UTM only)
- Attributed Conversions Analysis (UTM only)
- Pathways Analysis
- Assisted Conversions Analysis
- Shopify Store Integration
- WooCommerce Store Integration
Managed Services Ads
Pay-as-you-go
- Pay-as-you-go advertising
- Managed services with qualifying ad spend
- Retargeting Campaigns
- Brand Awareness Campaigns
- Display Ads
- HTML5 ads
- Connected TV Ads
- Video Ads
- Native Ads
- In-App Mobile Ads
- Website Segments
- Mobile App Segments
- Ecommerce Store Segments
- Contact List Segments
- AI Lookalike Targeting
- Contextual Targeting
- Metrics/KPIs
- Benchmarking
- Campaign Reporting
- New Visitor Insights
- Exportable Reporting
- Conversion Tracking
- Revenue Tracking
- UTM-Tracked Reporting
- Insights (UTM only)
- Attributed Conversions Analysis (UTM only)
- Pathways Analysis
- Assisted Conversions Analysis
- Shopify Store Integration
- WooCommerce Store Integration
Managed Services Advanced Package
Contact Sales
- Full AdRoll platform
- Free ad credits
- Guaranteed services (with 1-year commitment)
- Retargeting Campaigns
- Brand Awareness Campaigns
- Display Ads
- HTML5 ads
- Connected TV Ads
- Video Ads
- Native Ads
- In-App Mobile Ads
- Social Ads
- Dynamic Ads
- Website Segments
- Mobile App Segments
- Ecommerce Store Segments
- Contact List Segments
- AI Lookalike Targeting
- Contextual Targeting
- Third-Party Audience Targeting (US customers only)
- Monthly Recurring Ad Credits
- Metrics/KPIs
- Benchmarking
- Campaign Reporting
- New Visitor Insights
- Exportable Reporting
- Reporting APIs
- Conversion Tracking
- Revenue Tracking
- Cross-channel attribution
- UTM-Tracked Reporting
- Integrated Platform Reporting (ads, email, SMS, ecommerce store/CRM/Google Analytics)
- Insights (UTM & Integrations)
- Attributed Conversions Analysis (UTM & Integrations)
- Pathways Analysis
- Assisted Conversions Analysis
- Shopify Store Integration
- WooCommerce Store Integration
Account-Based Retargeting
No fee to get started and pay only for media
- Retargeting campaigns
- Free creative support
- Insights from AdRoll's AI Assistant
Hidden Costs & Gotchas
Managed services require qualifying ad spend
Advanced package has a 1-year commitment
Third-party audience targeting is US only
No explicit pricing for 'Managed Services Advanced'
Which Plan Do You Need?
Small businesses needing flexible ad spend
E-commerce stores wanting integrated campaigns
Companies seeking managed advertising services
How AdRoll Compares to Competitors
Compared to Google Ads, AdRoll offers a more consolidated platform for multi-channel campaigns, whereas Google Ads focuses primarily on its own network. While both are pay-as-you-go, AdRoll's managed services tiers provide dedicated support that Google Ads typically reserves for larger spenders or through third-party agencies. HubSpot Marketing Hub, another competitor, offers broader marketing tools but its ad management features are often part of higher-priced bundles, making AdRoll potentially more cost-effective for ad-centric needs.
AdRoll Pricing FAQ
How much does AdRoll cost?
AdRoll uses custom pricing. Contact AdRoll directly for a quote based on your team size and requirements.
Does AdRoll have a free plan?
AdRoll does not offer a permanent free plan. Paid plans are required from day one.
Is there a cheaper alternative to AdRoll?
Yes. Popular alternatives to AdRoll include 6sense, Kochava, Northbeam. Compare them side-by-side on Toolradar.
Cheaper alternatives to AdRoll
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
