TL;DR - Bitly
- World's most popular link shortener
- Track click analytics in real-time
- QR codes and branded links
Pricing: Free plan available
Best for: Growing teams
4.7/5 across review platforms
Pros & Cons
Pros
- Industry standard
- Good analytics
- Trusted brand
Cons
- Expensive for volume
- Limited customization free
Ratings Across the Web
4.7(2,174 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
URL shorteningBranded linksQR codesLanding pagesLink analyticsUTM builderMobile deep linkingAPI accessSSO (Enterprise)Custom domains
Pricing Plans
Free
$0
- 5 links/month
- 2 QR Codes/month
- 2 custom landing pages
- Unlimited clicks & scans
- Basic QR customizations
Core
$10
- 100 links/month
- 5 QR Codes/month
- 5 landing pages
- 30 days data history
- UTM builder
- Advanced QR customizations
Growth
$29
- 500 links/month
- 10 QR Codes/month
- 10 landing pages
- Custom domain included
- Branded links
- 4 months data history
- Bulk creation
Premium
$199
- 3,000 links/month
- 200 QR Codes/month
- 20 landing pages
- 1 year data history
- City-level tracking
- Mobile deep linking
Enterprise
Custom
- Custom limits
- Multiple users with permissions
- Dedicated success manager
- SSO logins
- 99.9% SLA uptime
- Webhooks
What is Bitly?
Bitly is a URL shortening service and link management platform. Create branded short links, QR codes, and landing pages with analytics to track engagement.
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Bitly FAQ
Is Bitly free?
Yes, Bitly offers a free plan with 5 links and 2 QR codes per month with unlimited clicks. Paid plans start at $10/month.
Can I use my own domain with Bitly?
Yes, custom domains are available starting with Growth plan ($29/month) which includes a free custom domain.
Does Bitly have an API?
Yes, API access is available with Premium (50K requests/month) and Enterprise (high-volume) plans.
What is the difference between Core and Growth?
Growth ($29/month) adds branded links, a free custom domain, 4 months of data vs 30 days, and bulk creation features.
Source: bitly.com