Brandwatch Pricing 2026
Plans, hidden costs, and alternatives compared
Prices last confirmed on Oct 5, 2026 on brandwatch.com. Same data as Markdown or JSON.
Cite this data: Toolradar, Brandwatch pricing verified Oct 2026, toolradar.com/tools/brandwatch/pricing
Brandwatch uses custom pricing.
Verified Oct 2026 from the official pricing page.
Is Brandwatch worth the price?
Brandwatch has no public pricing and requires a sales call for every plan.
All plans are annual contracts with no monthly billing option. The platform spans three product lines -- Consumer Intelligence (social listening), Social Media Management (formerly Falcon.io), and Influencer Marketing -- and costs scale with query volume, user seats, and data retention.
Pricing Plans
Free TrialConsumer Intelligence
Custom
- Free demo available
- Social listening
- Analytics for researchers
- Conversation analysis
Social Media Management
Custom
- All-in-one social platform
- Content collaboration
- Channel management
Influencer Marketing
Custom
- Influencer discovery
- Campaign reporting
- Relationship management
Hidden Costs & Gotchas
Query volume drives pricing aggressively
10,000-50,000 monthly queries adds 25-50% to base cost, 50,000-200,000 adds 50-100%
Data retention is tiered -- 30-day history is cheapest, 1-year adds significant cost, 2+ year archive is Enterprise-only and priced accordingly
User seats beyond the base allocation (3-5 on Basic, 10+ on Professional) trigger per-seat upcharges
Premium support adds 10-20% on top of base subscription
How Brandwatch compares
Starting price from each tool's published plans.
| Tool | Starting price | Free plan |
|---|---|---|
| Brandwatch | Contact sales | No |
| Meltwater | Contact sales | No |
| Talkwalker | No public price | No |
| Sprinklr | $199/user/month | No |
| Khoros | No public price | No |
| DataHawk | No public price | No |
| Foreplay | $59/month, billing unit not specified | No |
Brandwatch Pricing FAQ
How much does Brandwatch cost?
Brandwatch uses custom pricing. Contact Brandwatch directly for a quote based on your team size and requirements.
Does Brandwatch have a free plan?
Brandwatch does not offer a permanent free plan. A free trial is available.
Does Brandwatch offer a free trial?
Yes. Brandwatch offers a free trial.
What are alternatives to Brandwatch?
Alternatives to Brandwatch include Meltwater, Talkwalker, Sprinklr, Khoros. Sprinklr starts at $199/user/month; Foreplay starts at $59/month, billing unit not specified.
Brandwatch alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Brandwatch pricing: brandwatch.com/pricing (verified Oct 2026)
- Cite this data: Toolradar, Brandwatch pricing verified Oct 2026, toolradar.com/tools/brandwatch/pricing
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