Broadsign
UnclaimedThe platform that powers out-of-home advertising for media owners and buyers.
Visit WebsiteReviews onG2Capterra
22 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
Extensive global reach with millions of signs across many countries.
Biggest con
Requires integration with existing OOH infrastructure for media owners.
TL;DR - Broadsign
- Connects OOH media owners and ad buyers for efficient transactions.
- Manages a global network of over 2.8 million digital out-of-home screens.
- Enables programmatic and targeted DOOH campaigns with advanced analytics.
Pricing: Paid only
Best for: Enterprises & pros
4.7/5 across review platforms
What is Broadsign?
Broadsign is a comprehensive platform designed to connect out-of-home (OOH) media owners and advertising buyers. It provides tools for media owners to manage their OOH networks, sell inventory, and boost profitability, while enabling agencies and brands to create and execute contextual and targeted programmatic digital out-of-home (pDOOH) campaigns. The platform facilitates the planning, management, and transaction of OOH advertising across a global network of over 2.8 million signs in 107 countries.
For media owners, Broadsign offers solutions for content and network management, automated campaign scheduling, player management, and proof-of-play reporting. For agencies and brands, it provides access to a vast inventory catalog across various venue types like airports, billboards, malls, and transit hubs, allowing them to reach audiences at scale with programmatic and guaranteed campaigns. The platform supports advanced targeting options, including demographics, points of interest, and moment-based triggers like weather or financial data, ensuring campaigns are highly relevant and effective.
Pros & Cons
Pros
- Extensive global reach with millions of signs across many countries.
- Comprehensive tools for both media owners and advertisers.
- Advanced targeting capabilities for highly effective campaigns.
- Supports both programmatic and guaranteed campaign models.
- Provides detailed reporting and optimization features for campaign performance.
Cons
- Requires integration with existing OOH infrastructure for media owners.
- The complexity of the platform may require a learning curve for new users.
- Specific pricing details are not publicly available and require direct contact.
Ratings Across the Web
4.7(22 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Content & Network ManagementAutomated Campaign SchedulingNetwork & Player ManagementCampaign Proof-Of-Play ReportingAPI AccessLive Digital Screen ManagementReal-time Inventory AvailabilityProposal Management
Pricing Plans
Standard
Contact us
Everything in all plans.
Professional
Contact us
Everything in all plans.
Enterprise
Contact us
Everything in all plans, plus:
- Programmatic SSP
- Open exchange transactions
- Private marketplace programmatic transactions
- Local signage messaging
- Branded messaging templates
Included in all plans
- Content & Network Management
- Digital Media Management
- Automated Campaign Scheduling
- Network & Player Management
- Campaign Proof-Of-Play Reporting
- Support for third party players
- API Access
- Live digital screen management
Reviews
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4.7/5
Across 22 verified user reviews on G2, Capterra
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Broadsign FAQ
How does Broadsign facilitate advertising for brands and agencies?
Broadsign provides agencies and brands access to a vast inventory catalog across various venue types, enabling them to create and execute contextual and targeted programmatic digital out-of-home campaigns. It supports advanced targeting options like demographics, points of interest, and moment-based triggers to ensure campaigns are relevant and effective.
Which teams would benefit most from using Broadsign?
Media owners can use Broadsign to manage their out-of-home networks, sell inventory, and boost profitability through automated campaign scheduling and player management. Advertising agencies and brands can leverage it to plan, manage, and transact out-of-home advertising campaigns across a global network.
How does Broadsign compare to a tool like Optmyzr for advertising management?
Broadsign specializes in powering out-of-home advertising for both media owners and buyers, offering tools for network management and programmatic OOH campaigns across millions of signs globally. Optmyzr, on the other hand, focuses on optimizing online advertising campaigns, typically for platforms like Google Ads and Microsoft Ads.
What kind of infrastructure is required for media owners to use Broadsign?
Media owners using Broadsign need to integrate the platform with their existing out-of-home infrastructure. This integration allows them to manage content, schedule campaigns, and utilize player management features effectively within their current network setup.
How is Broadsign priced?
Broadsign is a paid product and does not offer a permanently free tier. Specific pricing details are not publicly available and require direct contact with the company.
Can Broadsign support both guaranteed and programmatic advertising campaigns?
Yes, Broadsign supports both programmatic and guaranteed campaign models for out-of-home advertising. This flexibility allows advertisers to choose the campaign type that best suits their objectives and budget.
What kind of reporting does Broadsign offer for campaign performance?
Broadsign provides detailed reporting and optimization features for campaign performance. For media owners, this includes proof-of-play reporting, ensuring transparency and accountability for delivered ad content.
Source: broadsign.com