Broadsign
Claim this toolConnect, manage, and monetize your OOH media network
Paid plans only Visit WebsiteReviews on G2 Capterra
22 reviews tracked The Bottom Line
- Price
- Paid plans only. Compare plans
Key facts
- Connects OOH media owners and ad buyers for efficient transactions.
- Manages a global network of over 2.8 million digital out-of-home screens.
- Enables programmatic and targeted DOOH campaigns with advanced analytics.
Pros
- Extensive global reach with millions of signs across many countries.
- Comprehensive tools for both media owners and advertisers.
- Advanced targeting capabilities for highly effective campaigns.
- Supports both programmatic and guaranteed campaign models.
- Provides detailed reporting and optimization features for campaign performance.
Cons
- Requires integration with existing OOH infrastructure for media owners.
- The complexity of the platform may require a learning curve for new users.
- Specific pricing details are not publicly available and require direct contact.
What is Broadsign?
Broadsign is a comprehensive platform designed to connect out-of-home (OOH) media owners and advertising buyers. It provides tools for media owners to manage their OOH networks, sell inventory, and boost profitability, while enabling agencies and brands to create and execute contextual and targeted programmatic digital out-of-home (pDOOH) campaigns. The platform facilitates the planning, management, and transaction of OOH advertising across a global network of over 2.8 million signs in 107 countries.
For media owners, Broadsign offers solutions for content and network management, automated campaign scheduling, player management, and proof-of-play reporting. For agencies and brands, it provides access to a vast inventory catalog across various venue types like airports, billboards, malls, and transit hubs, allowing them to reach audiences at scale with programmatic and guaranteed campaigns. The platform supports advanced targeting options, including demographics, points of interest, and moment-based triggers like weather or financial data, ensuring campaigns are highly relevant and effective.
Data compiled by Toolradar Pricing checked · How we evaluate
Source broadsign.com Ratings Across the Web
4.7 (22 reviews)
Broadsign holds an aggregate rating of 4.7 out of 5 from 22 reviews across G2 and Capterra, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
- Content & Network Management
- Automated Campaign Scheduling
- Network & Player Management
- Campaign Proof-Of-Play Reporting
- API Access
- Live Digital Screen Management
- Real-time Inventory Availability
- Proposal Management
Pricing Plans
Pricing checked Sep 29, 2026. Source: broadsign.com/pricing, read Sep 29, 2026
| Plan | Price | Details |
|---|---|---|
| Standard | Contact us | |
| Professional | Contact us | |
| Enterprise | Contact us |
+2 more Show less
|
Included in all plans
- Content & Network Management
- Digital Media Management
- Automated Campaign Scheduling
- Network & Player Management
- Campaign Proof-Of-Play Reporting
- Support for third party players
- API Access
- Live digital screen management
- On-demand Player Polling
- Remote screenshot capture
- Player monitoring center
- Cloud-based content synchronization
- Campaign Planning
- Real-time inventory availability
- Proposal management
- Guaranteed campaigns
- Frequency
- Impressions
- Share-of-Voice
- Takeovers
- Budget
- Audience Campaigns
- Contextual Targeting (Demographics, POI, Impressions)
- Moment-Based Triggers (Weather, Financial Data)
- Optimization: Campaign reallocation
- Optimization: Campaign rebalancing
- Optimization: Dynamic screen selection
- Static Campaigns
- Asset management
- Campaign management
- Charting
- Operations
Broadsign by the numbers
| Metric | Broadsign | Peer median | Position (1 is best) |
|---|---|---|---|
| Free plan | No | 25% have one | n/a |
| User rating | 4.7/5 (across the web, 22 ratings) | 4.4/5 | #5 of 46 (joint) tools with 20+ reviews |
Each position is counted among the tools that have data for that row, as noted under it. All Advertising data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Broadsign by the numbers”, Nov 2026.
Reviews
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4.7/5
Across 22 verified user reviews on G2, Capterra
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Broadsign FAQ
How does Broadsign facilitate advertising for brands and agencies?
Broadsign provides agencies and brands access to a vast inventory catalog across various venue types, enabling them to create and execute contextual and targeted programmatic digital out-of-home campaigns. It supports advanced targeting options like demographics, points of interest, and moment-based triggers to ensure campaigns are relevant and effective.
Which teams would benefit most from using Broadsign?
Media owners can use Broadsign to manage their out-of-home networks, sell inventory, and boost profitability through automated campaign scheduling and player management. Advertising agencies and brands can leverage it to plan, manage, and transact out-of-home advertising campaigns across a global network.
How does Broadsign compare to a tool like Optmyzr for advertising management?
Broadsign specializes in powering out-of-home advertising for both media owners and buyers, offering tools for network management and programmatic OOH campaigns across millions of signs globally. Optmyzr, on the other hand, focuses on optimizing online advertising campaigns, typically for platforms like Google Ads and Microsoft Ads.
What kind of infrastructure is required for media owners to use Broadsign?
Media owners using Broadsign need to integrate the platform with their existing out-of-home infrastructure. This integration allows them to manage content, schedule campaigns, and utilize player management features effectively within their current network setup.
How is Broadsign priced?
Broadsign is a paid product and does not offer a permanently free tier. Specific pricing details are not publicly available and require direct contact with the company.
Can Broadsign support both guaranteed and programmatic advertising campaigns?
Yes, Broadsign supports both programmatic and guaranteed campaign models for out-of-home advertising. This flexibility allows advertisers to choose the campaign type that best suits their objectives and budget.
What kind of reporting does Broadsign offer for campaign performance?
Broadsign provides detailed reporting and optimization features for campaign performance. For media owners, this includes proof-of-play reporting, ensuring transparency and accountability for delivered ad content.
Source: broadsign.com