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The AI-powered GTM playbook engine for highly accurate lead enrichment and CRM sync.

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Tracked since2026
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The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

High data accuracy (98% email, 85% direct dials) compared to competitors.

Biggest con

Advanced AI features like Playbooks and Advanced AI Agents are only available on higher-tier plans.

TL;DR - Cleanlist AI

  • AI-powered lead generation and enrichment from natural language prompts.
  • Achieves 98% email accuracy and 85% direct dials using a 15+ provider waterfall.
  • Seamlessly integrates with major CRMs for one-click data sync and deduplication.
Pricing: Free plan available
Best for: Growing teams

What is Cleanlist AI?

Editorial review
Cleanlist AI is a growth engine designed for modern Go-To-Market (GTM) teams, offering high-accuracy lead enrichment and verification. It leverages an AI-powered Copilot that acts as an "AI GTM Engineer," allowing users to generate fully enriched lead lists from simple natural language prompts. This includes finding companies and relevant decision-makers based on criteria like industry, size, geography, tech stack, and funding stage, then enriching their contact data with verified emails and direct dials. The platform integrates with popular CRMs and sales engagement tools like HubSpot, Salesforce, Pipedrive, Outreach, Salesloft, and lemlist, enabling one-click synchronization of enriched data. Cleanlist AI also provides a Chrome extension for instant contact enrichment directly from LinkedIn and Sales Navigator profiles. It aims to replace multiple data tools by offering a unified workspace for managing accounts and contacts, significantly reducing manual data scrubbing and improving the efficiency and effectiveness of outbound sales processes.

Pros & Cons

Pros

  • High data accuracy (98% email, 85% direct dials) compared to competitors.
  • Streamlines lead generation and enrichment, saving significant time.
  • Replaces multiple data tools with a single platform.
  • Credit-based pricing model avoids per-seat fees.
  • Intuitive AI Copilot simplifies complex data workflows.

Cons

  • Advanced AI features like Playbooks and Advanced AI Agents are only available on higher-tier plans.
  • While credit-based, heavy usage could still lead to higher costs.
  • Relies on external data providers, so data availability might vary for niche contacts.

Key Features

AI Copilot for natural language lead list generation15-provider data waterfall for enrichment and verificationChrome extension for LinkedIn and Sales Navigator enrichmentOne-click CRM sync (HubSpot, Salesforce, Pipedrive, Outreach, Salesloft, lemlist)CSV upload for bulk enrichment and verificationCompany-first ICP search with advanced filteringRole-based enrichment to find multiple decision-makersCRM deduplication to prevent duplicate records and save credits

Pricing Plans

Free Trial

Pricing checked Aug 20, 2026

Free

$0 / mo

  • 360 credits/yr
  • 1 Seat
  • Enrichment from 15+ providers
  • Chrome Extension
  • Credit Rollover
  • Manual Entry
  • Export CSV
  • 100 Leads per list

Starter

$59 / mo

  • 18,000 credits/yr
  • 2 free seats
  • AI Search
  • CSV Upload
  • Find People
  • Sales Navigator
  • AI Agents (Basic)
  • 2,500 Leads per list

Pro

$172 / mo

  • 60,000 credits/yr
  • 5 free seats
  • CRM Import & Integrations
  • API Access & Webhooks
  • Native CRM Sync
  • Priority Support
  • +$15/extra seat

Scale

$449 / mo

  • 180,000 credits/yr
  • 10 free seats
  • Playbooks
  • AI Agents (Advanced)
  • Analytics Dashboard
  • Volume credit rates
  • +$15/extra seat

Is Cleanlist AI worth the price?

78/100

Cleanlist AI's pricing is generally fair, offering a generous Free tier and a well-structured progression.

The Starter tier at $59/month provides good value for individual users or small teams needing basic AI search and lead finding. The Pro tier at $172/month is the most popular and offers essential CRM integrations, making it ideal for growing sales teams focused on efficiency.

Hidden Costs & Gotchas

Extra seats cost $15/month per user.

Credit overages not explicitly detailed.

Higher volume credit rates only on Scale plan.

How Cleanlist AI Compares to Competitors

Compared to Apollo.io, which offers a free tier and paid plans starting around $49/month for more credits, Cleanlist AI's Starter at $59/month for 18,000 credits/year is competitive. ZoomInfo's pricing is often custom and significantly higher, making Cleanlist AI a more accessible option for SMBs, especially with its robust Free and Starter tiers.

How Cleanlist AI's pricing compares

At $59/mo, Cleanlist AI is the most premium of its 2 direct competitors.

Cleanlist AI
$59

Entry paid plan, monthly. Pricing checked Aug 20, 2026.

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Cleanlist AI FAQ

How does Cleanlist AI achieve such high data accuracy compared to other providers?

Cleanlist AI utilizes a unique '15-provider waterfall' system. When you request data, it queries over 15 different data providers in real-time for each contact. The system then intelligently selects the best and most accurate data available from these competing sources, ensuring high accuracy rates of 98% for emails and 85% for direct dials.

Can Cleanlist AI's Copilot handle complex, multi-step enrichment workflows, or is it limited to simple prompts?

Cleanlist AI's Copilot is designed to handle complex, multi-step enrichment workflows. You can describe your goal in plain English, and Copilot will orchestrate the entire process, including chaining Smart Agents, selecting optimal providers, handling CRM deduplication, and prioritizing based on ICP scores. It understands and executes sophisticated playbooks without manual configuration.

What happens to my unused credits at the end of a billing cycle?

Cleanlist AI offers credit rollover. Any unused credits from your monthly or yearly plan will roll over to the next billing cycle, ensuring you don't lose value for credits you've paid for but haven't utilized.

How does Cleanlist AI prevent duplicate contacts from being pushed to my CRM?

Cleanlist AI's Copilot and enrichment processes include CRM deduplication. Before enriching new contacts, it checks your connected CRM (e.g., Salesforce, HubSpot) to identify and skip any contacts you already have. This saves credits and prevents your CRM from being cluttered with duplicate records.

Beyond basic contact information, what kind of additional data can Cleanlist AI enrich for leads?

Cleanlist AI can enrich a wide range of data beyond just email and phone numbers. This includes job titles, company data (industry, size, geography, tech stack, funding stage), ICP scores, company summaries, and competitor notes. The AI columns can also provide reasoning behind certain data points, reducing manual research time.

Source: cleanlist.ai