Drift

Name: Drift
Brand: Drift
Price: 2500 USD
Rating: 4.4 (1455 reviews)

Unclaimed Editor reviewed

Conversational marketing platform

Marketing Sales Customer Support Chatbots

Visit Website

4.4(1,455 across the web)

PaidVisit Website

Reviews onG2Capterra

1455 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Conversational marketing

Biggest con

Very expensive

TL;DR - Drift

Live chat for sales and support
AI chatbot handles common questions
Visitor tracking shows who's browsing

Pricing: Paid only

Best for: Enterprises & pros

4.4/5 across review platforms

What is Drift?

Editorial review

Drift pioneered conversational marketing-chatbots that qualify leads and book meetings instead of forms that create friction. Conversations happen when buyers are interested. Bots route conversations intelligently. Video messaging adds personal touch. The platform connects to sales tools. B2B companies optimizing for pipeline velocity use Drift to turn website visits into conversations and meetings.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcedrift.com ↗

Pros & Cons

Pros

Conversational marketing
Good chatbots
Sales integration
Video messaging
ABM features

Cons

Very expensive
Complex setup
Salesloft acquired
Learning curve
Per-seat pricing

Ratings Across the Web

4.4(1,455 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Conversational marketingAI chatbotsMeeting schedulingRevenue accelerationAccount-based marketingVideo messaging

Pricing Plans

Pricing checked May 28, 2026

Premium

$2,500/monthly

Billed annually
Live chat and chatbots
Meetings
Real-time notifications
10 user seats included

Advanced

Contact sales

Fastlane routing
Audiences
A/B testing
Flex routing

Enterprise

Contact sales

Full customer lifecycle
Large-scale personalization
Custom integrations
Now part of Salesloft

Calculate your cost View full pricing

Reviews

4.4/5

Across 1,455 verified user reviews on G2, Capterra

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Best Drift Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

ZendeskPaid

Complete customer service solution

4.3

FreshdeskFreemium

Intuitive customer support software

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IntercomPaid

AI-first customer service platform

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CrispFreemium

All-in-one customer messaging: chat, bots, CRM

4.5

ManyChatFreemium

Automate customer conversations across Instagram, Messenger, WhatsApp, SMS, and email

4.5

TrengoPaid

All-in-one customer engagement platform

4.2

Comm100Paid

AI-powered omnichannel customer service platform for seamless support and accelerated resolution.

4.4

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Drift FAQ

How much does Drift cost?

Drift Premium starts around $2,500/month. Advanced and Enterprise tiers have custom pricing. Contact sales for quotes.

What is Drift?

Drift is a conversational marketing platform. It uses chatbots and live chat to convert website visitors into leads and meetings.

What is a Drift chatbot?

Drift chatbots engage visitors 24/7, qualify leads, and book meetings automatically. Use AI or rule-based flows for conversations.

Does Drift have AI?

Yes, Drift GPT powers AI chatbots that understand context and respond naturally. AI handles complex questions and qualifies leads.

Does Drift integrate with CRMs?

Yes, Drift integrates with Salesforce, HubSpot, Marketo, and more. Route leads and sync conversation data automatically.

What is Drift Email?

Drift Email uses AI to read and respond to inbound emails. It qualifies leads and books meetings from email inquiries.

How does Drift compare to Intercom?

Drift is B2B sales-focused with revenue features. Intercom is broader for support and engagement. Drift for B2B lead gen; Intercom for customer communication.

Source: drift.com

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