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TL;DR - Drift
- Live chat for sales and support
- AI chatbot handles common questions
- Visitor tracking shows who's browsing
Pricing: Paid only
Best for: Enterprises & pros
Score: 81/100
Pros & Cons
Pros
- Conversational marketing
- Good chatbots
- Sales integration
- Video messaging
- ABM features
Cons
- Very expensive
- Complex setup
- Salesloft acquired
- Learning curve
- Per-seat pricing
Key Features
Conversational marketingAI chatbotsMeeting schedulingRevenue accelerationAccount-based marketingVideo messaging
Pricing Plans
Premium
$2,500/monthly
- Billed annually
- Live chat and chatbots
- Meetings
- Real-time notifications
- 10 user seats included
Advanced
Contact sales
- Fastlane routing
- Audiences
- A/B testing
- Flex routing
Enterprise
Contact sales
- Full customer lifecycle
- Large-scale personalization
- Custom integrations
- Now part of Salesloft
About Drift
By Toolradar Team·
Drift pioneered conversational marketing—chatbots that qualify leads and book meetings instead of forms that create friction. Conversations happen when buyers are interested.
Bots route conversations intelligently. Video messaging adds personal touch. The platform connects to sales tools.
B2B companies optimizing for pipeline velocity use Drift to turn website visits into conversations and meetings.
How we evaluate tools →Source: drift.com
Reviews
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Drift FAQ
How much does Drift cost?
Drift Premium starts around $2,500/month. Advanced and Enterprise tiers have custom pricing. Contact sales for quotes.
What is Drift?
Drift is a conversational marketing platform. It uses chatbots and live chat to convert website visitors into leads and meetings.
What is a Drift chatbot?
Drift chatbots engage visitors 24/7, qualify leads, and book meetings automatically. Use AI or rule-based flows for conversations.
Does Drift have AI?
Yes, Drift GPT powers AI chatbots that understand context and respond naturally. AI handles complex questions and qualifies leads.
Does Drift integrate with CRMs?
Yes, Drift integrates with Salesforce, HubSpot, Marketo, and more. Route leads and sync conversation data automatically.
What is Drift Email?
Drift Email uses AI to read and respond to inbound emails. It qualifies leads and books meetings from email inquiries.
How does Drift compare to Intercom?
Drift is B2B sales-focused with revenue features. Intercom is broader for support and engagement. Drift for B2B lead gen; Intercom for customer communication.
Source: drift.com