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Drift

Claim this toolEditor reviewed

Conversational marketing platform

MarketingSalesCustomer SupportChatbots
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Reviews onG2Capterra
1455 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Conversational marketing

Biggest con

Very expensive

TL;DR - Drift

  • Live chat for sales and support
  • AI chatbot handles common questions
  • Visitor tracking shows who's browsing
Pricing: Paid only
Best for: Enterprises & pros
4.4/5 across review platforms

What is Drift?

Editorial review
Drift pioneered conversational marketing-chatbots that qualify leads and book meetings instead of forms that create friction. Conversations happen when buyers are interested. Bots route conversations intelligently. Video messaging adds personal touch. The platform connects to sales tools. B2B companies optimizing for pipeline velocity use Drift to turn website visits into conversations and meetings.

Available on: Web

how we evaluateSourcedrift.com ↗

Pros & Cons

Pros

  • Conversational marketing
  • Good chatbots
  • Sales integration
  • Video messaging
  • ABM features

Cons

  • Very expensive
  • Complex setup
  • Salesloft acquired
  • Learning curve
  • Per-seat pricing

Ratings Across the Web

4.4(1,455 reviews)
G21,256 reviews
4.4/5
Capterra199 reviews
4.5/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Conversational marketingAI chatbotsMeeting schedulingRevenue accelerationAccount-based marketingVideo messaging

Pricing Plans

Pricing checked Jul 5, 2026

Premium

$2,500/monthly

  • Billed annually
  • Live chat and chatbots
  • Meetings
  • Real-time notifications
  • 10 user seats included

Advanced

Contact sales

  • Fastlane routing
  • Audiences
  • A/B testing
  • Flex routing

Enterprise

Contact sales

  • Full customer lifecycle
  • Large-scale personalization
  • Custom integrations
  • Now part of Salesloft
Calculate your costView full pricing

Reviews

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4.4/5

Across 1,455 verified user reviews on G2, Capterra

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Drift FAQ

How does Drift facilitate lead qualification and meeting booking?

Drift utilizes chatbots to engage website visitors in real-time conversations, qualifying leads and booking meetings directly within the chat interface. This approach aims to reduce friction compared to traditional form-based lead capture.

Which teams benefit most from using Drift?

Drift is particularly beneficial for B2B companies focused on optimizing pipeline velocity, especially their marketing and sales teams. It helps turn website visits into immediate conversations and scheduled meetings.

How does Drift compare to Intercom for conversational marketing?

Drift pioneered conversational marketing with chatbots designed to qualify leads and book meetings, whereas Intercom offers a broader customer messaging platform. Drift specifically emphasizes turning website visits into sales opportunities through intelligent routing and sales tool integration.

What kind of limitations should potential users consider before adopting Drift?

Potential users should be aware that Drift is considered very expensive and has a complex setup process. There is also a learning curve associated with its features, and it operates on a per-seat pricing model.

How is Drift priced?

Drift is a paid product and does not offer a permanently free tier. Its pricing model is based on a per-seat basis, which can contribute to its overall cost.

Can Drift integrate with existing sales tools?

Yes, Drift is designed to connect with existing sales tools, allowing for a more seamless workflow between conversational marketing efforts and sales processes. This integration helps in routing conversations intelligently to the appropriate sales representatives.

Does Drift support personalized communication beyond text chat?

Yes, Drift incorporates video messaging capabilities to add a personal touch to conversations. This feature allows for more engaging and personalized interactions with potential buyers.

Source: drift.com

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