Iconosquare
Claim this toolSocial media analytics and management
Free plan available, paid tiers aboveVisit WebsiteThe Bottom Line
- Price
- Free plan available, paid tiers above. Compare plans
Key facts
- Analytics-first social media platform covering Instagram, TikTok, LinkedIn, X, and more
- AI-powered captions, scheduling, competitor tracking, and white-label reporting
- Free plan available; paid plans start at €33/month for 5 profiles
Pros
- Deep analytics go well beyond vanity metrics with 100+ data points
- Supports 8 major social platforms in one unified dashboard
- AI caption and hashtag tools save significant content creation time
- Clean white-label reports make client presentations easy for agencies
- 14-day free trial plus a perpetual free plan for small users
- Built in the EU with full GDPR compliance
Cons
- Additional social profiles cost extra beyond the plan base
- Free plan is limited to 2 profiles and 10 posts per month
- No built-in social advertising management or ad spend tracking
- Pricing is per-profile, which gets expensive for large multi-brand agencies
- LinkedIn and YouTube analytics are less mature than Instagram and Facebook
What is Iconosquare?
Available on: Web
Ratings Across the Web
Iconosquare holds an aggregate rating of 4 out of 5 from 214 reviews across TrustRadius, G2 and Capterra, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
- Advanced analytics with 100+ real-time metrics across 8 platforms
- AI-powered caption writing and content ideation
- Cross-platform content scheduling and auto-publishing
- Competitor benchmarking and hashtag performance tracking
- Unified social inbox for comments, mentions, and DMs
- Custom white-label reporting with exportable dashboards
- Team collaboration with role-based permissions and approval workflows
- Best time to post suggestions based on audience activity
- Social listening for brand and industry trend monitoring
- Multi-profile and multi-group management for agencies
Pricing
Iconosquare offers a generous free tier with optional paid upgrades for advanced features.
Reviews
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Across 214 verified user reviews on G2, Capterra, TrustRadius
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Iconosquare FAQ
Which social media platforms does Iconosquare support?
Does Iconosquare offer a free plan?
Can agencies use Iconosquare for multiple clients?
What AI features does Iconosquare include?
How does Iconosquare compare to Hootsuite or Buffer?
Source: iconosquare.com