Parade
UnclaimedAI-powered capacity management for freight brokerages to book more freight, faster and more profitably.
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TL;DR - Parade
- Automates carrier sourcing, booking, and retention using AI.
- Provides real-time capacity data and insights for smarter carrier matching and reuse.
- Enables confident and profitable freight quoting based on internal data and market rates.
Pricing: Paid only
Best for: Enterprises & pros
Pros & Cons
Pros
- Significantly increases carrier representative bandwidth (up to 4x)
- Reduces the number of 'one-and-done' carriers by 60%
- Automates repetitive tasks, allowing teams to focus on strategic work
- Improves quote win rates and profit margins
- Provides data-driven insights for pricing and carrier selection
Cons
- Specific pricing details are not publicly available.
- Requires integration into existing brokerage workflows, which may have an initial learning curve.
Key Features
CoDriver AI engagement for carrier communication and quote captureReal-time carrier capacity signals and dataAutomated load offers and private carrier portalsEmail campaigns for carrier engagementAutomated quoting with Advantage AutoQuotingStrategic pricing tools based on network data and market benchmarksQuote tracking and performance analysisPredictive lane insights
Pricing
Paid
Parade offers paid plans. Visit their website for current pricing details.
About Parade
By Toolradar Team·
Parade is a comprehensive capacity management platform designed for freight brokerages and 3PLs. It helps businesses streamline operations by automating carrier sourcing, booking, and retention processes. The platform leverages AI to engage with carriers, qualify their fit, capture quotes, and integrate structured data, significantly increasing carrier representative bandwidth and reducing 'one-and-done' carriers.
Parade provides tools for smarter workflows powered by real-time carrier data, enabling users to find and reuse reliable carriers efficiently. It also offers an 'Advantage' module for confident freight quoting, utilizing historical capacity data and market insights to generate profitable pricing. This allows brokerages to quote faster, more accurately, and win more business while protecting their margins. The platform aims to help brokerages scale operations without increasing headcount, driving top-of-funnel engagement with qualified carriers and automating core lanes with reliable coverage.
How we evaluate tools →Source: parade.ai
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Parade FAQ
How does CoDriver Negotiation specifically protect and expand margins for freight brokerages?
CoDriver Negotiation utilizes AI to automatically handle inbound calls and emails from carriers. It qualifies carrier fit, captures quotes, and syncs structured data into Parade, allowing brokerages to secure favorable rates and terms, thereby protecting and expanding their margins without manual intervention.
What kind of 'real-time capacity signals' does Parade use to help find and book carriers?
Parade taps into live capacity signals across a brokerage's network, combining this with its own data to provide business intelligence for freight. This allows the platform to identify available carriers and match them to loads based on current availability and historical performance, ensuring efficient and reliable coverage.
How does the 'Advantage' module differentiate its quoting strategy from standard market rate benchmarks?
The Advantage module generates pricing that reflects a brokerage's unique network and historical capacity data, rather than solely relying on general market rate benchmarks. It integrates this internal data with external benchmarks like DAT rates to create quotes that are both competitive and profitable, tailored to the brokerage's specific strengths.
Can Parade's automation tools be customized to fit specific carrier outreach preferences?
Yes, with Smart Rules, brokers can customize Parade's automated outreach. This allows the system to send load offers to specific carriers on their preferred channels and at optimal times, ensuring personalized and effective communication.
What is the typical impact on a brokerage's 'one-and-done' carrier rate after implementing Parade?
Parade has demonstrated a significant reduction in 'one-and-done' carriers, with an average decrease of 60%. This is achieved through AI-enabled tools that simplify carrier sourcing and retention, creating dynamic carrier profiles and automatically engaging with carriers for repeat business.
Does Parade integrate with existing Transportation Management Systems (TMS) or other brokerage software?
While the specific integrations are not detailed, Parade is designed to fit into existing workflows and mentions 'Integrations' as a core platform component, suggesting compatibility with common industry systems to ensure seamless operation.
Source: parade.ai