PromptScout
UnclaimedTrack your brand's visibility, mentions, and competitor landscape across leading AI models.
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TL;DR - PromptScout
- Monitors brand mentions and citations across major AI models like ChatGPT, Gemini, AI Overviews, and Perplexity.
- Provides competitive analysis, showing which rivals are recommended by AI and their share of voice.
- Generates actionable content briefs and insights based on AI responses and website audits to improve visibility.
Pricing: Free plan available
Best for: Growing teams
Pros & Cons
Pros
- Offers a free tier for initial AI visibility checks.
- Covers multiple prominent AI providers in one workflow.
- Provides actionable insights and content briefs directly from AI monitoring data.
- Includes website technical audits to ensure AI readiness.
- Helps understand how AI models perceive your brand and competitors.
Cons
- The free plan has limited prompt coverage and manual, one-time monitoring.
- Advanced features like content briefs and competitor positioning are not available on the free plan.
- Pricing scales significantly for higher monitoring cadences and prompt coverage.
Key Features
Multi-provider AI monitoring (ChatGPT, Gemini, AI Overviews, Perplexity)Brand mention tracking and analysisCompetitor comparison and share-of-voice monitoringWebsite technical audits (crawl access, HTML, structured data)Positioning insights (roles, category phrases, themes)AI-powered content brief generationCitation source identificationAutomated monitoring cadence (weekly, every 3 days, daily)
Pricing Plans
Free TrialFree
$0/forever
- Create an account
- Set up one monitored domain
- Review 5 prompts
- Run your first AI Visibility Check
- Prompt coverage: 5 prompts
- Monitoring cadence: Manual, one-time only
- AI providers: ChatGPT, Gemini
- Website audits: First audit only
- AI-powered insights: Basic results only
- Content briefs: Not included
- Positioning and competitors: Not included
- Reports and citation alerts: Not included
- Support: Self-serve help
Starter
$15/month
- One brand
- Prompt coverage: 15 prompts
- Monitoring cadence: Weekly automated monitoring
- AI providers: ChatGPT, Gemini, AI Overviews, Perplexity
- Website audits: 1 full-site audit/day, Page audits per URL
- AI-powered insights: Included
- Content briefs: Included, weekly
- Positioning and competitors: Included
- Reports and citation alerts: Weekly + alerts
- Support: Included support
Growth
$49/month
- Prompt coverage: 30 prompts
- Monitoring cadence: Every 3 days
- AI providers: ChatGPT, Gemini, AI Overviews, Perplexity
- Website audits: 1 full-site audit/day, Page audits per URL
- AI-powered insights: Included
- Content briefs: Included, every 3 days
- Positioning and competitors: Included
- Reports and citation alerts: Weekly + alerts
- Support: Included support
Pro
$149/month
- Prompt coverage: 40 prompts
- Monitoring cadence: Daily automated monitoring
- AI providers: ChatGPT, Gemini, AI Overviews, Perplexity
- Website audits: 1 full-site audit/day, Page audits per URL
- AI-powered insights: Included
- Content briefs: Included, daily
- Positioning and competitors: Included
- Reports and citation alerts: Weekly + alerts
- Support: Priority human support
Agency
$299/month
- Monitor many brands at once
- Prompt coverage: 5 brands, 10 prompts per brand
- Monitoring cadence: Daily monitoring
- AI providers: ChatGPT, Gemini, AI Overviews, Perplexity
- Website audits: 1 full-site audit/day per brand, Page audits per URL
- AI-powered insights: Included
- Content briefs: Included per brand
- Positioning and competitors: Included
- Reports and citation alerts: Client-ready + alerts
- Support: Priority human support
What is PromptScout?
PromptScout helps businesses monitor their brand's presence and reputation within AI search results and generative AI models like ChatGPT, Gemini, Google AI Overviews, and Perplexity. It provides a comprehensive workflow from technical website audits to competitor analysis, positioning insights, and content brief generation.
The platform is designed for marketing teams, content strategists, and brand managers who need to understand how AI perceives their brand, who their AI-recommended competitors are, and what sources AI models cite. By offering detailed reports on brand mentions, share of voice, and actionable recommendations, PromptScout enables users to optimize their content and digital strategy for the evolving AI landscape.
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PromptScout FAQ
What kind of 'prompts' does PromptScout monitor for brand mentions?
PromptScout allows users to define 'buyer-style prompts' that are relevant to their market. These are the specific questions or queries that PromptScout will use to query AI models and check for mentions of your brand, competitors, and relevant citations.
How does PromptScout generate content briefs?
Content briefs are generated by combining insights from monitored AI answers, website audits, and identified content gaps. This ensures that the recommended content is directly tied to actual AI prompts and areas where your website can improve its AI visibility.
Can PromptScout help identify why my brand isn't being cited by AI models?
Yes, PromptScout's website audit feature checks for technical AI-readiness, including crawl access, raw HTML, structured data, and page coverage. This helps identify potential issues that might prevent AI models from effectively finding and citing your brand's content.
What is the difference between the 'Anonymous audit' and the 'AI Visibility Check'?
The 'Anonymous audit' is a free, no-signup technical check of your website's AI-readiness. The 'AI Visibility Check' requires an account and involves monitoring specific buyer-style prompts across AI providers to track brand mentions, competitors, and sources over time.
How does PromptScout determine 'share of voice' among competitors?
PromptScout tracks which rivals are mentioned by AI models in response to your monitored prompts and how frequently they appear. This data is then used to calculate and display changes in 'share of voice,' indicating who is owning the answers in AI responses.
Source: promptscout.app