Sotrender
Claim this toolAnalyze, benchmark, and report your social media performance across multiple platforms.
From $72/mo, billed monthly, free trialPositions Sotrender holds among the tools of each category it belongs to (Toolradar data, Nov 2026):
Visit WebsiteThe Bottom Line
- Price
- From $72/mo, billed monthly, free trial. Compare plans
Key facts
- Analyzes social media performance for owned and competitor profiles.
- Provides automated tips for optimizing paid campaigns.
- Generates comprehensive reports and offers competitive benchmarking.
Pros
- Streamlines social media reporting, saving time and effort.
- Provides valuable insights into competitor performance and industry benchmarks.
- Offers automated tips for optimizing advertising activities.
- Supports data-driven decision-making for social media strategy.
- Includes dedicated customer support and onboarding training for higher tiers.
Cons
- No free tier available, only a 7-day free trial.
- Pricing can become complex with add-ons for additional profiles or features.
- Historical data retention varies significantly by plan, with unlimited only in the custom plan.
What is Sotrender?
Available on: Web
Ratings Across the Web
Sotrender holds an aggregate rating of 4.8 out of 5 from 149 reviews across G2 and Capterra, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
- Social media reporting (PDF, PPTX, XLS)
- Competitor benchmarking and analysis
- Owned profile performance monitoring
- Paid campaign optimization with automated tips
- Influencer analysis and verification
- Historical data analysis (up to unlimited)
- Audience demographics and sentiment analysis
- Content effectiveness tracking and tagging
Pricing Plans
Free TrialPricing checked Oct 9, 2026. Source: sotrender.com/pricing, read Oct 9, 2026
| Plan | Price | Details |
|---|---|---|
| Essential | $72 / month |
+6 more Show less
|
| Plus | $176 / month |
+7 more Show less
|
| Expert | $315 / month |
+6 more Show less
|
| Custom | Contact us |
+8 more Show less
|
Is Sotrender worth the price?
Sotrender's pricing is on the higher side compared to some market alternatives, especially for the lower tiers.
The Essential tier at $72/month for only 5 profiles is quite expensive. The Expert tier at $315/month offers better value with 30 profiles and more advanced features, making it suitable for larger agencies or businesses with extensive social media needs.
How Sotrender's pricing compares
At $72/mo, billed monthly, Sotrender is mid-range of its 3 comparable direct competitors ($13 to $199/mo across the set).
Not ranked, different unit or currency: Hootsuite $99/user/mo, billed yearly.
Entry paid plan, monthly price, billed monthly. Pricing checked Oct 9, 2026.
Sotrender by the numbers
Toolradar data: Sotrender's entry paid plan ($72/mo, billed monthly) ranks #15 of 24 for price among the Competitive Intelligence tools with a verified entry price and no stated unit, where the median is $44/mo. As of Nov 2026.
| Metric | Sotrender | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $72/mo, billed monthly | $44/mo | #15 of 24 tools with no stated price unit, verified price |
| Free plan | No | 13 of 49 have one | n/a |
| User rating | 4.8/5 (across the web, 149 ratings) | 4.5/5 | #1 of 20 (joint) tools with 20+ reviews |
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Competitive Intelligence data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Sotrender by the numbers”, Nov 2026.
Reviews
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Across 149 verified user reviews on G2, Capterra
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Sotrender FAQ
How does Sotrender help optimize social media advertising?
Which social media platforms can Sotrender analyze?
What kind of user benefits most from Sotrender?
How does Sotrender compare to Sprout Social for competitive analysis?
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Source: sotrender.com