Tolstoy
UnclaimedThe AI Commerce platform for creating shoppable videos, AI-generated content, and sales chatbots.
Visit WebsiteReviews onG2Capterra
17 reviews trackedThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Significant conversion lift and AOV uplift reported by users
Biggest con
Specific pricing details are not readily available on the website
TL;DR - Tolstoy
- Enhances e-commerce with shoppable videos, AI content generation, and AI sales chatbots.
- Increases conversion rates and average order value through personalized shopping experiences.
- Offers video syndication to major platforms like Walmart and Shop app.
Pricing: Free plan available
Best for: Growing teams
4.8/5 across review platforms
What is Tolstoy?
Tolstoy is an AI Commerce platform designed to enhance online shopping experiences and drive conversions for e-commerce brands. It offers a suite of three core products: AI Player for shoppable videos, AI Studio for AI-generated images and videos, and AI Shopper for an AI sales chatbot.
The platform aims to provide innovative AI-shopping experiences by combining these tools. It helps brands increase conversion rates, improve average order value, and engage customers more effectively through personalized and dynamic content. Tolstoy is suitable for e-commerce businesses looking to leverage AI for content creation, customer interaction, and sales optimization across their websites, apps, emails, and SMS.
Available on: Web
Pros & Cons
Pros
- Significant conversion lift and AOV uplift reported by users
- Ability to syndicate shoppable videos to major platforms for free
- AI-powered content creation and optimization reduces manual effort
- Personalized shopping experiences enhance customer engagement
- Deep integration with existing e-commerce tech stacks like Shopify and Tapcart
Cons
- Specific pricing details are not readily available on the website
- Requires integration with existing e-commerce platforms
- Effectiveness may vary depending on the quality of product catalog data for AI training
Ratings Across the Web
4.8(17 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Shoppable video player for websites, apps, email, and SMSAI Creative agent for generating high-quality images and videosVirtual try-on functionality for productsAI sales chatbot trained on product catalogsMedia gallery insights to track asset performanceVideo syndication to Walmart and Shop appAutomated content generation across product catalogsCustomer profile building and subscriber collection
Pricing Plans
Free TrialPricing checked Jun 12, 2026
Shop Videos
Free
- Shoppable videos on the Shop app
Plus
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Business
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Enterprise
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Reviews
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4.8/5
Across 17 verified user reviews on G2, Capterra
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Tolstoy FAQ
How does Tolstoy's AI Player facilitate video syndication to external platforms?
Tolstoy's AI Player is the only platform that allows for the free syndication of shoppable videos to high-traffic platforms like Walmart's homepage and the Shop app home feed. This enables brands to reach millions of shoppers without additional cost or effort, placing their content where it can drive significant results.
What specific capabilities does AI Studio offer for content generation beyond basic image and video creation?
AI Studio includes an AI Creative agent that generates high-quality images and videos from a simple chat prompt. It also provides ready-made templates for quick visual creation and can automatically generate content across an entire product catalog at scale.
How does the AI Shopper enhance the customer's buying confidence, particularly with virtual try-on?
The AI Shopper offers lightning-fast and accurate virtual try-on capabilities. This feature allows visitors to visualize products on themselves, significantly increasing their confidence in making a purchase.
Can Tolstoy's AI platform personalize content based on individual shopper preferences and characteristics?
Yes, the AI Commerce Platform enables hyper-personalization. It allows customers to choose their own models for content, and the AI sales agent builds rich customer profiles including images, sizing, and preferences, which AI Studio then uses to generate personalized images and videos on demand.
How does Tolstoy ensure that the media displayed on a brand's site remains effective and optimized?
Tolstoy employs a self-improving media algorithm that flags under-performing assets. It then automatically creates A/B-tested variants and retains only the top-performing media to ensure continuous optimization and effectiveness.
What integrations does AI Player offer for e-commerce platforms and marketing tools?
AI Player integrates deeply with various e-commerce and marketing tools. It supports platforms like Shopify for auto-syncing videos with catalogs, Tapcart for mobile app integration, VTEX for personalized video experiences, and Klaviyo for lead capture and engagement via Zapier, as well as Yotpo for performance data syncing.
Source: gotolstoy.com