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Turn company and contact data into actionable insights for B2B sales and CRM enrichment.

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TL;DR - Vainu

  • Provides comprehensive B2B company and contact data for Nordic markets.
  • Offers detailed data points including financials, contacts, and technology used.
  • Integrates with CRMs and APIs to automate prospecting and data maintenance.
Pricing: Paid only
Best for: Enterprises & pros
4.5/5 across review platforms

What is Vainu?

Editorial review
Vainu provides comprehensive company and contact data for B2B businesses, primarily focusing on the Nordic region (Finland, Sweden, Denmark, Norway). It helps sales teams, marketers, and data managers find the right buyers, create meaningful connections, and improve sales outcomes by offering access to over 5 million Nordic companies and 9 million contacts. The platform aims to solve the problem of outdated or inaccurate data leading to inefficient sales efforts, ensuring that businesses base their decisions on reliable and up-to-date information. The product offers a wide array of data points, including basic company information, financial data, contact details of decision-makers, group structures, location data, vehicle information, custom industry classifications, technology usage, and event data (company changes). This data can be delivered through various methods such as Excel exports, CRM integrations, and APIs, allowing for seamless integration into existing tech stacks. Vainu also automates processes like prospecting by providing alerts for new matching companies, account research by tracking changes in target groups, and data maintenance to ensure data accuracy.

Available on: Web

Pros & Cons

Pros

  • Provides highly specific and comprehensive data for Nordic companies.
  • Offers multiple delivery methods including CRM integrations and APIs for flexibility.
  • Automates key sales processes like prospecting and data maintenance.
  • Helps improve sales efficiency and hit rates by providing accurate data.
  • Reduces time spent on manual sales prospecting and research.

Cons

  • Primarily focused on Nordic markets, which might limit its use for businesses targeting other regions.
  • Specific pricing details are not transparently listed on the main page, requiring a trial or contact.

Ratings Across the Web

4.5(243 reviews)

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Access to 5M+ Nordic companiesAccess to 9M+ decision-maker contacts700+ data fields per companyBasic company information (official sources)Financial data from statementsContact data (phone, email) for decision-makersCompany group structure and ownership dataLocation data (registered and reported)

Pricing Plans

Free Trial

Pricing checked Jul 31, 2026

Vainu for Prospecting

$3

  • Basic search
  • Size (revenue and employee count)
  • Location
  • Official industry
  • Vainu Custom Industries
  • Web profile
  • Contact details
  • Advanced search
  • Advanced financial filtering
  • Group structure filtering
  • Social media filtering
  • Advanced add-on search
  • Financial PDF search
  • Event data filtering
  • Vehicle data filtering
  • View company profiles
  • Insights
  • Email triggers
  • Users
  • Log in to our platform and use all available features
  • Select a database to estimate cost
  • Download companies
  • CSV files
  • Excel files soon
  • JSON files
  • Preview file before download
  • API

Vainu for CRM

$4

  • Basic search
  • Size (revenue and employee count)
  • Location
  • Official industry
  • Vainu Custom Industries
  • Web profile
  • Contact details
  • Advanced search
  • Advanced financial filtering
  • Group structure filtering
  • Social media filtering
  • Advanced add-on search
  • Financial PDF search
  • Event data filtering
  • Vehicle data filtering
  • View company profiles
  • CRM triggers
  • Insights
  • View Users
  • View our company profiles from your CRM
  • Full Users
  • Log in to our platform and use all available features
  • Integrate your CRM
  • Match companies between your CRM & Vainu
  • Recognize companies in your CRM and prepare them for updates
  • Create lists using your CRM data
  • Include or exclude companies in your CRM from company lists
  • Send companies to the CRM
  • Send single companies
  • Send company lists
  • Automatically get new companies
  • Prevent duplicates
  • Send new company events as leads / tasks
  • Assign companies to CRM users
  • Create targeted segments in your CRM
  • Company data updates
  • Keep companies in your CRM updated
  • Update, overwrite, or skip fields
  • Company / Account
  • Deal / Opportunity
  • Task
  • Note
  • Contact data updates
  • Keep contacts in your CRM updated
  • Advanced CRM connector
  • Custom API fields
  • Advanced data fields
  • Filter companies based on group structures
  • Trigger CRM automations
  • Automatically send companies to CRM
  • Automatically send events to CRM
  • Download companies
  • CSV files
  • Excel files soon
  • JSON files
  • Preview file before download
  • API

Vainu for Data

Contact us

  • Basic search
  • Size (revenue and employee count)
  • Location
  • Official industry
  • Vainu Custom Industries
  • Web profile
  • Contact details
  • Advanced search
  • Advanced financial filtering
  • Group structure filtering
  • Social media filtering
  • Advanced add-on search
  • Financial PDF search
  • Event data filtering
  • Vehicle data filtering
  • View company profiles
  • Webhook triggers
  • Insights
  • Users
  • Log in to our platform and use all available features
  • SAML SSO
  • CRM Basic CRM integration
  • Advanced CRM connector
  • Company data updates
  • Contact data updates
  • Download companies
  • CSV files
  • Excel files soon
  • JSON files
  • Preview file before download
  • SFTP
  • API

Reviews

4.5/5

Across 243 verified user reviews on g2, capterra

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Vainu FAQ

How does Vainu assist with lead generation for B2B sales?

Vainu helps B2B sales teams generate leads by providing access to over 5 million Nordic companies and 9 million contacts. It offers detailed company and contact data, enabling businesses to find relevant buyers and create targeted prospecting lists. The platform also automates prospecting by alerting users to new companies that match their specified criteria.

Which teams benefit most from using Vainu?

Sales teams, marketers, and data managers are the primary beneficiaries of Vainu. It provides them with comprehensive company and contact data to improve sales outcomes, create meaningful connections, and ensure data accuracy for their operations. The platform supports roles focused on B2B sales, CRM enrichment, and market intelligence.

How does Vainu compare to ZoomInfo regarding data coverage?

Vainu focuses specifically on providing highly comprehensive and accurate data for Nordic companies, covering over 5 million businesses and 9 million contacts in that region. While ZoomInfo offers broader global coverage, Vainu's strength lies in its deep and specific data for Finland, Sweden, Denmark, and Norway. This specialization ensures detailed insights for businesses targeting the Nordic market.

What kind of data points does Vainu offer for companies and contacts?

Vainu provides a wide array of data points, including basic company information, financial data, contact details of decision-makers, group structures, and location data. It also includes vehicle information, custom industry classifications, technology usage, and event data related to company changes. This comprehensive data supports detailed account research and prospecting.

What are the main limitations of Vainu?

Vainu's primary limitation is its focus on Nordic markets, which means it may not be suitable for businesses targeting other geographical regions. Additionally, specific pricing details are not transparently listed, requiring direct contact or a trial to obtain this information. Its specialized regional focus is a trade-off for its deep data coverage within the Nordics.

How is Vainu priced?

Vainu is offered as a paid product and does not include a permanently free tier. Prospective users need to contact the sales team or initiate a trial to understand the specific pricing structure. The pricing model is designed for businesses requiring access to its comprehensive B2B data and automation features.

Can Vainu integrate with existing CRM systems?

Yes, Vainu can integrate with existing CRM systems. It offers multiple data delivery methods, including direct CRM integrations, Excel exports, and APIs. These options allow for seamless incorporation of Vainu's company and contact data into a business's current tech stack, supporting data maintenance and enrichment efforts.

Source: vainu.com

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