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Turn company and contact data into actionable insights for B2B sales and CRM enrichment.

From €250/mo, billed yearly, free trial Visit Website
Reviews on G2 Capterra
244 reviews tracked

The Bottom Line

Price
From €250/mo, billed yearly, free trial. Compare plans

Key facts

  • Provides comprehensive B2B company and contact data for Nordic markets.
  • Offers detailed data points including financials, contacts, and technology used.
  • Integrates with CRMs and APIs to automate prospecting and data maintenance.

Pros

  • Provides highly specific and comprehensive data for Nordic companies.
  • Offers multiple delivery methods including CRM integrations and APIs for flexibility.
  • Automates key sales processes like prospecting and data maintenance.
  • Helps improve sales efficiency and hit rates by providing accurate data.
  • Reduces time spent on manual sales prospecting and research.

Cons

  • Primarily focused on Nordic markets, which might limit its use for businesses targeting other regions.
  • Specific pricing details are not transparently listed on the main page, requiring a trial or contact.

What is Vainu?

Vainu provides comprehensive company and contact data for B2B businesses, primarily focusing on the Nordic region (Finland, Sweden, Denmark, Norway). It helps sales teams, marketers, and data managers find the right buyers, create meaningful connections, and improve sales outcomes by offering access to over 5 million Nordic companies and 9 million contacts. The platform aims to solve the problem of outdated or inaccurate data leading to inefficient sales efforts, ensuring that businesses base their decisions on reliable and up-to-date information. The product offers a wide array of data points, including basic company information, financial data, contact details of decision-makers, group structures, location data, vehicle information, custom industry classifications, technology usage, and event data (company changes). This data can be delivered through various methods such as Excel exports, CRM integrations, and APIs, allowing for seamless integration into existing tech stacks. Vainu also automates processes like prospecting by providing alerts for new matching companies, account research by tracking changes in target groups, and data maintenance to ensure data accuracy.

Available on: Web

Ratings Across the Web

4.5 (244 reviews)

Vainu holds an aggregate rating of 4.5 out of 5 from 244 reviews across G2 and Capterra, last checked October 1, 2026.

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

  • Access to 5M+ Nordic companies
  • Access to 9M+ decision-maker contacts
  • 700+ data fields per company
  • Basic company information (official sources)
  • Financial data from statements
  • Contact data (phone, email) for decision-makers
  • Company group structure and ownership data
  • Location data (registered and reported)

Pricing Plans

Free Trial

Pricing checked Nov 1, 2026. Source: vainu.com/pricing, read Nov 1, 2026

Vainu plans and prices, checked November 2026
Plan Price Details
Reach

€250/month, billed annually (from)

One country database, 1-2 seats.

Data Sync

€417/month, billed annually (from)

Is Vainu worth the price?

Fair value

This pricing structure is best suited for established B2B sales teams and data-driven organizations.

Full Vainu pricing: every plan, hidden costs and alternatives

How Vainu's pricing compares

Vainu starts at €250/mo, billed yearly. Its direct competitors are priced on a different basis (per user, or in another currency), so each entry price below is shown with its own unit and currency and is not ranked against the others.

Vainu
€250/mo, billed yearly
$34/mo flat, whole organisation, billed yearly
$36/user/mo, billed monthly

Entry paid plan, monthly price (billing term shown per row), in each tool's own currency. Pricing checked Nov 1, 2026.

Email me when Vainu changes its price

One email per change, found on the vendor's own pricing page. Unsubscribe any time.

Recent pricing updates

Changes we detected on the Vainu pricing page.

  • Prices are in euros, from EUR 250 per month on an annual licence.

Vainu by the numbers

Vainu compared with 48 Market Intelligence tools on Toolradar, as of Nov 2026
Metric Vainu Peer median Position (1 is best)
Free plan No 17 of 48 have one n/a
User rating 4.5/5 (across the web, 244 ratings) 4.5/5 #5 of 16 (joint) tools with 20+ reviews

Each position is counted among the tools that have data for that row, as noted under it. All Market Intelligence data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Vainu by the numbers”, Nov 2026.

Reviews

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4.5/5

Across 244 verified user reviews on G2, Capterra

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Vainu FAQ

How does Vainu assist with lead generation for B2B sales?

Vainu helps B2B sales teams generate leads by providing access to over 5 million Nordic companies and 9 million contacts. It offers detailed company and contact data, enabling businesses to find relevant buyers and create targeted prospecting lists. The platform also automates prospecting by alerting users to new companies that match their specified criteria.

Which teams benefit most from using Vainu?

Sales teams, marketers, and data managers are the primary beneficiaries of Vainu. It provides them with comprehensive company and contact data to improve sales outcomes, create meaningful connections, and ensure data accuracy for their operations. The platform supports roles focused on B2B sales, CRM enrichment, and market intelligence.

How does Vainu compare to ZoomInfo regarding data coverage?

Vainu focuses specifically on providing highly comprehensive and accurate data for Nordic companies, covering over 5 million businesses and 9 million contacts in that region. While ZoomInfo offers broader global coverage, Vainu's strength lies in its deep and specific data for Finland, Sweden, Denmark, and Norway. This specialization ensures detailed insights for businesses targeting the Nordic market.

What kind of data points does Vainu offer for companies and contacts?

Vainu provides a wide array of data points, including basic company information, financial data, contact details of decision-makers, group structures, and location data. It also includes vehicle information, custom industry classifications, technology usage, and event data related to company changes. This comprehensive data supports detailed account research and prospecting.

What are the main limitations of Vainu?

Vainu's primary limitation is its focus on Nordic markets, which means it may not be suitable for businesses targeting other geographical regions. Additionally, specific pricing details are not transparently listed, requiring direct contact or a trial to obtain this information. Its specialized regional focus is a trade-off for its deep data coverage within the Nordics.

How is Vainu priced?

Vainu is offered as a paid product and does not include a permanently free tier. Prospective users need to contact the sales team or initiate a trial to understand the specific pricing structure. The pricing model is designed for businesses requiring access to its comprehensive B2B data and automation features.

Can Vainu integrate with existing CRM systems?

Yes, Vainu can integrate with existing CRM systems. It offers multiple data delivery methods, including direct CRM integrations, Excel exports, and APIs. These options allow for seamless incorporation of Vainu's company and contact data into a business's current tech stack, supporting data maintenance and enrichment efforts.

Source: vainu.com

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