WooCommerce Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Reviews onG2Capterra

1 plans tracked·Updated Jul 2026

Is WooCommerce worth the price?

95/10

WooCommerce offers an incredibly generous pricing model, being entirely free as an open-source plugin.

This makes it an exceptionally fair and accessible option compared to proprietary e-commerce platforms. It's best for budget-conscious businesses and developers who want full control and customization.

Pricing Plans

Free

Open source

Full ecommerce
Unlimited products
All payment gateways
Extensions available
GPL license

Calculate your cost View full pricing

Hidden Costs & Gotchas

Hosting costs are separate

Premium themes can be expensive

Paid extensions for advanced features

Developer time for setup/maintenance

Which Plan Do You Need?

WordPress users seeking e-commerce

Developers needing full customization

Budget-conscious small businesses

How WooCommerce Compares to Competitors

Compared to Shopify, which starts at $29/month, or BigCommerce, with plans from $29.95/month, WooCommerce's core offering is free. While competitors bundle hosting and support, WooCommerce requires users to manage these aspects, making its initial cost zero but requiring external investment.

WooCommerce Pricing FAQ

How much does WooCommerce cost?

WooCommerce is free to use. No subscription or one-time fee is required for the core product.

Does WooCommerce have a free plan?

Yes. WooCommerce offers a free plan called "Free". It includes: Full ecommerce, Unlimited products, All payment gateways.

Is there a cheaper alternative to WooCommerce?

Yes. Popular alternatives to WooCommerce include Shopify, BigCommerce, Magento, Squarespace. Free alternatives include Magento, Wix eCommerce, Webflow. Compare them side-by-side on Toolradar.