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WordPress Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Coverage fromTechRadarWiredTechRepublic
? plans tracked·Updated May 2026

Is WordPress worth the price?

85/10

WordPress.com's pricing is generally fair, offering a good progression of features for its cost.

The $4/month Personal plan is a solid entry point for basic needs, while the $25/month Business plan provides significant value for those requiring plugin installation and more control. It's best for individuals and small to medium businesses looking for a scalable and feature-rich CMS solution.

Pricing

Free

WordPress is completely free to use with no hidden costs.

View pricing

Hidden Costs & Gotchas

Annual commitment for advertised prices

Premium themes often cost extra

Plugin costs for self-hosted WordPress

Hosting fees for self-hosted WordPress

Which Plan Do You Need?

Bloggers & personal sites

Small businesses & startups

Developers needing flexibility

How WordPress Compares to Competitors

Compared to Squarespace, which starts around $16/month for basic websites, WordPress.com's $4/month Personal plan is significantly more affordable. Wix's basic plans also start around $16/month, making WordPress.com's entry-level options more budget-friendly, especially for those comfortable with the self-hosted free version.

WordPress Pricing FAQ

How much does WordPress cost?

WordPress is free to use. No subscription or one-time fee is required for the core product.

Is WordPress free?

Yes, WordPress is free to use.

Is there a cheaper alternative to WordPress?

Yes. Popular alternatives to WordPress include Duda, Wix Studio, Dorik, Webflow. Free alternatives include Wix Studio, Dorik, Webflow. Compare them side-by-side on Toolradar.

Cheaper alternatives to WordPress

5 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.