Toolradar Benchmark
What online whiteboard and diagramming software really costs for a team of 5, 20 and 50 (2026)
Toolradar data: For a team of 20 users, online whiteboard software costs from $100 a month (Visio Visio Plan 1, billed annually) to $200 (Lucidchart Team), with a median of $160 across 5 tools, on prices confirmed on each vendor's pricing page on November 4, 2026.
An online whiteboard is a shared canvas where a team sketches, maps ideas and draws diagrams together. It is sold per member who creates boards; guests and viewers are often free.
Data as of November 4, 2026. Prices confirmed on vendor pages on November 4, 2026; re-confirmed every few days.
Key findings
- For a team of 5 users, the cheapest confirmed online whiteboard software is Visio Visio Plan 1 at $25 a month (billed annually); the median of 5 tools is $40 and the highest is Lucidchart Team at $50.
- For a team of 20 users, the cheapest confirmed online whiteboard software is Visio Visio Plan 1 at $100 a month (billed annually); the median of 5 tools is $160 and the highest is Lucidchart Team at $200.
- For a team of 50 users, the cheapest confirmed online whiteboard software is Visio Visio Plan 1 at $250 a month (billed annually); the median of 5 tools is $400 and the highest is Lucidchart Team at $500.
- 3 tools also offer a free plan that covers 5 users: Cacoo, Miro, MURAL. Free plans are listed apart and never counted as the cost.
Source: Toolradar benchmark, prices confirmed on each vendor's US pricing page on November 4, 2026.
5
tools compared under the same method
8 left out, reasons below
$40
median monthly cost for 5 users
$8 per user, n = 5
$160
median monthly cost for 20 users
$8 per user, n = 5
$400
median monthly cost for 50 users
$8 per user, n = 5
How every row is computed
- For each team size, the cheapest paid plan with a published US price in USD that allows that many users. Plans sold only on quote are not counted.
- Monthly billing and annual billing are computed apart; annual is the yearly total divided by 12. A price with no billing term next to it is not counted, except a price per month on a page that offers no yearly billing at all (no monthly or annual switch, no mention of yearly billing), which is counted as month to month.
- Seat minimums, seat packs and user caps are applied, required add-ons and mandatory vendor fees are added, one-time setup fees are shown apart. A free plan is never the cost; whether it covers the team is shown apart.
- Each price is confirmed on the vendor's live page by two AI checkers from different model families, each quoting the page word for word. A price that is not confirmed is left out; a higher plan left out this way is skipped only when, at its last read price, it costs more than the cheapest confirmed plan.
- Not counted: taxes, usage (AI credits, contacts, tickets, overages), plans capped by usage volume (tickets or conversations a month), discounts shown only in the cart, behind a code or for a limited time, and optional add-ons.
- Rows are ordered by computed cost. No score, no rank of our own; sponsored or paid status never changes inclusion or order.
- A confirmation counts for 14 days: a tool not re-confirmed in that time leaves the tables until it is.
What a team of 5 users pays
| Tool | Billed monthly | Billed annually | Per user | How it was counted | Pricing page |
|---|---|---|---|---|---|
| Visio | not confirmed | $25/mo Visio Plan 1, $300/yr | $5 | no monthly price confirmed | microsoft.comconfirmed Nov 4, 2026 |
| Cacoo | $30/mo Team | not confirmed | $6 | its free plan also covers 5 (no user limit stated); no annual price confirmed | nulab.comconfirmed Nov 4, 2026 |
| Miro | not confirmed | $40/mo Starter, $480/yr | $8 | its free plan also covers 5 (no user limit stated); no monthly price confirmed | miro.comconfirmed Nov 4, 2026 |
| MURAL | not confirmed | $49.95/mo Team+, $599.40/yr | $9.99 | its free plan also covers 5 (no user limit stated); no monthly price confirmed | mural.coconfirmed Nov 4, 2026 |
| Lucidchart | not confirmed | $50/mo Team, $600/yr | $10 | no monthly price confirmed | lucidchart.comconfirmed Nov 4, 2026 |
What a team of 20 users pays
| Tool | Billed monthly | Billed annually | Per user | How it was counted | Pricing page |
|---|---|---|---|---|---|
| Visio | not confirmed | $100/mo Visio Plan 1, $1,200/yr | $5 | no monthly price confirmed | microsoft.comconfirmed Nov 4, 2026 |
| Cacoo | $120/mo Team | not confirmed | $6 | its free plan also covers 20 (no user limit stated); no annual price confirmed | nulab.comconfirmed Nov 4, 2026 |
| Miro | not confirmed | $160/mo Starter, $1,920/yr | $8 | its free plan also covers 20 (no user limit stated); no monthly price confirmed | miro.comconfirmed Nov 4, 2026 |
| MURAL | not confirmed | $199.80/mo Team+, $2,397.60/yr | $9.99 | its free plan also covers 20 (no user limit stated); no monthly price confirmed | mural.coconfirmed Nov 4, 2026 |
| Lucidchart | not confirmed | $200/mo Team, $2,400/yr | $10 | no monthly price confirmed | lucidchart.comconfirmed Nov 4, 2026 |
What a team of 50 users pays
| Tool | Billed monthly | Billed annually | Per user | How it was counted | Pricing page |
|---|---|---|---|---|---|
| Visio | not confirmed | $250/mo Visio Plan 1, $3,000/yr | $5 | no monthly price confirmed | microsoft.comconfirmed Nov 4, 2026 |
| Cacoo | $300/mo Team | not confirmed | $6 | its free plan also covers 50 (no user limit stated); no annual price confirmed | nulab.comconfirmed Nov 4, 2026 |
| Miro | not confirmed | $400/mo Starter, $4,800/yr | $8 | its free plan also covers 50 (no user limit stated); no monthly price confirmed | miro.comconfirmed Nov 4, 2026 |
| MURAL | not confirmed | $499.50/mo Team+, $5,994/yr | $9.99 | its free plan also covers 50 (no user limit stated); no monthly price confirmed | mural.coconfirmed Nov 4, 2026 |
| Lucidchart | not confirmed | $500/mo Team, $6,000/yr | $10 | no monthly price confirmed | lucidchart.comconfirmed Nov 4, 2026 |
Excluded, and why
- Conceptboard: Its pricing page showed no US dollar price to our readers on November 4, 2026 (prices appear in euros only).
- Creately: Its Pro and Business prices load by script and were missing from the page text our readers got on November 4, 2026.
- FigJam: Its pricing page shows per-user prices without saying whether they are billed monthly or annually, so a team total cannot be stated.
- Gliffy: It is sold only as an Atlassian Confluence app, billed for every user of the Confluence site (not only the people who draw) and on top of a Confluence subscription this page does not price.
- Lucidspark: Its pricing page shows per-user prices without saying whether they are billed monthly or annually, so a team total cannot be stated.
- SmartDraw: Its Team plan shows only an introductory price for new customers ($6.95 per user a month, billed annually, 3 user minimum) next to a struck-through $10.95, with no plain statement of the regular price (read November 4, 2026).
- Stormboard: Its plan prices load by script and were missing from the page text our readers got on November 4, 2026.
- Whimsical: Its pricing page shows per-user prices without saying whether they are billed monthly or annually, so a team total cannot be stated.
What each price leaves out
Plans, add-ons and usage charges not in the figures, tool by tool
- Cacoo: Free: 6 sheets; Pro: $6 a month, 1 user, not a team plan; Enterprise: custom price (Contact); Annual billing: saves 17%, its prices are not in the page text as read
- Lucidchart: Individual: $9 a month billed annually, one person's licence; Free: 3 editable documents, its user limit is not stated; Enterprise: contact sales; Monthly billing: offered, its prices are not in the page text as read
- Miro: Free: 3 editable boards; Enterprise: custom pricing, from 30 members (Contact sales); Guests and visitors: free; Monthly billing: a Monthly toggle is shown, its prices are not in the page text as read; Extra AI credit packages, Enterprise Guard and Premium support: optional
- MURAL: Free: 3 editable murals at a time; Team+ monthly billing: $12.99 in the price display, $12 in the page text, not counted; Enterprise: contact for pricing; Guests and visitors: free
- Visio: Visio in Microsoft 365: included in Microsoft 365 commercial plans, no price of its own; Visio Standard 2024 and Visio Professional 2024: one-time purchases, not subscriptions
Questions
How much does online whiteboard software cost for a team of 5?
Across 5 tools whose prices Toolradar confirmed on the vendor's pricing page (November 4, 2026), the cheapest paid plan for 5 users costs from $25 a month (Visio Visio Plan 1, billed annually) to $50 (Lucidchart Team), median $40 a month, or $8 per user. Taxes, usage and optional add-ons are not included.
How much does online whiteboard software cost for a team of 20?
Across 5 tools whose prices Toolradar confirmed on the vendor's pricing page (November 4, 2026), the cheapest paid plan for 20 users costs from $100 a month (Visio Visio Plan 1, billed annually) to $200 (Lucidchart Team), median $160 a month, or $8 per user. Taxes, usage and optional add-ons are not included.
How much does online whiteboard software cost for a team of 50?
Across 5 tools whose prices Toolradar confirmed on the vendor's pricing page (November 4, 2026), the cheapest paid plan for 50 users costs from $250 a month (Visio Visio Plan 1, billed annually) to $500 (Lucidchart Team), median $400 a month, or $8 per user. Taxes, usage and optional add-ons are not included.
Which online whiteboard software tools were left out of this benchmark?
8 tools were left out: Conceptboard (Its pricing page showed no US dollar price to our readers on November 4, 2026 (prices appear in euros only)); Creately (Its Pro and Business prices load by script and were missing from the page text our readers got on November 4, 2026); FigJam (Its pricing page shows per-user prices without saying whether they are billed monthly or annually, so a team total cannot be stated); Gliffy (It is sold only as an Atlassian Confluence app, billed for every user of the Confluence site (not only the people who draw) and on top of a Confluence subscription this page does not price); Lucidspark (Its pricing page shows per-user prices without saying whether they are billed monthly or annually, so a team total cannot be stated); SmartDraw (Its Team plan shows only an introductory price for new customers ($6.95 per user a month, billed annually, 3 user minimum) next to a struck-through $10.95, with no plain statement of the regular price (read November 4, 2026)); Stormboard (Its plan prices load by script and were missing from the page text our readers got on November 4, 2026); Whimsical (Its pricing page shows per-user prices without saying whether they are billed monthly or annually, so a team total cannot be stated).
About this benchmark
Why it exists. A vendor's page tells you its own price per user. This page applies one method to every tool, under the same conditions, so the totals can be compared: seat minimums, seat packs, user caps and required fees are applied the same way for all.
Independence. Toolradar sells advertising, including sponsored placements on some pages. Sponsored or paid status never changes which tools are included here or their order: inclusion is the list of tools considered (all shown, in the tables or under Excluded) and order is the computed cost. There is no score or rank of our own on this page. See how we rate.
Related. Best online whiteboard software tools · Online whiteboard software statistics · All benchmarks
Reuse. Free to reuse under CC BY 4.0 with a link to this page. Cite this: Toolradar, “What online whiteboard and diagramming software really costs for a team of 5, 20 and 50”, prices confirmed November 4, 2026, toolradar.com/benchmarks/whiteboard-software-cost. Machine-readable: JSON, CSV.