Key features
- No-code store editor with commerce templates
- Wix Payments plus third-party processors
- Inventory, shipping, tax, and subscriptions
Pros
- Launch a store in the same editor as the rest of the Wix site, no separate stack
- The entry-level paid plan unlocks payments, a custom domain, and no Wix ads
Cons
- Lower tiers cannot sell; ecommerce starts on the first paid plan
- High-SKU, B2B, or headless teams hit the ceiling faster than on Shopify
