Kommo vs HubSpot: Which is Better in 2026?
Choosing between Kommo and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Kommo
Boost sales and manage client communications across all messaging apps in one unified CRM.
Best for you if:
- • Manages client communications across multiple messaging apps in one CRM.
- • Automates sales processes with AI agents, bots, and customizable pipelines.
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want to try before committing
- • All-in-one CRM platform covering marketing, sales, service, content, and operations with a shared contact database
- • Free CRM and tools for unlimited users; paid Starter plans begin at $15/seat/month with Marketing Professional at $890/month
| At a Glance |  Kommo |  HubSpot |
|---|---|---|
Starts at | $15/moBase | FreeFree tier available |
Best For | CRM | CRM |
Rating | 4.3/5 | 4.2/5 |
Choose Kommo or HubSpot?
Choose Kommo if
Boost sales and manage client communications across all messaging apps in one unified CRM.
- Consolidates all client communication from various messaging apps into one place.
- Offers powerful AI and automation tools to streamline sales and customer service.
- Provides a clear visual overview of the sales pipeline.
Choose HubSpot if
CRM platform for scaling businesses
- Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- Unified platform eliminates data silos between marketing, sales, and service teams
- Intuitive interface with short learning curve compared to Salesforce
| Feature | Kommo | HubSpot |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.3/5 238 reviews | ★4.2/5 13,321 reviews |
| Categories | CRMSales Engagement | CRMMarketing Automation |
In-Depth Analysis
Kommo
Boost sales and manage client communications across all messaging apps in one unified CRM.
Strengths
- +Consolidates all client communication from various messaging apps into one place.
- +Offers powerful AI and automation tools to streamline sales and customer service.
- +Provides a clear visual overview of the sales pipeline.
- +No-code bot builder makes automation accessible without technical skills.
- +Enhances client engagement by meeting them on their preferred communication channels.
Weaknesses
- -No free plan available, only a 14-day free trial.
- -Pricing is per user, which can add up for larger teams.
- -Focus primarily on messaging apps, which might not suit all business communication needs.
Key features
HubSpot
CRM platform for scaling businesses
Strengths
- +Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- +Unified platform eliminates data silos between marketing, sales, and service teams
- +Intuitive interface with short learning curve compared to Salesforce
- +Extensive integration marketplace and open API for custom connections
- +HubSpot Academy provides free certifications and high-quality training content
Weaknesses
- -Pricing escalates quickly, Professional and Enterprise tiers are expensive for SMBs
- -Marketing contacts model means you pay more as your database grows
- -CMS is less flexible than WordPress for heavily customized websites
- -Reporting and analytics lag behind dedicated BI tools like Looker or Tableau
- -Contract terms require annual commitment; no monthly billing on higher tiers
Key features
Pricing: Kommo vs HubSpot
| Plan | Kommo | HubSpot |
|---|---|---|
| Tier 1 | $15 USD per user/month Base | Free Free Tools |
| Tier 2 | $25 USD per user/month Advanced | $15 /seat/month Starter |
| Tier 3 | $45 USD per user/month Enterprise | $890 /month Professional |
| Tier 4 | N/A | $3600 /month Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Kommo pricing and HubSpot pricing.
Who Should Use What?
On a budget?
HubSpot has a free tier. Kommo is paid only.
Go with: HubSpot
Want the highest-rated option?
Kommo: 4.3/5 (238 reviews). HubSpot: 4.2/5 (13,321 reviews).
Go with: Kommo
Value user reviews?
Kommo: 238 reviews (4.3/5). HubSpot: 13,321 reviews (4.2/5).
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
Kommo is paid. HubSpot is freemium. HubSpot lets you start free.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Kommo is rated higher: 4.3/5 vs 4.2/5.
Key Takeaways
HubSpot
- Larger review base (13,321 reviews)
- Free tier available
- Our pick for this comparison
Kommo
- Higher user rating: 4.3/5 vs 4.2/5
The Bottom Line
HubSpot is our pick.
Frequently Asked Questions
Is Kommo or HubSpot better?
HubSpot is rated in our evaluation. Kommo is paid and HubSpot is freemium.
What are Kommo and HubSpot used for?
Kommo: Boost sales and manage client communications across all messaging apps in one unified CRM.. HubSpot: CRM platform for scaling businesses.
What does Kommo cost vs HubSpot?
Kommo is a paid tool. HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.