Kommo vs Insightly: Which is Better in 2026?
Choosing between Kommo and Insightly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Kommo
Boost sales and manage client communications across all messaging apps in one unified CRM.
Best for you if:
- • Manages client communications across multiple messaging apps in one CRM.
- • Automates sales processes with AI agents, bots, and customizable pipelines.
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- • You want to try before committing
- • Unified CRM, marketing automation, and customer service platform.
- • AI-powered features like Copilot automate tasks and enhance sales efficiency.
| At a Glance |  Kommo |  Insightly |
|---|---|---|
Starts at | $15/moBase | FreeFree tier available |
Best For | CRM | CRM |
Rating | 4.3/5 | 4.1/5 |
Choose Kommo or Insightly?
Choose Kommo if
Boost sales and manage client communications across all messaging apps in one unified CRM.
- Consolidates all client communication from various messaging apps into one place.
- Offers powerful AI and automation tools to streamline sales and customer service.
- Provides a clear visual overview of the sales pipeline.
Choose Insightly if
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
- Good for small business CRM
- Project management
- Fair pricing
| Feature | Kommo | Insightly |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.3/5 238 reviews | ★4.1/5 1,586 reviews |
| Categories | CRMSales Engagement | CRMMarketing Automation |
In-Depth Analysis
Kommo
Boost sales and manage client communications across all messaging apps in one unified CRM.
Strengths
- +Consolidates all client communication from various messaging apps into one place.
- +Offers powerful AI and automation tools to streamline sales and customer service.
- +Provides a clear visual overview of the sales pipeline.
- +No-code bot builder makes automation accessible without technical skills.
- +Enhances client engagement by meeting them on their preferred communication channels.
Weaknesses
- -No free plan available, only a 14-day free trial.
- -Pricing is per user, which can add up for larger teams.
- -Focus primarily on messaging apps, which might not suit all business communication needs.
Key features
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Strengths
- +Good for small business CRM
- +Project management
- +Fair pricing
- +Google integration
- +Easy to use
Weaknesses
- -Limited features
- -Reporting basic
- -Customization limited
- -Support varies
- -Better for small teams
Key features
Pricing: Kommo vs Insightly
| Plan | Kommo | Insightly |
|---|---|---|
| Tier 1 | $15 USD per user/month Base | Free Free |
| Tier 2 | $25 USD per user/month Advanced | $29 Plus |
| Tier 3 | $45 USD per user/month Enterprise | $49 Professional |
| Tier 4 | N/A | $99 Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Kommo pricing and Insightly pricing.
Who Should Use What?
On a budget?
Insightly has a free tier. Kommo is paid only.
Go with: Insightly
Want the highest-rated option?
Kommo: 4.3/5 (238 reviews). Insightly: 4.1/5 (1,586 reviews).
Go with: Kommo
Value user reviews?
Kommo: 238 reviews (4.3/5). Insightly: 1,586 reviews (4.1/5).
Go with: Insightly
3 Questions to Help You Decide
What's your budget?
Kommo is paid. Insightly is freemium. Insightly lets you start free.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Kommo is rated higher: 4.3/5 vs 4.1/5.
Key Takeaways
Insightly
- Larger review base (1,586 reviews)
- Free tier available
- Our pick for this comparison
Kommo
- Higher user rating: 4.3/5 vs 4.1/5
The Bottom Line
Insightly is our pick.
Frequently Asked Questions
Is Kommo or Insightly better?
Insightly is rated in our evaluation. Kommo is paid and Insightly is freemium.
What are Kommo and Insightly used for?
Kommo: Boost sales and manage client communications across all messaging apps in one unified CRM.. Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses..
What does Kommo cost vs Insightly?
Kommo is a paid tool. Insightly is freemium (free tier + paid plans). Visit their websites for detailed pricing.