Pipedrive vs Insightly: Which is Better in 2026?
Choosing between Pipedrive and Insightly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Pipedrive wins this matchup. Our overall CRM pick is HubSpot. Our free CRM pick is Apollo. Pick Insightly if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Pipedrive
Close more deals with AI-powered sales pipeline management
Best for you if:
- • You want visual pipeline
- • You want easy to use
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- • You want a free tier before you commit
- • You want good for small business CRM
- • You want project management
| At a Glance | Pipedrive | Insightly |
|---|---|---|
Starts at | $14/moLite | FreeFree tier available |
Best For | CRM | CRM |
Rating | 4.4/5 | 4.1/5 |
Free plan | No | Yes |
Choose Pipedrive or Insightly?
Choose Pipedrive if
Close more deals with AI-powered sales pipeline management
- You want visual pipeline
- You want easy to use
Choose Insightly if
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
- You want a free tier before you commit
- You want good for small business CRM
- You want project management
| Feature | Pipedrive | Insightly |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.4/5 6,213 reviews | ★4.1/5 1,602 reviews |
| Categories | CRMSales | CRMMarketing Automation |
In-Depth Analysis
Pipedrive
Close more deals with AI-powered sales pipeline management
Pipedrive's pricing, starting at $14/user/month for Lite and scaling to $79/user/month for Ultimate, is generally fair for a dedicated sales CRM.
Strengths
- +Visual pipeline
- +Easy to use
- +Good mobile app
Weaknesses
- -Limited free tier
- -Add-on costs
Key features
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Insightly's pricing starts fairly with a generous Free tier, but quickly escalates.
Strengths
- +Good for small business CRM
- +Project management
- +Fair pricing
- +Google integration
- +Easy to use
Weaknesses
- -Limited features
- -Reporting basic
- -Customization limited
- -Support varies
- -Better for small teams
Key features
Pricing: Pipedrive vs Insightly
| Plan | Pipedrive | Insightly |
|---|---|---|
| Tier 1 | $14/user Lite | Free Free |
| Tier 2 | $39/user Growth | $29 Plus |
| Tier 3 | $59/user Premium | $49 Professional |
| Tier 4 | $79/user Ultimate | $99 Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Pipedrive pricing and Insightly pricing.
Who Should Use What?
On a budget?
Insightly has a free tier. Pipedrive is paid only.
Go with: Insightly
Want the highest-rated option?
Pipedrive: 4.4/5 (6,213 reviews). Insightly: 4.1/5 (1,602 reviews).
Go with: Pipedrive
Value user reviews?
Pipedrive: 6,213 reviews (4.4/5). Insightly: 1,602 reviews (4.1/5).
Go with: Pipedrive
3 Questions to Help You Decide
What's your budget?
Pipedrive is paid. Insightly is freemium. Insightly lets you start free.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Pipedrive is rated higher: 4.4/5 vs 4.1/5.
Key Takeaways
Pipedrive
- Higher user rating: 4.4/5 vs 4.1/5
- Larger review base (6,213 reviews)
- Our pick for this comparison
Insightly
- Has a free tier
The Bottom Line
Pipedrive wins this matchup. Our overall CRM pick is HubSpot. Our free CRM pick is Apollo. Insightly has a free tier if you want to test without paying.
Frequently Asked Questions
Is Pipedrive or Insightly better?
Pipedrive is rated in our evaluation. Pipedrive is paid and Insightly is freemium.
What are Pipedrive and Insightly used for?
Pipedrive: Close more deals with AI-powered sales pipeline management. Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses..
What does Pipedrive cost vs Insightly?
Pipedrive is a paid tool. Insightly is freemium (free tier + paid plans). Visit their websites for detailed pricing.