Splitbee vs Matomo: Which is Better in 2026?
Choosing between Splitbee and Matomo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Splitbee
This product has been sunsetted and is no longer available.
Best for you if:
- • Privacy-friendly web analytics tool with event tracking and A/B testing
- • Acquired by Vercel and sunset, users directed to Vercel Analytics
Matomo
Open-source web analytics alternative to GA
Best for you if:
- • Matomo is an open-source web analytics platform alternative to Google Analytics
- • It provides privacy-compliant analytics with full data ownership
| At a Glance |  Splitbee |  Matomo |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Web Analytics | Web Analytics |
Rating | 4.2/5 | 4.4/5 |
Choose Splitbee or Matomo?
Choose Splitbee if
This product has been sunsetted and is no longer available.
- Extremely lightweight script with minimal performance impact
- Privacy-focused analytics without cookie consent requirements
- Clean and intuitive dashboard designed for simplicity
Choose Matomo if
Open-source web analytics alternative to GA
- Privacy-focused analytics
- Self-hostable
- GDPR compliant
| Feature | Splitbee | Matomo |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.2/5 21 reviews | ★4.4/5 155 reviews |
| Categories | Web AnalyticsA/B Testing | Web AnalyticsProduct Analytics |
In-Depth Analysis
Splitbee
This product has been sunsetted and is no longer available.
Strengths
- +Extremely lightweight script with minimal performance impact
- +Privacy-focused analytics without cookie consent requirements
- +Clean and intuitive dashboard designed for simplicity
- +Built-in A/B testing without additional tools
- +Seamless migration path to Vercel Analytics
Weaknesses
- -Product has been sunset and is no longer accepting new users
- -All users must migrate to Vercel Analytics
- -No standalone offering available anymore
- -Limited historical data access after shutdown
Key features
Matomo
Open-source web analytics alternative to GA
Strengths
- +Privacy-focused analytics
- +Self-hostable
- +GDPR compliant
- +No data sampling
- +Free core
Weaknesses
- -Self-hosting complex
- -Cloud expensive
- -UI dated
- -Less features than GA
- -Performance at scale
Key features
Pricing: Splitbee vs Matomo
| Plan | Splitbee | Matomo |
|---|---|---|
| Tier 1 | N/A | Free On-Premise |
| Tier 2 | N/A | $19 month Cloud |
Pricing verified from each vendor's public pricing page. Compare in detail on Splitbee pricing and Matomo pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Splitbee
Want the highest-rated option?
Splitbee: 4.2/5 (21 reviews). Matomo: 4.4/5 (155 reviews).
Go with: Matomo
Value user reviews?
Splitbee: 21 reviews (4.2/5). Matomo: 155 reviews (4.4/5).
Go with: Matomo
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are web analytics tools. Compare their specific features to decide.
How important are ratings?
Matomo is rated higher: 4.4/5 vs 4.2/5.
Key Takeaways
Matomo
- Higher user rating: 4.4/5 vs 4.2/5
- Larger review base (155 reviews)
- Free tier available
- Our pick for this comparison
Splitbee
- Choose if you want this product has been sunsetted and is no longer available
The Bottom Line
Matomo is our pick.
Frequently Asked Questions
Is Splitbee or Matomo better?
Matomo is rated in our evaluation. Both are freemium.
What are Splitbee and Matomo used for?
Splitbee: This product has been sunsetted and is no longer available.. Matomo: Open-source web analytics alternative to GA.
What does Splitbee cost vs Matomo?
Splitbee is freemium (free tier + paid plans). Matomo is freemium (free tier + paid plans). Visit their websites for detailed pricing.