In the News

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/citations-in-aeo" title=""> <img alt="Citations signal content authority to AI engines, replacing backlinks as the primary trust metric for answer engine visibility." class="hs-featur

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/introducing-the-hubspot-agent-cli" title=""> <img alt="text “Introducing the HubSpot Agent CLI” beside a hand-drawn robot illustration holding an orange sparkle, with HubSpot branding

At SaaStr AI 2026, Kyle Norton, CRO of vertical AI leader for restaurants Owner.com, walked through how his team is generating outcomes that look impossible on paper. Owner sells vertical AI to independent mom-and-pop restaurants (think HubSpot plus Shopify for the corner takeout spot) and they&#821

At SaaStr AI 2026, Kyle Norton, CRO of vertical AI leader for restaurants Owner.com, walked through how his team is generating outcomes that look impossible on paper. Owner sells vertical AI to independent mom-and-pop restaurants (think HubSpot plus Shopify for the corner takeout spot) and they&#821

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/what-ai-overviews-mean-for-seo" title=""> <img alt="woman searching what ai overviews mean for SEO on laptop" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/how-to-rank-in-ai-overviews" title=""> <img alt="how to rank in ai overviews" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/how%20to%20rank%20in%20

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/optimize-for-ai-overviews" title=""> <img alt="a screenshot of a hubspot media-branded graphic with an orange background and a light pink shape in the foreground, with the words &quot

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/ai-search-analytics-tools" title=""> <img alt="ai search analytics tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/ai-search-analytics-tools-1

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/ai-citation-tracking-tools" title=""> <img alt="AI citation tracking tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/ai-citation-tracking-tool

On paper, this was a strong quarter for HubSpot. Maybe not epic, but strong. HubSpot reported Q1 &#8217;26 with revenue of $881M, up 23% &#8230; as reported. Subscription revenue alone hit $862.3M, putting ARR run-rate around $3.45B. They beat consensus by $18M. Customer count crossed 299,458, up 16

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/brand-mentions" title=""> <img alt="a hubspot-branded featured image with a dark burgundy background and three pink shapes in the foreground, with the words “brand mentions” in the bo

When ChatGPT, Perplexity, or Claude cites your content in a response, some of those users click through the citation and visit your website. That’s AI chatbot traffic, and it may convert better than most channels you’re probably already tracking. Here’s<span class="ellipsis">&#8230;</span><div class

SaaStr AI Annual 2026 kicks off tomorrow, May 12, at the San Mateo Event Center, and the agenda has gotten deeper, sharper, and more operator-led than at any SaaStr in our history. Three days, hundreds of sessions, and a wave of new additions we want to make sure you don&#8217;t miss before you buil

Monday.com (MNDY) reported Q1 2026 this morning. The stock popped 28%+ in pre-market trading. In the same week, HubSpot reported a clean beat, and the stock dropped 16%. Both companies are application-layer B2B incumbents. Both have 250K+ customers. Both have AI strategies. Both reported revenue bea

Seven of the most-watched names in public B2B reported in the last few days.  Growth is back for many: Twilio just hit its highest growth in three years, from single digits to 20%+, and accelerating. Atlassian jumped to 32% and the stock ripped 30% in a day. Datadog hit its first ever $1 billion qua

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/6-generative-engine-optimization-benefits-every-marketer-should-know" title=""> <img alt=" a hubspot-branded featured image with a pastel pink background and a light pink geometric sh

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/digital-marketing-optimization" title=""> <img alt="Digital marketing optimization " class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Digital%20Market

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/brand-visibility" title=""> <img alt="Brand visibility dashboard showing cross-channel metrics from search to social to AI discovery" class="hs-featured-image" src="https://53.fs1.hub

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/product-seo" title=""> <img alt="Product SEO" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Product%20SEO.png" style="width: auto !important; float

a16z called Workday &#8220;arguably the most important and least loved product in enterprise software.&#8221;  I&#8217;m not sure I&#8217;d put it quite there, but the data they used to make the case includes a striking chart: Workday at 97% Gross Revenue Retention, ServiceNow at 98%, both sitting a

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/our-vision-for-building-an-open-ecosystem-for-the-agent-era" title=""> <img alt="Our Vision for Building an Open Ecosystem for the Agent Era" class="hs-featured-image" src="https://53

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/aeo-prompt-tracking" title=""> <img alt="a hubspot-branded featured image graphic with three light green circles in the foreground and a dark forest green background, with the words “

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/aeo-competitor-analysis" title=""> <img alt="Marketers conduct an AEO competitor Analysis " class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Untitled%

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/share-of-voice-tools" title=""> <img alt="A marketers behind a computer grades her business' Share of Voice" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/h

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/free-aeo-tool-benchmark" title=""> <img alt="Free AEO tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Untitled%20design%20-%202026-04-13T16313

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/keyword-research-tools-for-aeo" title=""> <img alt="keyword research tools for aeo" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Untitled%20design

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/competitor-monitoring-tools" title=""> <img alt="15 Competitor Monitoring Tools Teams Actually Use (2026)" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hub

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/how-we-operate-as-an-ai-first-company" title=""> <img alt="Illustration of laptop with dashboard chart, video player, notification bell, and code icon on purple background" class="hs-

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/how-we-build-with-ai" title=""> <img alt="Illustration of stacked building blocks with gears, representing foundational AI infrastructure" class="hs-featured-image" src="https://53.fs

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/how-we-grow-with-agent-first-gtm" title=""> <img alt="How we Grow with Agent-first GTM" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/CR-0442_AI-Tr

Back in August 2025, I shared the AI content process I had developed for the Ahrefs blog. It used ChatGPT projects and custom GPTs to speed up certain types of content creation from several days to a couple of hours,<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/benefits-of-answer-engine-optimization" title=""> <img alt="a hubspot-branded feature image graphic with a lilac background and burgundy shapes in the foreground, with the words “answ

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/ai-visibility-score" title=""> <img alt="ai visibility score" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/ai-visibility-score-1-20260408-6528610-

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/answer-engine-optimization-best-practices" title=""> <img alt="best-practices-for-answer-engine-optimization" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/how-to-optimize-content-for-chatgpt" title=""> <img alt="How to Optimize Content for ChatGPT: An AI Discovery Guide" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-n

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/how-to-optimize-content-for-chatgpt" title=""> <img alt="How to Optimize Content for ChatGPT: An AI Discovery Guide" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-n

This week was bad. Really bad. And Thursday was particularly brutal. ServiceNow was down 15-17% at the open. IBM off 10%. Salesforce down 7%. Oracle down 5%. Intuit down 7%. And the carnage spread to almost every major B2B name. The trigger was earnings from two of the biggest legacy software names.

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/ai-citation-tracking" title=""> <img alt="AI citation tracking: How to track (and grow) AI engine citations" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/h

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/geo-kpis" title=""> <img alt="geo kpis that matter for marketing teams" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/geo-kpis-1-20260330-5387695.w

Coming into Q1 2026 earnings, the narrative on ServiceNow was ugly. Stock down 32% year-to-date. Trading near the $100 support level, 46% off the peak. Cramer was hedging. Seeking Alpha was calling the valuation unsustainable. The bear case had three legs: AI would compress seat-based B2B, enterpris

NAmelia and I just shipped Episode #002 of The Agents. Same deal as always: three humans, 20+ agents, revenue went from -19% to +47% YoY, and every week we talk about what&#8217;s actually working, what&#8217;s breaking, and what you should do about it if you&#8217;re deploying agents at scale. Epis

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/aeo-metrics" title=""> <img alt="aeo metrics" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/aeo-metrics-1-20260318-4713554.webp" style="width: auto

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/aeo-b2b-strategy" title=""> <img alt="aeo strategy for b2b" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/AEO-strategy-for-B2B-1-20260324-6770335.w

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/future-of-geo" title=""> <img alt="future of geo" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/future-of-geo-1-20260324-3677129.webp" style="width

Big features like Localization used to give you a 12-18 month moat. And we just did it in a Waymo ride. Back in the day, pre-AI, we used to beat DocuSign head-to-head. At Facebook. At Google. At Yelp. At Twitter. At a lot of the biggest tech companies of the era. People always want to... <br /><a cl

HubSpot is one of the greatest classic SaaS and B2B companies of all time.  The majority of the SaaStr AI community runs on HubSpot.  We are big fans. But &#8230; I just tried HubSpot&#8217;s new AEO (AI Engine Optimization) tool announced as part of its big new AI push. And this new tool? Yes sure.

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/grow-your-personal-brand-minority-creator" title=""> <img alt="grow personal brand as creator" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/btb%20

But, although ChatGPT crawls dozens of pages to answer a single query, according to our research, it only ends up citing ~50% of them. Why does one page get the credit while another, which the AI clearly retrieved, gets nothing?<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/hubspot-aeo-case-study" title=""> <img alt="how HubSpot increased AI search visibility" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/How-HubSpot-b

<div class="hs-featured-image-wrapper"> <a class="hs-featured-image-link" href="https://blog.hubspot.com/marketing/aeo-rank-trackers" title=""> <img alt="person using AEO rank tracker on a computer" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/aeo-rank-trackers