Adapty

Name: Adapty
Brand: Adapty
Rating: 4.7 (264 reviews)

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Grow mobile in-app purchases and subscription revenue with powerful paywall management and analytics.

Free for free; 1% of revenue

Free + 1% fee App Monetization UI/UX Design Product Analytics Developer Tools

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4.7 (264 across the web)

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Reviews on G2 Capterra

264 reviews tracked

The Bottom Line

Updated Nov 1, 2026

Price: Free for free; 1% of revenue. Compare plans

Key facts

Simplifies in-app purchase integration with a developer-friendly SDK.
Optimizes subscription revenue through A/B testing, remote paywall management, and LTV analytics.
Reduces refund rates and provides real-time subscription performance insights.

Pros

Significantly reduces time and complexity for IAP integration.
Enables non-developers to manage and optimize paywalls and pricing.
Provides deep insights into subscription performance and user behavior.
Helps reduce refund rates and increase overall revenue.
Offers flexible pricing plans including a free tier for smaller apps.

Cons

Pricing for Pro and Pro+ plans is revenue-based, which might scale quickly for high-revenue apps.
Some advanced features like ETL integrations and LTV prediction are only available on higher tiers.
Requires integration of their SDK, which might be a migration effort for existing IAP setups.

What is Adapty?

Adapty is a comprehensive platform designed to help mobile app developers and owners manage, optimize, and grow their in-app purchase and subscription revenue. It provides a developer-friendly SDK for integrating in-app purchases (IAPs) across various platforms like iOS, Android, React Native, Flutter, and Unity, handling complex subscription states from free trials to refunds without requiring server-side coding. This significantly reduces integration time and effort for developers. For app owners and marketers, Adapty offers robust tools for revenue analytics, LTV prediction, A/B testing of paywalls, and no-code paywall building. It enables remote configuration and localization of paywalls, allowing for dynamic adjustments without app releases. The platform also includes features like Refund Saver to reduce refund rates, and integrations with other analytics and attribution services to forward subscription events. Adapty aims to provide a complete toolkit for optimizing monetization strategies, understanding subscription metrics in real-time, and ultimately boosting app revenue.

Available on: Web

Data compiled by Toolradar Pricing checked Nov 1, 2026 · How we evaluate

Source adapty.io

Ratings Across the Web

4.7 (264 reviews)

Adapty holds an aggregate rating of 4.7 out of 5 from 264 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Subscription SDK for iOS, Android, React Native, Flutter, Unity
No-code Paywall Builder
A/B Testing for Paywalls
Revenue and LTV Analytics
AI LTV and Revenue Predictions
Refund Saver
Remote Paywall Configuration
Paywall Localization and Targeting

Pricing Plans

Pricing checked Nov 1, 2026. Source: adapty.io/pricing, read Nov 1, 2026

Adapty plans and prices, checked November 2026
Plan	Price	Details
Free	$0 / month	Purchase SDKs for all platforms Subscription analytics Remote paywall editing +1 more Show less No-code paywall builder
Pro	1% of revenue	All from Free Builder advanced features A/B testing for paywalls +4 more Show less LTV and advanced analytics Integrations Localization Chat support
Pro+	1.2% of revenue	All from Pro ETL integrations Prediction of LTV and revenue +1 more Show less Priority chat support
Enterprise	Custom	All from Pro+ Custom pricing Data insights for your app +2 more Show less Custom SLA Dedicated support manager in Slack

View full pricing

Is Adapty worth the price?

Good value

Adapty's pricing model, based on a percentage of revenue, can be fair for growing businesses but potentially expensive for high-revenue apps.

The Free tier is generous for basic analytics and paywall management. The Pro tier at 1% of revenue (with a $99 monthly minimum) offers good value for advanced features and A/B testing, making it suitable for apps actively optimizing their monetization.

Hidden Costs & Gotchas

Pro tier has a $99 monthly minimum

Pro+ tier has a $499 monthly minimum

Full Adapty pricing: every plan, hidden costs and alternatives

Adapty by the numbers

Adapty compared with 84 Product Analytics tools on Toolradar, as of Nov 2026
Metric	Adapty	Peer median	Position (1 is best)
Free plan	Yes	61% have one	n/a
Listed as an alternative to	5 tools	3	#26 of 84 (joint)
User rating	4.7/5 (across the web, 264 ratings)	4.6/5	#12 of 51 (joint) tools with 20+ reviews

Listed as an alternative to: #25 on 2026-10-16 to #26 on 2026-11-02 (rank among 84 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Product Analytics data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Adapty by the numbers”, Nov 2026.

Reviews

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4.7/5

Across 264 verified user reviews on G2, Capterra

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Best Adapty Alternatives

Top alternatives based on features, pricing, and user needs.

AppsFlyer Paid

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RevenueCat Freemium

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Adapty FAQ

How does Adapty help optimize in-app purchases and subscriptions?

Adapty provides tools for A/B testing paywalls, remote configuration, and localization, allowing dynamic adjustments without app releases. It also offers features like Refund Saver to reduce refund rates and comprehensive revenue analytics to understand performance. This helps app owners and marketers refine their monetization strategies.

Which teams benefit most from using Adapty?

Mobile app developers and product teams benefit from Adapty's developer-friendly SDK, which simplifies in-app purchase integration and handles complex subscription states. App owners and marketers can leverage its no-code paywall builder, A/B testing, and LTV prediction tools to optimize revenue.

How does Adapty compare to RevenueCat for managing mobile subscriptions?

Adapty, like RevenueCat, offers a comprehensive platform for managing and optimizing in-app purchases and subscriptions. Adapty specifically highlights its ability to significantly reduce time and complexity for IAP integration and provides robust tools for non-developers to manage paywalls and pricing.

What kind of limitations should users consider with Adapty's pricing model?

Adapty's pricing for its Pro and Pro+ plans is revenue-based, which means costs can increase proportionally with a high-revenue app's success. Additionally, some advanced features, such as ETL integrations and LTV prediction, are reserved for higher-tier plans.

Does Adapty include a free tier for new or smaller applications?

Yes, Adapty offers a free tier, making it accessible for smaller apps or those just starting to implement in-app purchases. Paid plans are available for applications requiring more extensive usage and advanced features.

How does Adapty streamline the integration of in-app purchases for developers?

Adapty provides a developer-friendly SDK that integrates in-app purchases across various platforms like iOS, Android, React Native, Flutter, and Unity. This SDK handles complex subscription states, including free trials and refunds, without requiring server-side coding, significantly reducing integration time and effort.

Can non-developers manage paywalls and pricing within Adapty?

Yes, Adapty offers a no-code paywall builder that allows non-developers to manage and optimize paywalls and pricing. This enables remote configuration and localization of paywalls, allowing for dynamic adjustments without needing app releases.

Source: adapty.io

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