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Adapty

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Grow mobile in-app purchases and subscription revenue with powerful paywall management and analytics.

App MonetizationProduct AnalyticsUI/UX DesignDeveloper Tools
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Reviews onG2Capterra
249 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Significantly reduces time and complexity for IAP integration.

Biggest con

Pricing for Pro and Pro+ plans is revenue-based, which might scale quickly for high-revenue apps.

TL;DR - Adapty

  • Simplifies in-app purchase integration with a developer-friendly SDK.
  • Optimizes subscription revenue through A/B testing, remote paywall management, and LTV analytics.
  • Reduces refund rates and provides real-time subscription performance insights.
Pricing: Free plan available
Best for: Growing teams
4.6/5 across review platforms

What is Adapty?

Editorial review
Adapty is a comprehensive platform designed to help mobile app developers and owners manage, optimize, and grow their in-app purchase and subscription revenue. It provides a developer-friendly SDK for integrating in-app purchases (IAPs) across various platforms like iOS, Android, React Native, Flutter, and Unity, handling complex subscription states from free trials to refunds without requiring server-side coding. This significantly reduces integration time and effort for developers. For app owners and marketers, Adapty offers robust tools for revenue analytics, LTV prediction, A/B testing of paywalls, and no-code paywall building. It enables remote configuration and localization of paywalls, allowing for dynamic adjustments without app releases. The platform also includes features like Refund Saver to reduce refund rates, and integrations with other analytics and attribution services to forward subscription events. Adapty aims to provide a complete toolkit for optimizing monetization strategies, understanding subscription metrics in real-time, and ultimately boosting app revenue.

Available on: Web

how we evaluateSourceadapty.io ↗

Pros & Cons

Pros

  • Significantly reduces time and complexity for IAP integration.
  • Enables non-developers to manage and optimize paywalls and pricing.
  • Provides deep insights into subscription performance and user behavior.
  • Helps reduce refund rates and increase overall revenue.
  • Offers flexible pricing plans including a free tier for smaller apps.

Cons

  • Pricing for Pro and Pro+ plans is revenue-based, which might scale quickly for high-revenue apps.
  • Some advanced features like ETL integrations and LTV prediction are only available on higher tiers.
  • Requires integration of their SDK, which might be a migration effort for existing IAP setups.

Ratings Across the Web

4.6(249 reviews)
G2247 reviews
4.7/5
Capterra2 reviews
4/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Subscription SDK for iOS, Android, React Native, Flutter, UnityNo-code Paywall BuilderA/B Testing for PaywallsRevenue and LTV AnalyticsAI LTV and Revenue PredictionsRefund SaverRemote Paywall ConfigurationPaywall Localization and Targeting

Pricing Plans

Pricing checked Jun 11, 2026

Free

$0 / month

  • Purchase SDKs for all platforms
  • Subscription analytics
  • Remote paywall editing
  • No-code paywall builder

Pro

1% of revenue

  • All from Free
  • Builder advanced features
  • A/B testing for paywalls
  • LTV and advanced analytics
  • Integrations
  • Localization
  • Chat support

Pro+

1.2% of revenue

  • All from Pro
  • ETL integrations
  • Prediction of LTV and revenue
  • Priority chat support

Enterprise

Custom

  • All from Pro+
  • Custom pricing
  • Data insights for your app
  • Custom SLA
  • Dedicated support manager in Slack
Calculate your costView full pricing

How Adapty's pricing compares

At $99/mo, Adapty is mid-range of its 2 direct competitors ($0.07 to $500/mo across the set).

AppsFlyer
$0.07
Adapty
$99
Kochava
$500

Entry paid plan, monthly. Pricing checked Jun 11, 2026.

Reviews

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4.6/5

Across 249 verified user reviews on G2, Capterra

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Best Adapty Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →
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4.5
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RevenueCat logo
RevenueCatFreemium

Simplify in-app subscriptions, manage customer data, and grow revenue across platforms.

4.8
CleverTap logo
CleverTapPaid

All-in-one customer engagement platform

4.5
Adjust logo
AdjustPaid

Mobile measurement and fraud prevention for app marketers

4.4
Singular logo
SingularPaid

Marketing analytics and attribution

4.3
Kochava logo
KochavaPaid

Mobile attribution and marketing analytics

4.6
See all app monetization tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Adapty alternatives7+ tools ranked, pricing + verdict per pickAdapty vs AppsFlyerHead-to-head: features, pricing, who winsAdapty vs BrazeHead-to-head: features, pricing, who winsAdapty vs RevenueCatHead-to-head: features, pricing, who wins

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Adapty FAQ

How does Adapty help optimize in-app purchases and subscriptions?

Adapty provides tools for A/B testing paywalls, remote configuration, and localization, allowing dynamic adjustments without app releases. It also offers features like Refund Saver to reduce refund rates and comprehensive revenue analytics to understand performance. This helps app owners and marketers refine their monetization strategies.

Which teams benefit most from using Adapty?

Mobile app developers and product teams benefit from Adapty's developer-friendly SDK, which simplifies in-app purchase integration and handles complex subscription states. App owners and marketers can leverage its no-code paywall builder, A/B testing, and LTV prediction tools to optimize revenue.

How does Adapty compare to RevenueCat for managing mobile subscriptions?

Adapty, like RevenueCat, offers a comprehensive platform for managing and optimizing in-app purchases and subscriptions. Adapty specifically highlights its ability to significantly reduce time and complexity for IAP integration and provides robust tools for non-developers to manage paywalls and pricing.

What kind of limitations should users consider with Adapty's pricing model?

Adapty's pricing for its Pro and Pro+ plans is revenue-based, which means costs can increase proportionally with a high-revenue app's success. Additionally, some advanced features, such as ETL integrations and LTV prediction, are reserved for higher-tier plans.

Does Adapty include a free tier for new or smaller applications?

Yes, Adapty offers a free tier, making it accessible for smaller apps or those just starting to implement in-app purchases. Paid plans are available for applications requiring more extensive usage and advanced features.

How does Adapty streamline the integration of in-app purchases for developers?

Adapty provides a developer-friendly SDK that integrates in-app purchases across various platforms like iOS, Android, React Native, Flutter, and Unity. This SDK handles complex subscription states, including free trials and refunds, without requiring server-side coding, significantly reducing integration time and effort.

Can non-developers manage paywalls and pricing within Adapty?

Yes, Adapty offers a no-code paywall builder that allows non-developers to manage and optimize paywalls and pricing. This enables remote configuration and localization of paywalls, allowing for dynamic adjustments without needing app releases.

Source: adapty.io

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