Birch Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Birch worth the price?

75/10

Birch's pricing is fair, especially for the Pro tier at $99/month, which offers significant automation and advanced analytics.

The Essential tier at $49/month is a good entry point but lacks key automation features. This pricing structure is best for small to medium-sized businesses looking to automate and optimize their ad campaigns.

Pricing Plans

Free Trial

Essential

$49/mo

Workspaces with Overview
Post boosting
Reports
Activity page
Integration with Slack
Support via email

Pro

$99/mo

All Essential features, plus
Automated rules and strategies
Explorer
Launcher
Stage
Top audiences
Custom metrics and timeframes
Custom and lookalike audience builder
Integration with Slack, Google Sheets, AppsFlyer, Hyros, etc.
Support via live chat

Enterprise

Contact sales

All Pro features, plus
Onboarding help
Tech setup help
Premium support

Calculate your cost View full pricing

Hidden Costs & Gotchas

Enterprise tier requires custom quote

No annual discount explicitly stated

Premium support only in Enterprise

Advanced integrations locked behind Pro

Which Plan Do You Need?

SMBs needing ad campaign automation

Marketers optimizing ad spend

Teams integrating with multiple platforms

How Birch Compares to Competitors

Compared to AdEspresso, which starts around $49/month for basic features and scales up quickly, Birch's Pro tier at $99/month offers a strong value proposition with advanced automation. While some competitors like Smartly.io target larger enterprises with higher price points, Birch positions itself well for growing businesses seeking robust features without enterprise-level costs.

Birch Pricing FAQ

How much does Birch cost?

Birch starts at $49/month on the Essential plan. It offers 2 paid tiers ranging from $49/month up to $99/month.

Does Birch have a free plan?

Birch does not offer a permanent free plan. However, a free trial is available.

Does Birch offer a free trial?

Yes, Birch offers a free trial. No credit card is typically required to start the trial, though this may vary.

What is the cheapest Birch paid plan?

The cheapest paid plan for Birch is "Essential" at $49/month. Key features include: Workspaces with Overview, Post boosting, Reports.

Is there a cheaper alternative to Birch?

Yes. Popular alternatives to Birch include Brandfolder, Refersion, HubSpot, Modash. Free alternatives include HubSpot, Klaviyo. Compare them side-by-side on Toolradar.