Automate, analyze, and amplify your ad campaigns across multiple platforms.
Visit WebsiteTL;DR - Birch
- Automates ad management and optimization across Meta, Google, Snapchat, and TikTok.
- Provides advanced rule-based automation, creative insights, and bulk ad launching.
- Enhances ad tracking with first-party data solutions to improve campaign performance.
Pricing: Paid only
Best for: Enterprises & pros
4.7/5 across review platforms
Pros & Cons
Pros
- Significantly reduces manual ad management time by up to 30%.
- Enables scaling of ad campaigns across multiple platforms efficiently.
- Provides deep creative insights to identify and optimize ad performance.
- Offers robust automation capabilities with complex rule building.
- Supports first-party data tracking for improved ad attribution and performance.
Cons
- Pricing is based on monthly ad spend, which can increase costs for high-spending advertisers.
- Some advanced features like custom and lookalike audience builders are only available on higher-tier plans.
- Requires integration with existing ad platforms, which may have a learning curve for new users.
Ratings Across the Web
4.7(74 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Automated Rules with Nested Conditions and Metric ComparisonPre-built Strategies for Ad ManagementCreative Insights Explorer (Top Ads, Best Video Ads, Fatigued Ads, Downtrend Ads)Bulk Ad Launching and ValidationAutomated Post-boosting for Facebook and InstagramCustom Metrics with Google Sheets IntegrationCross-platform Automated Reports (including White Label)Slack and Email Alerts for Campaign Performance
Pricing Plans
Free TrialEssential
$49/mo
- Workspaces with Overview
- Post boosting
- Reports
- Activity page
- Integration with Slack
- Support via email
Pro
$99/mo
- All Essential features, plus
- Automated rules and strategies
- Explorer
- Launcher
- Stage
- Top audiences
- Custom metrics and timeframes
- Custom and lookalike audience builder
- Integration with Slack, Google Sheets, AppsFlyer, Hyros, etc.
- Support via live chat
Enterprise
Contact sales
- All Pro features, plus
- Onboarding help
- Tech setup help
- Premium support
What is Birch?
Birch (Revealbot) is an ad automation platform designed for performance marketers, e-commerce businesses, and agencies. It helps users automate ad management across major platforms like Meta, Google, Snapchat, and TikTok, reducing the time spent on manual campaign optimization. The platform provides tools for creating complex automation rules, launching ads at scale, and gaining creative insights.
Birch is ideal for teams looking to improve ad performance, scale campaigns efficiently, and make data-driven decisions. It offers features like custom metrics, automated reporting, post-boosting for social media content, and detailed creative analysis to identify top-performing and fatigued ads. By streamlining ad operations, Birch enables marketers to focus more on creative strategy and less on repetitive tasks.
Additionally, Birch offers solutions for improving ad tracking through first-party data collection, addressing the challenges posed by third-party cookie restrictions. This includes a Signals Gateway for distributing data to various destinations, ensuring more accurate data for optimization and reporting.
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Birch FAQ
How does Birch's Signals Gateway improve ad tracking compared to traditional methods?
Birch's Signals Gateway enhances ad tracking by leveraging first-party data, making it less reliant on third-party cookies which are facing increasing restrictions. It allows for the use of any data sources and distribution to various destinations, providing more accurate and complete data for advertising platforms, which can lead to better ad performance and optimization.
Can Birch automatically identify and replace underperforming ad creatives?
Yes, Birch's Explorer feature includes functionalities like 'Fatigued Ads' and 'Downtrend Ads' which identify creatives that have lost performance or are on a downward trend. Users can then automatically stop these ads or replace them with better-performing creatives with a single action, based on the insights provided.
What kind of custom metrics can be created within Birch, and how do they integrate with external data?
Birch allows users to create custom metrics as calculations or variables tailored to specific marketing objectives. These custom metrics can integrate with external data through Google Sheets, enabling automations to be triggered based on spreadsheet data. It also supports integrating external attribution data to inform marketing decisions.
How does Birch help manage high-volume campaign launches across different ad platforms?
Birch's Launcher feature is designed for high-volume campaign management. It enables users to quickly set up and launch multiple ad sets at once, with each containing up to 50 ads. It also includes a validation feature to identify ads likely to fail, saving time and resources.
What happens to my automated rules and reports if my free trial expires before I choose a paid plan?
If your free trial expires without selecting a paid plan, all your automated rules and reports will be disabled. To reactivate them, you must choose a suitable plan. You can upgrade before the trial ends to ensure a seamless transition and continuous operation of your automations.
Does Birch offer any features to automatically turn organic social media posts into paid ads?
Yes, Birch provides a Post-boosting feature that automatically converts high-performing Instagram and Facebook organic posts into effective ads. Users can set rules based on criteria like organic impressions, engagement, click rate, or keywords in the post text. Birch then selects posts that meet these conditions, allowing users to define budget, show time, and audience for the boosted content.
Source: bir.ch