DealerRock Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is DealerRock worth the price?

85/10

DealerRock's pricing is quite generous, especially with a free tier and a Pro tier at just $25/month for unlimited users.

The Basic tier at $10/month offers good value for small teams needing more than the free plan. This pricing structure is best for small to medium-sized automotive dealerships looking for an affordable workflow automation solution.

Pricing Plans

Free Trial

Free

1 user
1 project
100 MB storage
Basic features

Basic

$10/month

5 users
5 projects
1 GB storage
Advanced features

Pro

$25/month

Unlimited users
Unlimited projects
10 GB storage
All features
Priority support

Calculate your cost View full pricing

Hidden Costs & Gotchas

Potential overage fees for storage beyond tier limits.

Premium integrations might incur additional costs.

Yearly billing discounts not specified, could be a missed saving.

Which Plan Do You Need?

Solo dealership owners

Small dealership teams

Growing dealerships needing scalability

How DealerRock Compares to Competitors

Compared to DealerSocket, which can cost hundreds per month per user, or VinSolutions, often starting at $500+/month, DealerRock's Pro tier at $25/month for unlimited users is exceptionally affordable. This makes it a highly competitive option for budget-conscious dealerships.

DealerRock Pricing FAQ

How much does DealerRock cost?

DealerRock starts at $10/month on the Basic plan. It offers 2 paid tiers ranging from $10/month up to $25/month. A free plan is also available with limited features.

Does DealerRock have a free plan?

Yes. DealerRock offers a free plan called "Free". It includes: 1 user, 1 project, 100 MB storage.

Does DealerRock offer a free trial?

Yes, DealerRock offers a free trial. No credit card is typically required to start the trial, though this may vary.

What is the cheapest DealerRock paid plan?

The cheapest paid plan for DealerRock is "Basic" at $10/month. Key features include: 5 users, 5 projects, 1 GB storage.

Is there a cheaper alternative to DealerRock?

Yes. Popular alternatives to DealerRock include Odoo, SAP Business One, Attio, Copper. Free alternatives include Odoo, Attio. Compare them side-by-side on Toolradar.