Emma starts at $99/month on the Emma Lite plan.
Verified Sep 2026 from the official pricing page.
Is Emma worth the price?
Emma's pricing is on the expensive side compared to the market, especially for smaller businesses.
The "Emma Lite" tier at $99/month for 10,000 contacts (with annual contract) is high, and the jump to "Essentials" at $159/month for features like landing pages and unlimited automation is substantial. This pricing structure seems best suited for larger organizations or agencies with significant email marketing needs and budget.
Pricing Plans
Emma Lite
$99 / month
- Drag and drop editor
- Built-in integrations
- Email and phone support
- 10,000 contacts with annual contract
- 2 subaccounts
- 5 users
- 2 role types
- Unlimited email sending
- Email scheduling
- Smart send
- Marketing calendar
- Signup forms
- Save Email Rows
- AI Assistant
- Email template gallery
- Code your own emails
- Asset library
- 1 journey
- Multiple starting points
- Audience Segmentation
- Smart segment
- Dynamic content
- Subscription management
- Real-time reporting
- Comparative reporting
- Pre-send email testing
- A/B subject line split testing
- In-app support
- Email support
- Phone support
- Help center
- Training videos
Emma Essentials
$159 / month
- Everything in Lite
- Landing pages
- Unlimited automation
- SMS*
- 5+ subaccounts
- 10 users
- 5 role types
- Custom user permissions
- Approvals dashboard
- Internal sending subaccounts
- Activity dashboard
- Subaccount categories
- Private branding
- SMS
- Brand Manager Style Guide
- Limited Template & campaign sharing
- Subject and Preheader Locking
- Asset sharing
- Template folder sharing
- Unlimited automation
- Branching points
- Custom event-driven automations
- Contact view across subaccounts
- Emma Central Subscription Center
- Audience sharing
- Trends reporting
- A/B content split testing
- API access
Emma for Teams
$249 / month
- Everything in Essentials
- Tiered account structure
- Custom user permissions
- Brand Manager
- Trend reporting
- Share branded assets between subaccounts
- SMS
- 10+ subaccounts
- 25 users
- 6 role types
Emma Corporate
Contact us
- Everything in Teams
- 10+ subaccounts
- Unlimited users
- Priority phone support
- Share audiences between subaccounts
- SMS
- 6 role types
- Priority support
- Deliverability support
- Single sign-on
Hidden Costs & Gotchas
SMS is an add-on, not included in base price.
How Emma compares
3 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Emma | $99/month, billing unit not specified | No |
| Mailchimp | $13/month, billing unit not specified | Yes |
| ActiveCampaign | $15/month, billing unit not specified | No |
| Klaviyo | $20/month, billing unit not specified | Yes |
| ConvertKit | $33/month, billing unit not specified | Yes |
| Aweber | $15/month, billing unit not specified | No |
| iContact | $9/month, billing unit not specified | No |
Emma Pricing FAQ
How much does Emma cost?
Emma starts at $99/month on the Emma Lite plan. It offers 3 paid tiers ranging from $99/month to $249/month.
Does Emma have a free plan?
Emma does not offer a permanent free plan. Paid plans are required from day one.
What is the cheapest Emma paid plan?
The cheapest paid plan for Emma is "Emma Lite" at $99/month. Key features include: Drag and drop editor, Built-in integrations, Email and phone support.
What are alternatives to Emma?
Alternatives to Emma include Mailchimp, ActiveCampaign, Klaviyo, ConvertKit. Mailchimp starts at $13/month, billing unit not specified; ActiveCampaign starts at $15/month, billing unit not specified; Klaviyo starts at $20/month, billing unit not specified.
Emma alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Emma pricing: myemma.com/pricing (verified Sep 2026)
- Cite this data: Toolradar, Emma pricing verified Sep 2026, toolradar.com/tools/emma/pricing
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