Emma Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Reviews onG2CapterraSourceForge

4 plans tracked·Updated Aug 2026

Is Emma worth the price?

60/100

Emma's pricing is on the expensive side compared to the market, especially for smaller businesses.

The "Emma Lite" tier at $99/month for 10,000 contacts (with annual contract) is high, and the jump to "Essentials" at $159/month for features like landing pages and unlimited automation is substantial. This pricing structure seems best suited for larger organizations or agencies with significant email marketing needs and budget.

Pricing Plans

Emma Lite

$99 / month

Drag and drop editor
Built-in integrations
Email and phone support
10,000 contacts with annual contract
2 subaccounts
5 users
2 role types
Unlimited email sending

Emma Essentials

$159 / month

Everything in Lite
Landing pages
Unlimited automation
SMS*
5+ subaccounts
10 users
5 role types
Custom user permissions

Emma for Teams

$249 / month

Everything in Essentials
Tiered account structure
Custom user permissions
Brand Manager
Trend reporting
Share branded assets between subaccounts
SMS
10+ subaccounts

Emma Corporate

Everything in Teams
10+ subaccounts
Unlimited users
Priority phone support
Share audiences between subaccounts
SMS
6 role types
Priority support

Calculate your cost View full pricing

Hidden Costs & Gotchas

10,000 contacts only with annual contract in Lite.

SMS is an add-on, not included in base price.

Higher contact volumes likely increase costs significantly.

Corporate tier requires custom quote, often higher.

Which Plan Do You Need?

Large businesses and enterprises

Agencies managing multiple brands

Users needing advanced brand controls

How Emma Compares to Competitors

Compared to Mailchimp, Emma's entry-level pricing is significantly higher; Mailchimp offers more affordable plans for similar contact numbers. ActiveCampaign also provides more robust automation features at lower price points, making Emma's $99-$159/month tiers feel less competitive for feature sets offered.

Emma Pricing FAQ

How much does Emma cost?

Emma starts at $99/month on the Emma Lite plan. It offers 3 paid tiers ranging from $99/month up to $249/month.

Does Emma have a free plan?

Emma does not offer a permanent free plan. Paid plans are required from day one.

What is the cheapest Emma paid plan?

The cheapest paid plan for Emma is "Emma Lite" at $99/month. Key features include: Drag and drop editor, Built-in integrations, Email and phone support.

Is there a cheaper alternative to Emma?

Yes. Popular alternatives to Emma include Mailchimp, ActiveCampaign, Klaviyo, ConvertKit. Free alternatives include Mailchimp, ActiveCampaign, Klaviyo. Compare them side-by-side on Toolradar.