Is Emma worth the price?
Emma's pricing is on the expensive side compared to the market, especially for smaller businesses.
The "Emma Lite" tier at $99/month for 10,000 contacts (with annual contract) is high, and the jump to "Essentials" at $159/month for features like landing pages and unlimited automation is substantial. This pricing structure seems best suited for larger organizations or agencies with significant email marketing needs and budget.
Pricing Plans
Emma Lite
$99/month
- Drag and drop editor
- Built-in integrations
- Email and phone support
- 10,000 contacts with annual contract
- 2 subaccounts
- 5 users
- 2 role types
- Unlimited email sending
- Email scheduling
- Smart send
- Marketing calendar
- Signup forms
- Save Email Rows
- AI Assistant
- Email template gallery
- Code your own emails
- Asset library
- 1 journey
- Multiple starting points
- Audience Segmentation
- Smart segment
- Dynamic content
- Subscription management
- Real-time reporting
- Comparative reporting
- Pre-send email testing
- A/B subject line split testing
- In-app support
- Email support
- Phone support
- Help center
- Training videos
Emma Essentials
$159/month
- Everything in Lite
- Landing pages
- Unlimited automation
- SMS*
- 5+ subaccounts
- 10 users
- 5 role types
- Custom user permissions
- Approvals dashboard
- Internal sending subaccounts
- Activity dashboard
- Subaccount categories
- Private branding
- SMS
- Brand Manager Style Guide
- Limited Template & campaign sharing
- Subject and Preheader Locking
- Asset sharing
- Template folder sharing
- Unlimited automation
- Branching points
- Custom event-driven automations
- Contact view across subaccounts
- Emma Central Subscription Center
- Audience sharing
- Trends reporting
- A/B content split testing
- API access
Emma for Teams
$249/month
- Everything in Essentials
- Tiered account structure
- Custom user permissions
- Brand Manager
- Trend reporting
- Share branded assets between subaccounts
- SMS
- 10+ subaccounts
- 25 users
- 6 role types
Emma Corporate
Contact us
- Everything in Teams
- 10+ subaccounts
- Unlimited users
- Priority phone support
- Share audiences between subaccounts
- SMS
- 6 role types
- Priority support
- Deliverability support
- Single sign-on
Hidden Costs & Gotchas
10,000 contacts only with annual contract in Lite.
SMS is an add-on, not included in base price.
Higher contact volumes likely increase costs significantly.
Corporate tier requires custom quote, often higher.
Which Plan Do You Need?
Large businesses and enterprises
Agencies managing multiple brands
Users needing advanced brand controls
How Emma Compares to Competitors
Compared to Mailchimp, Emma's entry-level pricing is significantly higher; Mailchimp offers more affordable plans for similar contact numbers. ActiveCampaign also provides more robust automation features at lower price points, making Emma's $99-$159/month tiers feel less competitive for feature sets offered.
Emma Pricing FAQ
How much does Emma cost?
Emma starts at $99/month on the Emma Lite plan. It offers 3 paid tiers ranging from $99/month up to $249/month.
Does Emma have a free plan?
Emma does not offer a permanent free plan. Paid plans are required from day one.
What is the cheapest Emma paid plan?
The cheapest paid plan for Emma is "Emma Lite" at $99/month. Key features include: Drag and drop editor, Built-in integrations, Email and phone support.
Is there a cheaper alternative to Emma?
Yes. Popular alternatives to Emma include Mailjet, Reply.io. Free alternatives include Mailjet. Compare them side-by-side on Toolradar.
Cheaper alternatives to Emma
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
