Hightouch MCP

Hightouch's MCP server exposes its composable customer data platform to an AI assistant so marketers can describe what they want in plain language instead of building it click by click. The agent gets access to the warehouse schema Hightouch models, the audience builder, journey configuration and campaign reporting. It can explain which customer attributes and events are available, assemble an audience from those conditions, and save it back into the workspace as a real reusable object rather than a one-off query. On the activation side it helps design and iterate on customer journeys, and for workspaces on the relevant Hightouch studios it can draft email and SMS content or generate ad creative variants from a prompt and refine them. On the measurement side it pulls campaign performance, compares metrics across time windows, and explains movement in a metric by breaking it down along the dimensions the underlying data model supports. The audience is marketing and lifecycle teams who own segmentation and campaigns but do not write SQL, plus the data teams who maintain the models behind them. Access has to be turned on by Hightouch for a workspace, and everything the agent builds stays inside the normal Hightouch permissions and review flow, so a human still approves what actually ships to an ad platform or an email tool.